Prozis Audience in Germany
A data profile of the people who buy, follow and care about Prozis in Germany — modelled from more than twelve digital signal sources. Prozis has an estimated audience of 411,569 people in Germany.
The average Prozis fan in Germany is 31.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Aerobics, Arnold Schwarzenegger, Sun tanning, with strongest over-indexing on Aerobics (16.45× the country average).
Demographically, the Prozis audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Prozis fan in Germany is more female, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Aerobics.
At a glance
The key figures that characterise the Prozis profile in Germany.
Search interest · 12-month trend
Audience demographics of Prozis
64.8% are female, 35.2% are male, average age 31.2.
Gender split
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 31.2 |
| Estimated audience size | 411,569 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 4% |
Geography
Where the Prozis audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~90K | 1.37× | |
| 02 | Baden-Württemberg | ~70K | 1.29× | |
| 03 | Rheinland-Pfalz | ~20K | 1.12× | |
| 04 | Sachsen | ~20K | 1.10× | |
| 05 | Saarland | ~6K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 07 | Hessen | ~30K | 1.04× | |
| 08 | Thüringen | ~10K | 1.02× | |
| 09 | Niedersachsen | ~40K | 1.01× | |
| 10 | Sachsen-Anhalt | ~10K | 0.93× | |
| 11 | Schleswig-Holstein | ~10K | 0.92× | |
| 12 | Brandenburg | ~10K | 0.91× | |
| 13 | Hamburg | ~8K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.83× | |
| 15 | Berlin | ~10K | 0.77× | |
| 16 | Bremen | ~3K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Prozis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 16.45× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 10.44× | ||
| 03 | Sun tanning | Beauty & Wellness | 9.54× | ||
| 04 | Gymshark | Sports | 6.36× | ||
| 05 | Hair conditioner | Beauty & Wellness | 4.96× | ||
| 06 | Wizz Air | Travel & Leisure | 4.57× | ||
| 07 | Sports betting | Games | 3.90× | ||
| 08 | Eye shadow | Beauty & Wellness | 3.88× | ||
| 09 | Manicure | Beauty & Wellness | 3.84× | ||
| 10 | Artificial nails | Beauty & Wellness | 3.78× | ||
| 11 | Charlotte Tilbury | Beauty & Wellness | 3.58× | ||
| 12 | Nail salon | Beauty & Wellness | 3.28× | ||
| 13 | Finch | Music & Radio | 2.77× | ||
| 14 | Skyscanner | Travel & Leisure | 2.73× | ||
| 15 | Snapchat | Internet & Social Media | 2.59× | ||
| 16 | Fressnapf | Shopping | 2.26× | ||
| 17 | Tour de France | Sports | 2.25× | ||
| 18 | Ryanair | Travel & Leisure | 2.13× | ||
| 19 | Personal care | Health | 1.87× | ||
| 20 | Batman | Movies & TV | 1.65× |
Personality of the Prozis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.12× | |
| Sports Activity | POWER | 1.60× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.64× |
Frequently asked questions
How many fans does Prozis have in Germany?
Prozis has an estimated audience of 411,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prozis fans?
64.8% of Prozis fans are female, 35.2% are male, with an average age of 31.2 years.
Which brands do Prozis fans like most?
Prozis fans show strongest brand affinity for Aerobics (16.45×), Arnold Schwarzenegger (10.44×), and Sun tanning (9.54×) over the country average.
Where do Prozis fans live in Germany?
Prozis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Prozis fans also like?
Beyond Prozis itself, the audience over-indexes on Arnold Schwarzenegger (10.44×), Sun tanning (9.54×), Gymshark (6.36×), and Hair conditioner (4.96×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Prozis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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