Rascasse Audience Intelligence

Foam rolling Audience in United States

A data profile of the people who buy, follow and care about Foam rolling in United States — modelled from more than twelve digital signal sources. Foam rolling has an estimated audience of 400,567 people in United States.

#12297among Topic in United States#4125in Sports

The average Foam rolling fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Speed skating, Crossfit Training, Holmes Place, with strongest over-indexing on Speed skating (192.5× the country average).

Demographically, the Foam rolling audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foam rolling fan in United States is balanced, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Speed skating.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foam rolling profile in United States.

Audience size
401K
in United States
Gender
48.0%♀
52.0% male
Age
41.4
average years
Country rank
#41598
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foam rolling fans

48.0% are female, 52.0% are male, average age 41.4.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Foam rolling audience in United States
MetricValue
Female48.0%
Male52.0%
Average age41.4
Estimated audience size400,567
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Foam rolling audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Foam rolling audience comes from United States.

Worldwide audience distribution share by country for Foam rolling
CountryShare
United States41.1%
Austria8.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foam rolling audience in United States is strongest.

Fig. 05

Top regions by affinity

Foam rolling fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.12×
02Illinois~10K1.09×
03Washington~9K1.09×
04Kansas~3K1.09×
05Massachusetts~8K1.06×
06Maine~2K1.06×
07North Dakota<1K1.06×
08Minnesota~6K1.05×
09Nebraska~2K1.05×
10Georgia~10K1.04×
11North Carolina~10K1.04×
12Virginia~10K1.04×
13Oregon~5K1.04×
14Utah~4K1.04×
15Hawaii~2K1.04×
16Maryland~7K1.03×
17Wisconsin~6K1.03×
18Montana~1K1.03×
19Missouri~7K1.02×
20Louisiana~5K1.02×
21Connecticut~4K1.02×
22Idaho~2K1.02×
23New York~20K1.01×
24Michigan~10K1.01×
25Colorado~6K1.01×
26Iowa~3K1.01×
27Texas~30K1.00×
28New Jersey~10K1.00×
29Indiana~7K1.00×
30New Hampshire~2K1.00×
31Rhode Island~1K1.00×
32South Dakota<1K1.00×
33Vermont<1K1.00×
34Tennessee~8K0.99×
35Mississippi~3K0.99×
36New Mexico~2K0.99×
37Arkansas~3K0.98×
38Pennsylvania~10K0.96×
39Oklahoma~4K0.96×
40Ohio~10K0.95×
41Washington, District of Columbia~1K0.95×
42Florida~30K0.94×
43Arizona~8K0.94×
44Delaware~1K0.94×
45Alaska<1K0.94×
46Alabama~5K0.93×
47Kentucky~5K0.92×
48South Carolina~5K0.91×
49Nevada~4K0.91×
50West Virginia~2K0.89×
Fig. 06

Affinity by region

Affinity by region — Foam rolling, United States
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foam rolling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foam rolling audience
#·InterestCategoryAffinity×
01Holmes PlaceSports286.46×
02Speed skatingSports192.50×
03Aussie Rules FootyGames175.41×
04FCSSports118.30×
05CtripTravel & Leisure97.23×
06Inline skatesSports83.70×
07Arundhati RoyLiterature77.53×
08CaspaMusic & Radio77.24×
09Salman RushdieLiterature69.05×
10EVO FitnessSports64.45×
11Squash (sport)Sports42.99×
12Roller skatesSports35.42×
13Crossfit TrainingSports31.20×
14Roland GarrosSports29.72×
15Pull-up (exercise)Sports28.90×
16Antenna TVMovies & TV25.73×
17Roller skatingSports23.71×
18Figure skatingSports18.83×
19Ice Hockey World ChampionshipsSports15.61×
20Push-upSports11.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foam rolling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foam rolling audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.56×
TravellingTHRILL2.10×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foam rolling audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.88×
Community OrientationOPEN0.95×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foam rolling have in United States?

Foam rolling has an estimated audience of 400,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foam rolling fans?

48.0% of Foam rolling fans are female, 52.0% are male, with an average age of 41.4 years.

03

Which brands do Foam rolling fans like most?

Foam rolling fans show strongest brand affinity for Speed skating (192.5×), Crossfit Training (31.2×), and Holmes Place (286.46×) over the country average.

04

Where do Foam rolling fans live in United States?

Foam rolling fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Foam rolling fans also like?

Beyond Foam rolling itself, the audience over-indexes on Crossfit Training (31.2×), Holmes Place (286.46×), Inline skates (83.7×), and FCS (118.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Foam rolling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foam rolling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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