Rascasse Audience Intelligence

Ctrip Audience in United States

A data profile of the people who buy, follow and care about Ctrip in United States — modelled from more than twelve digital signal sources. Ctrip has an estimated audience of 361,611 people in United States.

#1415among Website / Newspaper / Magazine in United States#3602in Travel & Leisure

The average Ctrip fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cufflink, Foam rolling, Brooch, with strongest over-indexing on Cufflink (139.98× the country average).

Demographically, the Ctrip audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ctrip fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Cufflink.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ctrip profile in United States.

Audience size
362K
in United States
Gender
58.6%♀
41.4% male
Age
38.0
average years
Country rank
#43869
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ctrip

58.6% are female, 41.4% are male, average age 38.0.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Ctrip audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.0
Estimated audience size361,611
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Ctrip audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Ctrip audience comes from United States.

Worldwide audience distribution share by country for Ctrip
CountryShare
China46.7%
Hong Kong6.8%
United States4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ctrip audience in United States is strongest.

Fig. 05

Top regions by affinity

Ctrip fans by region: top regions in United States
#RegionReachAffinity×
01California~200K4.52×
02Washington~30K3.51×
03Washington, District of Columbia~3K2.54×
04Massachusetts~20K2.52×
05New Jersey~20K2.21×
06New York~40K2.02×
07Hawaii~2K1.56×
08Maryland~8K1.33×
09Oregon~5K1.32×
10Illinois~20K1.29×
11Virginia~10K1.28×
12Nevada~4K1.28×
13Connecticut~5K1.26×
14Texas~40K1.14×
15Colorado~6K1.05×
16Delaware~1K1.04×
17Alaska<1K0.96×
18Vermont<1K0.95×
19North Dakota<1K0.94×
20Utah~3K0.92×
21South Dakota<1K0.92×
22Rhode Island~1K0.91×
23Montana<1K0.91×
24Arizona~7K0.90×
25New Hampshire~1K0.90×
26Georgia~10K0.89×
27Maine~1K0.88×
28Pennsylvania~10K0.87×
29West Virginia~1K0.87×
30Michigan~8K0.86×
31Idaho~2K0.86×
32Mississippi~3K0.85×
33Nebraska~2K0.84×
34New Mexico~2K0.84×
35Kansas~2K0.83×
36North Carolina~9K0.81×
37Arkansas~2K0.81×
38Iowa~2K0.79×
39Missouri~5K0.78×
40Oklahoma~3K0.78×
41Minnesota~4K0.75×
42Louisiana~3K0.75×
43Kentucky~3K0.75×
44Alabama~4K0.73×
45Indiana~5K0.71×
46Wisconsin~4K0.71×
47South Carolina~4K0.70×
48Ohio~7K0.66×
49Tennessee~5K0.66×
50Florida~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Ctrip, United States
0.65×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ctrip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ctrip audience
#·InterestCategoryAffinity×
01CufflinkFashion & Accessoires139.98×
02Foam rollingSports97.23×
03Konica MinoltaTechnology & Electronics74.36×
04BroochFashion & Accessoires47.93×
05GentlemanMusic & Radio41.88×
06SkyscannerTravel & Leisure22.76×
07Anjelica HustonMovies & TV20.00×
08Copa AirlinesTravel & Leisure20.00×
09Katharine McPheeMovies & TV20.00×
10SuspendersFashion & Accessoires19.99×
11TransUnionTechnology & Electronics15.29×
12Micro CenterShopping6.32×
13First class travelTravel & Leisure5.00×
14Car rentalsCars & Mobility4.42×
15Shih TzuPets & Animals4.41×
16Yorkshire TerrierPets & Animals4.03×
17AirbnbTravel & Leisure3.44×
18Discount storesShopping3.27×
19Musical instrumentMusic & Radio3.01×
20Mortgage loansBusiness & Career2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ctrip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ctrip audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.49×
Quality AwarenessPREMIUM2.36×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ctrip audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ctrip have in United States?

Ctrip has an estimated audience of 361,611 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ctrip fans?

58.6% of Ctrip fans are female, 41.4% are male, with an average age of 38.0 years.

03

Which brands do Ctrip fans like most?

Ctrip fans show strongest brand affinity for Cufflink (139.98×), Foam rolling (97.23×), and Brooch (47.93×) over the country average.

04

Where do Ctrip fans live in United States?

Ctrip fans in United States are most concentrated in California (reach ~200K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ctrip fans also like?

Beyond Ctrip itself, the audience over-indexes on Foam rolling (97.23×), Brooch (47.93×), Skyscanner (22.76×), and Gentleman (41.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Ctrip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ctrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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