Foam rolling Audience in United States

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Foam rolling has an estimated audience of 400,567 people in United States. 48.0% are female, 52.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Speed skating, Crossfit Training, Inline skates, FCS, Roller skates.

The average Foam rolling fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Speed skating, Crossfit Training, Inline skates, with strongest over-indexing on Speed skating (192.5× the country average). Demographically, the Foam rolling audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Foam rolling fans

Demographic split for Foam rolling audience in United States
MetricValue
Female48.0%
Male52.0%
Average age41.4
Estimated audience size400,567

Audience persona

The typical Foam rolling fan in United States is balanced, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Speed skating.

Top regions in United States

Top regions ranked by reach for Foam rolling in United States
RegionReachAffinity
California51,9931.18×
Texas35,7511.04×
Florida27,3481.01×
New York24,6671.1×
Illinois15,2821.15×
North Carolina13,5301.12×
Georgia13,4741.09×
Pennsylvania12,9730.96×
Ohio11,9290.97×
Michigan11,1201.06×
New Jersey10,6231.04×
Virginia10,2081.05×
Washington9,0841.13×
Massachusetts8,7131.1×
Tennessee7,6870.96×
Arizona7,5750.93×
Indiana7,5531.03×
Maryland6,9351.01×
Colorado6,3551.01×
Missouri6,3510.98×
Wisconsin6,3361.05×
Minnesota6,2361.09×
South Carolina5,4990.91×
Alabama5,4320.97×
Louisiana5,3241.03×
Oregon5,0561.1×
Kentucky4,3980.88×
Oklahoma4,3020.97×
Connecticut4,2891.07×
Utah3,8061.06×
Kansas3,3951.08×
Nevada3,3460.86×
Iowa3,2790.99×
Mississippi3,2240.98×
Arkansas3,0690.93×
Nebraska2,0451.02×
Idaho2,0191.01×
Hawaii1,9571.14×
New Mexico1,8060.9×
Maine1,6131.12×
New Hampshire1,4880.94×
West Virginia1,3940.75×
Rhode Island1,3361.05×
Montana1,1581.04×
Washington, District of Columbia1,1090.92×
Delaware9260.84×
South Dakota9251×
North Dakota8741.06×
Alaska6640.77×
Vermont6450.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foam rolling audience
BrandAffinityCategory
Speed skating192.5×Sports
Crossfit Training31.2×Sports
Inline skates83.7×Sports
FCS118.3×Sports
Roller skates35.42×Sports
Squash (sport)42.99×Sports
Salman Rushdie69.05×Literature
Ctrip97.23×Travel & Leisure
Holmes Place286.46×Sports
Aussie Rules Footy175.41×Games
Roller skating23.71×Sports
Caspa77.24×Music & Radio
Antenna TV25.73×Movies & TV
Figure skating18.83×Sports
Pull-up (exercise)28.9×Sports
Roland Garros29.72×Sports
Arundhati Roy77.53×Literature
Push-up11.74×Sports
Ice Hockey World Championships15.61×Sports
Courtney Sarault192.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foam rolling audience
TraitClusterScore
Sports ActivityPOWER2.14
SustainabilityBALANCE1.61
Design AffinityPREMIUM1.61
Early Adopter MentalityPOWER1.6
MindfulnessBALANCE1.56
Healthy LifestyleBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Foam rolling
CountryShare
United States43.1%
United Kingdom6.5%
Australia5.1%

See Foam rolling audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Foam rolling have in United States?

Foam rolling has an estimated audience of 400,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Foam rolling fans?

48.0% of Foam rolling fans are female, 52.0% are male, with an average age of 41.4 years.

Which brands do Foam rolling fans like most?

Foam rolling fans show strongest brand affinity for Speed skating (192.5×), Crossfit Training (31.2×), and Inline skates (83.7×) over the country average.

Where do Foam rolling fans live in United States?

Foam rolling fans in United States are most concentrated in California (reach 51,993), Texas (reach 35,751), and Florida (reach 27,348). These three regions account for the largest share of the active audience.

What other brands do Foam rolling fans also like?

Beyond Foam rolling itself, the audience over-indexes on Crossfit Training (31.2×), Inline skates (83.7×), FCS (118.3×), and Roller skates (35.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Foam rolling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.