Bader Versand Audience in Germany
Bader Versand has an estimated audience of 2,857,288 people in Germany. 79.7% are female, 20.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Home Office, Rote Sonne, Corfu (regional unit).
The average Bader Versand fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Home Office, with strongest over-indexing on Gil Ofarim (3.35× the country average). Demographically, the Bader Versand audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Bader Versand fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 40.2 |
| Estimated audience size | 2,857,288 |
Audience persona
The typical Bader Versand fan in Germany is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 473,181 | 0.76× |
| Bayern | 416,769 | 0.91× |
| Baden-Württemberg | 381,941 | 0.98× |
| Niedersachsen | 243,658 | 0.88× |
| Sachsen | 227,737 | 1.63× |
| Sachsen-Anhalt | 155,573 | 2.1× |
| Rheinland-Pfalz | 152,096 | 1.06× |
| Hessen | 130,173 | 0.6× |
| Thüringen | 124,704 | 1.71× |
| Brandenburg | 116,720 | 1.32× |
| Schleswig-Holstein | 70,652 | 0.69× |
| Mecklenburg-Vorpommern | 70,596 | 1.3× |
| Berlin | 63,049 | 0.49× |
| Hamburg | 25,968 | 0.4× |
| Saarland | 22,269 | 0.64× |
| Bremen | 13,117 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.35× | Music & Radio |
| Rossmann | 1.59× | Shopping |
| Home Office | 1.86× | Business & Career |
| Rote Sonne | 23.26× | Music & Radio |
| Corfu (regional unit) | 4.36× | Travel & Leisure |
| Esra Erol | 5.43× | Movies & TV |
| Personalised Gifts | 1.51× | Home & Garden |
| Jack White | 1.54× | Movies & TV |
| Mothercare | 1.52× | Kids & Family |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Julius Caesar (play) | 4.37× | |
| Höxter | 5.65× | Travel & Leisure |
| Ireen Sheer | 1.67× | Music & Radio |
| Homesteading | 3.3× | Home & Garden |
| Man's Search for Meaning | 5.95× | |
| Information sensitivity | 2.61× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| Pratt & Whitney | 5.29× | Cars & Mobility |
| Liberace | 2.66× | Music & Radio |
| Solo climbing | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.28 |
| Luxury Orientation | PREMIUM | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.2% |
| Austria | 4.4% |
| Switzerland | 3.8% |
See Bader Versand audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Bader Versand have in Germany?
Bader Versand has an estimated audience of 2,857,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bader Versand fans?
79.7% of Bader Versand fans are female, 20.3% are male, with an average age of 40.2 years.
Which brands do Bader Versand fans like most?
Bader Versand fans show strongest brand affinity for Gil Ofarim (3.35×), Rossmann (1.59×), and Home Office (1.86×) over the country average.
Where do Bader Versand fans live in Germany?
Bader Versand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 473,181), Bayern (reach 416,769), and Baden-Württemberg (reach 381,941). These three regions account for the largest share of the active audience.
What other brands do Bader Versand fans also like?
Beyond Bader Versand itself, the audience over-indexes on Rossmann (1.59×), Home Office (1.86×), Rote Sonne (23.26×), and Corfu (regional unit) (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bader Versand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.