Prozis Audience in Germany
Prozis has an estimated audience of 425,815 people in Germany. 64.8% are female, 35.2% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Julius Caesar (play), Progressive rock, Natural rubber, MS Mode.
The average Prozis fan in Germany is 31.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Julius Caesar (play), Progressive rock, with strongest over-indexing on Home construction (2.81× the country average). Demographically, the Prozis audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Prozis fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 31.2 |
| Estimated audience size | 425,815 |
Audience persona
The typical Prozis fan in Germany is more female, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,196 | 1.09× |
| Bayern | 99,039 | 1.45× |
| Baden-Württemberg | 78,358 | 1.35× |
| Niedersachsen | 42,106 | 1.02× |
| Hessen | 34,177 | 1.05× |
| Rheinland-Pfalz | 23,811 | 1.12× |
| Sachsen | 23,464 | 1.12× |
| Berlin | 15,035 | 0.79× |
| Schleswig-Holstein | 13,643 | 0.89× |
| Brandenburg | 11,707 | 0.89× |
| Thüringen | 10,648 | 0.98× |
| Sachsen-Anhalt | 9,881 | 0.9× |
| Hamburg | 8,072 | 0.84× |
| Mecklenburg-Vorpommern | 6,435 | 0.79× |
| Saarland | 5,413 | 1.04× |
| Bremen | 2,536 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.81× | Home & Garden |
| Julius Caesar (play) | 18.26× | |
| Progressive rock | 2.88× | Music & Radio |
| Natural rubber | 3.13× | Cars & Mobility |
| MS Mode | 7.75× | Fashion & Accessoires |
| Commercial mortgage | 2.17× | Business & Career |
| Collectable | 1.71× | Kids & Family |
| Ipekyol | 4.12× | Shopping |
| Minestrone | 2.11× | Food & Beverages |
| Joshua Jackson | 3.1× | Movies & TV |
| McGregor, Iowa | 4.8× | Shopping |
| Rhodiola | 5.07× | Health |
| Leprechaun | 4.26× | Literature |
| Plastic shopping bag | 4.79× | |
| Panama | 2.08× | Travel & Leisure |
| Cadbury World | 3.76× | Travel & Leisure |
| Abia State | 16.59× | Travel & Leisure |
| Hippocrates | 8.91× | Politics & Society |
| Tierra Cali | 8.14× | Travel & Leisure |
| Catania | 3.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.74 |
| LGBTQ+ Identity | OPEN | 2.42 |
| Sports Activity | POWER | 2.22 |
| Mindfulness | BALANCE | 2.11 |
| Travelling | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.4% |
| Spain | 18.4% |
| France | 16.6% |
See Prozis audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Prozis have in Germany?
Prozis has an estimated audience of 425,815 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prozis fans?
64.8% of Prozis fans are female, 35.2% are male, with an average age of 31.2 years.
Which brands do Prozis fans like most?
Prozis fans show strongest brand affinity for Home construction (2.81×), Julius Caesar (play) (18.26×), and Progressive rock (2.88×) over the country average.
Where do Prozis fans live in Germany?
Prozis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,196), Bayern (reach 99,039), and Baden-Württemberg (reach 78,358). These three regions account for the largest share of the active audience.
What other brands do Prozis fans also like?
Beyond Prozis itself, the audience over-indexes on Julius Caesar (play) (18.26×), Progressive rock (2.88×), Natural rubber (3.13×), and MS Mode (7.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prozis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.