Ctrip Audience in United States
Ctrip has an estimated audience of 361,024 people in United States. 58.6% are female, 41.4% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: Nationality, Staycation, Elsword, Natural rubber, Morphine (band).
The average Ctrip fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Staycation, Elsword, with strongest over-indexing on Nationality (4.56× the country average). Demographically, the Ctrip audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Ctrip fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.0 |
| Estimated audience size | 361,024 |
Audience persona
The typical Ctrip fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 181,886 | 4.58× |
| New York | 41,924 | 2.08× |
| Texas | 36,842 | 1.19× |
| Washington | 25,822 | 3.57× |
| New Jersey | 22,016 | 2.4× |
| Massachusetts | 19,284 | 2.71× |
| Illinois | 16,531 | 1.37× |
| Florida | 14,319 | 0.59× |
| Virginia | 12,229 | 1.39× |
| Pennsylvania | 10,838 | 0.89× |
| Georgia | 10,182 | 0.92× |
| Maryland | 9,134 | 1.47× |
| North Carolina | 8,722 | 0.8× |
| Michigan | 8,073 | 0.86× |
| Arizona | 6,451 | 0.88× |
| Ohio | 6,265 | 0.56× |
| Colorado | 6,257 | 1.1× |
| Oregon | 6,103 | 1.47× |
| Connecticut | 5,428 | 1.5× |
| Nevada | 4,492 | 1.29× |
| Indiana | 3,901 | 0.59× |
| Missouri | 3,859 | 0.66× |
| Washington, District of Columbia | 3,767 | 3.47× |
| Minnesota | 3,094 | 0.6× |
| Wisconsin | 2,816 | 0.52× |
| Hawaii | 2,695 | 1.74× |
| Tennessee | 2,360 | 0.33× |
| South Carolina | 2,045 | 0.38× |
| Utah | 1,940 | 0.6× |
| Kentucky | 1,815 | 0.4× |
| Alabama | 1,711 | 0.34× |
| Louisiana | 1,597 | 0.34× |
| Oklahoma | 1,182 | 0.29× |
| Delaware | 1,056 | 1.06× |
| Arkansas | 967 | 0.33× |
| New Hampshire | 962 | 0.68× |
| Kansas | 913 | 0.32× |
| Iowa | 906 | 0.3× |
| Rhode Island | 786 | 0.68× |
| West Virginia | 674 | 0.4× |
| Mississippi | 653 | 0.22× |
| Idaho | 622 | 0.34× |
| New Mexico | 613 | 0.34× |
| Nebraska | 580 | 0.32× |
| Alaska | 538 | 0.7× |
| Montana | 469 | 0.47× |
| South Dakota | 463 | 0.55× |
| North Dakota | 451 | 0.61× |
| Wyoming | 436 | 0.81× |
| Maine | 429 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.56× | Politics & Society |
| Staycation | 5.56× | Home & Garden |
| Elsword | 24.68× | Games |
| Natural rubber | 2.7× | Cars & Mobility |
| Morphine (band) | 9.07× | Music & Radio |
| Home construction | 1.53× | Home & Garden |
| Israel | 2.03× | Travel & Leisure |
| IPv4 | 26.05× | Technology & Electronics |
| Historic site | 3.86× | Arts & Culture |
| Kay Arthur | 20× | Literature |
| Sears | 3.29× | Shopping |
| Bank account | 1.72× | Business & Career |
| Women's empowerment | 2.79× | Politics & Society |
| Nurse education | 1.92× | Kids & Family |
| JDSU | 1.76× | Business & Career |
| Earthling | 12× | Movies & TV |
| Mothercare | 1.72× | Kids & Family |
| Grand Prairie, Texas | 3.97× | Travel & Leisure |
| Home staging | 2.68× | Home & Garden |
| Panama | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.15 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
| Sports Activity | POWER | 1.5 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 47.7% |
| Hong Kong | 7.0% |
| United States | 5.0% |
See Ctrip audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does Ctrip have in United States?
Ctrip has an estimated audience of 361,024 people in United States, concentrated in California and New York.
What is the gender split and age of Ctrip fans?
58.6% of Ctrip fans are female, 41.4% are male, with an average age of 38.0 years.
Which brands do Ctrip fans like most?
Ctrip fans show strongest brand affinity for Nationality (4.56×), Staycation (5.56×), and Elsword (24.68×) over the country average.
Where do Ctrip fans live in United States?
Ctrip fans in United States are most concentrated in California (reach 181,886), New York (reach 41,924), and Texas (reach 36,842). These three regions account for the largest share of the active audience.
What other brands do Ctrip fans also like?
Beyond Ctrip itself, the audience over-indexes on Staycation (5.56×), Elsword (24.68×), Natural rubber (2.7×), and Morphine (band) (9.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ctrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.