Rascasse Audience Intelligence

Gymshark Target Market in United States

A data profile of the people who buy, follow and care about Gymshark in United States — modelled from more than twelve digital signal sources. Gymshark has an estimated audience of 11,747,592 people in United States.

#1among Fitness in United States#303among Brand in United States#230in Sports

The average Gymshark fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bodybuilding & Fitness, Self care, Men's Fitness, with strongest over-indexing on Bodybuilding & Fitness (5.02× the country average).

Demographically, the Gymshark audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gymshark fan in United States is balanced, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Bodybuilding & Fitness.

Category: Sports · Type: Brand · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gymshark profile in United States.

Audience size
11.7M
in United States
Gender
51.5%♀
48.5% male
Age
31.3
average years
Country rank
#3046
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gymshark

51.5% are female, 48.5% are male, average age 31.3.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Gymshark audience in United States
MetricValue
Female51.5%
Male48.5%
Average age31.3
Estimated audience size11,747,592
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Gymshark audience in United States
Age bracketShare%
16-1937%
20-2927%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Gymshark audience comes from United States.

Worldwide audience distribution share by country for Gymshark
CountryShare
United States27.8%
United Kingdom15.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gymshark audience in United States is strongest.

Fig. 05

Top regions by affinity

Gymshark customers by region in United States
#RegionReachAffinity×
01New York~900K1.35×
02New Jersey~400K1.32×
03Texas~1.5M1.31×
04California~1.5M1.28×
05Florida~1M1.22×
06Arizona~300K1.20×
07New Mexico~70K1.17×
08North Dakota~30K1.17×
09Connecticut~100K1.14×
10Utah~100K1.14×
11Iowa~100K1.14×
12Illinois~400K1.11×
13Nebraska~60K1.10×
14Hawaii~50K1.08×
15Massachusetts~200K1.07×
16Idaho~60K1.07×
17Wisconsin~200K1.05×
18Michigan~300K1.03×
19Rhode Island~40K1.03×
20Minnesota~200K1.02×
21Nevada~100K1.02×
22Kansas~90K1.02×
23Georgia~400K1.00×
24Virginia~300K1.00×
25Missouri~200K1.00×
26Pennsylvania~400K0.97×
27Indiana~200K0.97×
28North Carolina~300K0.96×
29Colorado~200K0.96×
30Washington~200K0.94×
31Kentucky~100K0.94×
32South Dakota~30K0.94×
33Ohio~300K0.93×
34Tennessee~200K0.93×
35Alabama~200K0.93×
36Oklahoma~100K0.93×
37Maryland~200K0.92×
38New Hampshire~40K0.92×
39Arkansas~90K0.89×
40Delaware~30K0.89×
41Louisiana~100K0.87×
42South Carolina~200K0.85×
43West Virginia~50K0.84×
44Maine~30K0.83×
45Washington, District of Columbia~30K0.83×
46Oregon~100K0.82×
47Alaska~20K0.82×
48Mississippi~80K0.80×
49Montana~30K0.79×
50Vermont~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Gymshark, United States
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gymshark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gymshark audience
#·InterestCategoryAffinity×
01Bodybuilding & FitnessSports5.02×
02Female bodybuildingSports4.22×
03Fitness and figure competitionSports4.05×
04Human nutritionFood & Beverages4.00×
05Natural bodybuildingSports3.96×
06Crossfit TrainingSports3.82×
07Men's FitnessSports3.51×
08Muscle & FitnessSports3.18×
09Hair ExtensionsBeauty & Wellness2.92×
10Lace wigBeauty & Wellness2.90×
11Self careHealth2.86×
12Curly HairBeauty & Wellness2.57×
13Healthy habitsHealth2.46×
14Strength trainingSports2.34×
15Weight trainingSports2.15×
16Health & wellnessHealth1.84×
17Macy'sShopping1.75×
18Trader Joe'sShopping1.69×
19MotivationBusiness & Career1.67×
20Hip hop musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gymshark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gymshark audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Design AffinityPREMIUM1.40×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gymshark audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Community OrientationOPEN0.78×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gymshark's target market in United States?

Gymshark's target market in United States covers an estimated 11,747,592 people, concentrated in California and Texas.

02

What is the gender split and age of Gymshark customers?

51.5% of the Gymshark audience are female, 48.5% are male, with an average age of 31.3 years.

03

Which brands do Gymshark fans like most?

Gymshark fans show strongest brand affinity for Bodybuilding & Fitness (5.02×), Self care (2.86×), and Men's Fitness (3.51×) over the country average.

04

Where do Gymshark fans live in United States?

Gymshark fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gymshark fans also like?

Beyond Gymshark itself, the audience over-indexes on Self care (2.86×), Men's Fitness (3.51×), Strength training (2.34×), and Muscle & Fitness (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in United States

See Gymshark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gymshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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