Gymshark Audience in United States

Gymshark logo

Gymshark has an estimated audience of 11,780,266 people in United States. 51.5% are female, 48.5% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Bodybuilding & Fitness, Self care, Men's Fitness, Strength training, Muscle & Fitness.

The average Gymshark fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bodybuilding & Fitness, Self care, Men's Fitness, with strongest over-indexing on Bodybuilding & Fitness (5.02× the country average). Demographically, the Gymshark audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Fitness

Demographics of Gymshark fans

Demographic split for Gymshark audience in United States
MetricValue
Female51.5%
Male48.5%
Average age31.3
Estimated audience size11,780,266

Audience persona

The typical Gymshark fan in United States is balanced, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bodybuilding & Fitness.

Top regions in United States

Top regions ranked by reach for Gymshark in United States
RegionReachAffinity
California1,758,7211.36×
Texas1,382,1881.36×
Florida972,4081.22×
New York798,4551.21×
Illinois450,9261.15×
Pennsylvania393,4200.99×
New Jersey391,2351.31×
Georgia367,1751.01×
North Carolina355,2191×
Ohio342,6330.94×
Michigan332,7111.08×
Arizona292,6781.22×
Virginia290,2831.01×
Massachusetts253,2161.09×
Tennessee229,8880.97×
Washington224,8260.95×
Indiana210,3500.98×
Missouri198,4841.05×
Wisconsin192,8881.09×
Colorado183,1970.99×
Maryland182,5780.9×
Minnesota182,1971.08×
South Carolina154,8930.87×
Alabama154,1650.94×
Kentucky136,5550.92×
Connecticut131,5931.11×
Louisiana127,2560.84×
Utah122,7121.16×
Oklahoma120,5710.92×
Nevada114,0931×
Oregon113,8960.84×
Iowa112,8151.16×
Kansas97,9651.06×
Arkansas83,6700.86×
Mississippi75,3460.78×
New Mexico67,5261.14×
Nebraska64,4491.09×
Idaho64,1901.09×
Hawaii53,6981.06×
West Virginia42,9300.78×
New Hampshire41,6140.9×
Rhode Island36,2710.97×
Maine34,3470.81×
Washington, District of Columbia30,3590.86×
North Dakota28,2241.17×
Delaware26,1370.8×
Montana25,3210.77×
South Dakota25,1070.92×
Alaska18,5420.74×
Vermont14,6440.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gymshark audience
BrandAffinityCategory
Bodybuilding & Fitness5.02×Sports
Self care2.86×Health
Men's Fitness3.51×Sports
Strength training2.34×Sports
Muscle & Fitness3.18×Sports
Lace wig2.9×Beauty & Wellness
Health & wellness1.84×Health
Hip hop music1.6×Music & Radio
Hair Extensions2.92×Beauty & Wellness
Human nutrition4×Food & Beverages
Fitness and figure competition4.05×Sports
Natural bodybuilding3.96×Sports
Weight training2.15×Sports
Healthy habits2.46×Health
Macy's1.75×Shopping
Female bodybuilding4.22×Sports
Crossfit Training3.82×Sports
Motivation1.67×Business & Career
Curly Hair2.57×Beauty & Wellness
Long hair2.73×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gymshark audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
Design AffinityPREMIUM1.41
Luxury OrientationPREMIUM1.4
Sports ActivityPOWER1.37
ExtroversionTHRILL1.26
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Gymshark
CountryShare
United States28.0%
United Kingdom15.5%
Germany6.6%

See Gymshark audiences in other countries

More Fitness audiences in United States

Frequently asked questions

How many fans does Gymshark have in United States?

Gymshark has an estimated audience of 11,780,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Gymshark fans?

51.5% of Gymshark fans are female, 48.5% are male, with an average age of 31.3 years.

Which brands do Gymshark fans like most?

Gymshark fans show strongest brand affinity for Bodybuilding & Fitness (5.02×), Self care (2.86×), and Men's Fitness (3.51×) over the country average.

Where do Gymshark fans live in United States?

Gymshark fans in United States are most concentrated in California (reach 1,758,721), Texas (reach 1,382,188), and Florida (reach 972,408). These three regions account for the largest share of the active audience.

What other brands do Gymshark fans also like?

Beyond Gymshark itself, the audience over-indexes on Self care (2.86×), Men's Fitness (3.51×), Strength training (2.34×), and Muscle & Fitness (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gymshark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.