Rascasse Audience Intelligence

Prozis Audience in United States

A data profile of the people who buy, follow and care about Prozis in United States — modelled from more than twelve digital signal sources. Prozis has an estimated audience of 410,630 people in United States.

#1318among Website / Newspaper / Magazine in United States#568in Shopping

The average Prozis fan in United States is 33.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Gymshark, Streetwear, Kansas City Chiefs, with strongest over-indexing on Gymshark (3.69× the country average).

Demographically, the Prozis audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prozis fan in United States is more female, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for Gymshark.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prozis profile in United States.

Audience size
411K
in United States
Gender
65.0%♀
35.0% male
Age
33.1
average years
Country rank
#41016
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Prozis

65.0% are female, 35.0% are male, average age 33.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Prozis audience in United States
MetricValue
Female65.0%
Male35.0%
Average age33.1
Estimated audience size410,630
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Prozis audience in United States
Age bracketShare%
16-1927%
20-2931%
30-3922%
40-4915%
50+5%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Prozis audience comes from United States.

Worldwide audience distribution share by country for Prozis
CountryShare
Italy27.6%
Spain18.2%
France16.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prozis audience in United States is strongest.

Fig. 05

Top regions by affinity

Prozis fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K4.00×
02New Jersey~20K1.97×
03New York~40K1.71×
04Washington, District of Columbia~2K1.71×
05Massachusetts~10K1.51×
06Texas~50K1.41×
07Utah~5K1.40×
08California~50K1.15×
09Georgia~10K1.12×
10Connecticut~5K1.10×
11Rhode Island~1K1.08×
12Nevada~4K1.04×
13Virginia~10K1.02×
14Alaska<1K1.02×
15Hawaii~2K1.00×
16North Dakota<1K1.00×
17Vermont<1K1.00×
18Tennessee~8K0.99×
19Illinois~10K0.97×
20South Dakota<1K0.97×
21North Carolina~10K0.96×
22Colorado~6K0.96×
23Arizona~8K0.95×
24Delaware~1K0.95×
25Montana~1K0.94×
26South Carolina~6K0.93×
27Oklahoma~4K0.91×
28Kansas~3K0.91×
29West Virginia~2K0.91×
30New Hampshire~1K0.91×
31Maine~1K0.91×
32Maryland~6K0.90×
33New Mexico~2K0.90×
34Pennsylvania~10K0.89×
35Nebraska~2K0.89×
36Idaho~2K0.89×
37Alabama~5K0.88×
38Mississippi~3K0.88×
39Washington~7K0.87×
40Arkansas~3K0.87×
41Iowa~3K0.86×
42Louisiana~4K0.85×
43Kentucky~4K0.85×
44Indiana~6K0.84×
45Oregon~4K0.80×
46Missouri~5K0.79×
47Minnesota~5K0.77×
48Ohio~10K0.76×
49Wisconsin~5K0.76×
50Michigan~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Prozis, United States
0.74×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prozis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prozis audience
#·InterestCategoryAffinity×
01GymsharkSports3.69×
02Standup paddleboardingSports2.53×
03Manchester United F.C.Sports2.20×
04Facial hairBeauty & Wellness2.18×
05Diet foodFood & Beverages2.16×
06Handmade jewelryFashion & Accessoires2.12×
07Sun tanningBeauty & Wellness2.09×
08Kansas City ChiefsSports2.02×
09Backpacking (travel)Travel & Leisure1.88×
10EyewearFashion & Accessoires1.72×
11St. Louis CardinalsSports1.72×
12StreetwearFashion & Accessoires1.70×
13NightlifeArts & Culture1.65×
14Contemporary artArts & Culture1.64×
15First-time buyerShopping1.61×
16Art exhibitionArts & Culture1.61×
17Eyelash extensionsBeauty & Wellness1.60×
18New England PatriotsSports1.56×
19Chicago BearsSports1.54×
20Chicago BullsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prozis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prozis audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.61×
SustainabilityBALANCE1.48×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prozis audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
TraditionCONSERVATISM0.65×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prozis have in United States?

Prozis has an estimated audience of 410,630 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Prozis fans?

65.0% of Prozis fans are female, 35.0% are male, with an average age of 33.1 years.

03

Which brands do Prozis fans like most?

Prozis fans show strongest brand affinity for Gymshark (3.69×), Streetwear (1.7×), and Kansas City Chiefs (2.02×) over the country average.

04

Where do Prozis fans live in United States?

Prozis fans in United States are most concentrated in Florida (reach ~100K), California (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Prozis fans also like?

Beyond Prozis itself, the audience over-indexes on Streetwear (1.7×), Kansas City Chiefs (2.02×), Handmade jewelry (2.12×), and Manchester United F.C. (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Prozis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prozis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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