Rascasse Audience Intelligence

Bader Versand Target Market in Germany

A data profile of the people who buy, follow and care about Bader Versand in Germany — modelled from more than twelve digital signal sources. Bader Versand has an estimated audience of 2,725,521 people in Germany.

#14among Fashion in Germany#295among Brand in Germany#100in Shopping

The average Bader Versand fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Otto GmbH, Bertolt Brecht, Aerobics, with strongest over-indexing on Otto GmbH (24.1× the country average).

Demographically, the Bader Versand audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bader Versand fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Otto GmbH.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bader Versand profile in Germany.

Audience size
2.7M
in Germany
Gender
72.2%♀
27.8% male
Age
39.5
average years
Country rank
#2395
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bader Versand

72.2% are female, 27.8% are male, average age 39.5.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Bader Versand audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age39.5
Estimated audience size2,725,521
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Bader Versand audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Bader Versand audience comes from Germany.

Worldwide audience distribution share by country for Bader Versand
CountryShare
Germany91.4%
Austria4.5%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bader Versand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bader Versand customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K2.17×
02Thüringen~100K1.73×
03Sachsen~200K1.63×
04Mecklenburg-Vorpommern~70K1.40×
05Brandenburg~100K1.30×
06Rheinland-Pfalz~100K1.02×
07Baden-Württemberg~300K0.91×
08Bayern~400K0.89×
09Niedersachsen~200K0.85×
10Nordrhein-Westfalen~400K0.73×
11Schleswig-Holstein~70K0.69×
12Saarland~20K0.69×
13Hessen~100K0.59×
14Bremen~10K0.58×
15Berlin~60K0.47×
16Hamburg~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Bader Versand, Germany
0.40×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bader Versand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bader Versand audience
#·InterestCategoryAffinity×
01Otto GmbHShopping24.10×
02Bertolt BrechtLiterature14.94×
03James FrancoMovies & TV10.76×
04Jennifer Love HewittMovies & TV10.73×
05Sam RockwellMovies & TV10.64×
06Otto WaalkesMovies & TV6.85×
07Gina TricotFashion & Accessoires6.13×
08Polo Ralph LaurenFashion & Accessoires5.59×
09AerobicsSports5.28×
10Ulla PopkenFashion & Accessoires4.13×
11Ernsting's familyShopping3.60×
12C&AShopping3.37×
13TchiboShopping2.77×
14QVCMovies & TV2.70×
15DeichmannShopping2.66×
16RTL TelevisionMovies & TV2.57×
17H&MShopping1.89×
18IKEAHome & Garden1.80×
19LidlShopping1.72×
20Obi (store)Shopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bader Versand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bader Versand audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.58×
Quality AwarenessPREMIUM1.39×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bader Versand audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Social Media UsageJOY0.85×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bader Versand's target market in Germany?

Bader Versand's target market in Germany covers an estimated 2,725,521 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bader Versand customers?

72.2% of the Bader Versand audience are female, 27.8% are male, with an average age of 39.5 years.

03

Which brands do Bader Versand fans like most?

Bader Versand fans show strongest brand affinity for Otto GmbH (24.1×), Bertolt Brecht (14.94×), and Aerobics (5.28×) over the country average.

04

Where do Bader Versand fans live in Germany?

Bader Versand fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bader Versand fans also like?

Beyond Bader Versand itself, the audience over-indexes on Bertolt Brecht (14.94×), Aerobics (5.28×), Gina Tricot (6.13×), and Jennifer Love Hewitt (10.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bader Versand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bader Versand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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