Rascasse Audience Intelligence

Crossfit Training Audience in United States

A data profile of the people who buy, follow and care about Crossfit Training in United States — modelled from more than twelve digital signal sources. Crossfit Training has an estimated audience of 12,672,014 people in United States.

#1879among Topic in United States#208in Sports

The average Crossfit Training fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Biohacking, 24 Hour Fitness, with strongest over-indexing on High-intensity interval training (15.15× the country average).

Demographically, the Crossfit Training audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crossfit Training fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crossfit Training profile in United States.

Audience size
12.7M
in United States
Gender
40.6%♀
59.4% male
Age
32.3
average years
Country rank
#2820
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crossfit Training fans

40.6% are female, 59.4% are male, average age 32.3.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Crossfit Training audience in United States
MetricValue
Female40.6%
Male59.4%
Average age32.3
Estimated audience size12,672,014
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Crossfit Training audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Crossfit Training audience comes from United States.

Worldwide audience distribution share by country for Crossfit Training
CountryShare
United States26.8%
Germany7.8%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crossfit Training audience in United States is strongest.

Fig. 05

Top regions by affinity

Crossfit Training fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~60K2.20×
02Wyoming~30K1.82×
03Washington, District of Columbia~50K1.27×
04Nebraska~80K1.22×
05California~1.5M1.20×
06Virginia~400K1.18×
07Illinois~500K1.11×
08Massachusetts~300K1.10×
09Washington~300K1.08×
10Wisconsin~200K1.08×
11Utah~100K1.08×
12North Carolina~400K1.07×
13Georgia~400K1.06×
14Maryland~200K1.05×
15Colorado~200K1.04×
16Hawaii~60K1.04×
17Minnesota~200K1.03×
18Texas~1M1.02×
19New York~700K1.02×
20New Jersey~300K1.01×
21Oregon~100K1.00×
22Alaska~30K1.00×
23Connecticut~100K0.99×
24Indiana~200K0.98×
25Florida~800K0.96×
26Idaho~60K0.96×
27New Hampshire~50K0.96×
28Iowa~100K0.95×
29Montana~30K0.95×
30Tennessee~200K0.94×
31Alabama~200K0.94×
32Nevada~100K0.94×
33Arkansas~100K0.94×
34Rhode Island~40K0.94×
35Pennsylvania~400K0.93×
36Oklahoma~100K0.93×
37South Dakota~30K0.93×
38Delaware~30K0.92×
39Michigan~300K0.91×
40Kansas~90K0.91×
41Ohio~400K0.90×
42Missouri~200K0.90×
43South Carolina~200K0.90×
44New Mexico~60K0.90×
45Maine~40K0.89×
46Mississippi~90K0.88×
47Louisiana~100K0.87×
48West Virginia~50K0.87×
49Kentucky~100K0.85×
50Arizona~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Crossfit Training, United States
0.81×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crossfit Training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crossfit Training audience
#·InterestCategoryAffinity×
01Foam rollingSports31.20×
02cardio fitnessSports26.97×
03BiohackingTechnology & Electronics26.48×
04KiltFashion & Accessoires18.80×
05Protein ShakeFood & Beverages18.40×
06High-intensity interval trainingSports15.15×
07World's Strongest ManSports10.13×
0824 Hour FitnessSports8.69×
09Family carCars & Mobility6.31×
10Natural foodsFood & Beverages5.53×
11High-net-worth individualBusiness & Career5.30×
12Anytime FitnessSports5.09×
13High schoolBusiness & Career3.70×
14CrossFitSports3.34×
15Do it yourself (DIY)Home & Garden1.84×
16Android (operating system)Technology & Electronics1.83×
17FIFA World CupSports1.80×
18SupermanMovies & TV1.74×
19Luxury goodsFashion & Accessoires1.69×
20Physical fitnessSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crossfit Training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crossfit Training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Luxury OrientationPREMIUM1.85×
Risk AppetiteTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crossfit Training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crossfit Training have in United States?

Crossfit Training has an estimated audience of 12,672,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crossfit Training fans?

40.6% of Crossfit Training fans are female, 59.4% are male, with an average age of 32.3 years.

03

Which brands do Crossfit Training fans like most?

Crossfit Training fans show strongest brand affinity for High-intensity interval training (15.15×), Biohacking (26.48×), and 24 Hour Fitness (8.69×) over the country average.

04

Where do Crossfit Training fans live in United States?

Crossfit Training fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Crossfit Training fans also like?

Beyond Crossfit Training itself, the audience over-indexes on Biohacking (26.48×), 24 Hour Fitness (8.69×), cardio fitness (26.97×), and Protein Shake (18.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Crossfit Training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crossfit Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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