Rascasse Audience Intelligence

Brooch Audience in United States

A data profile of the people who buy, follow and care about Brooch in United States — modelled from more than twelve digital signal sources. Brooch has an estimated audience of 961,320 people in United States.

#8800among Topic in United States#987in Fashion & Accessoires

The average Brooch fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zendesk, Stil in Berlin, Lapel pin, with strongest over-indexing on Zendesk (176.7× the country average).

Demographically, the Brooch audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooch fan in United States is more female, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Zendesk.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooch profile in United States.

Audience size
961K
in United States
Gender
60.0%♀
40.0% male
Age
41.1
average years
Country rank
#24312
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooch fans

60.0% are female, 40.0% are male, average age 41.1.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Brooch audience in United States
MetricValue
Female60.0%
Male40.0%
Average age41.1
Estimated audience size961,320
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Brooch audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Brooch audience comes from United States.

Worldwide audience distribution share by country for Brooch
CountryShare
United States13.6%
Japan10.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooch audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooch fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K1.18×
02Massachusetts~20K1.15×
03California~100K1.12×
04Washington~20K1.09×
05Kansas~8K1.09×
06Georgia~30K1.08×
07Missouri~20K1.08×
08Louisiana~10K1.07×
09Washington, District of Columbia~3K1.07×
10Montana~3K1.07×
11Virginia~20K1.06×
12Hawaii~4K1.05×
13Illinois~30K1.04×
14North Carolina~30K1.04×
15New Jersey~30K1.04×
16Maryland~20K1.04×
17Alabama~10K1.04×
18Maine~4K1.03×
19Oregon~10K1.02×
20Mississippi~8K1.02×
21Rhode Island~3K1.02×
22Minnesota~10K1.01×
23Kentucky~10K1.01×
24Connecticut~10K1.01×
25New Hampshire~4K1.01×
26South Dakota~2K1.01×
27Texas~80K1.00×
28Tennessee~20K1.00×
29Oklahoma~10K1.00×
30Pennsylvania~30K0.99×
31South Carolina~10K0.99×
32Wisconsin~10K0.99×
33Arkansas~8K0.99×
34Alaska~2K0.99×
35Vermont~2K0.99×
36Idaho~5K0.98×
37Delaware~3K0.98×
38Ohio~30K0.97×
39Indiana~20K0.97×
40Utah~8K0.97×
41Nebraska~5K0.96×
42West Virginia~4K0.96×
43Michigan~20K0.95×
44Iowa~7K0.92×
45Colorado~10K0.91×
46Florida~60K0.90×
47Nevada~8K0.90×
48North Dakota~2K0.89×
49Arizona~20K0.87×
50New Mexico~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Brooch, United States
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooch audience
#·InterestCategoryAffinity×
01ZendeskInternet & Social Media176.70×
02TOMEICars & Mobility105.76×
03Koshien StadiumTopic69.19×
04Ambon, MalukuTravel & Leisure62.55×
05ManausTravel & Leisure49.69×
06CtripTravel & Leisure47.93×
07Westin HotelsTravel & Leisure40.72×
08PocoyoLiterature39.07×
09Mandalay RegionTravel & Leisure38.44×
10Lapel pinFashion & Accessoires36.11×
11Sweeney Todd: The Demon Barber of Fleet Street (2007 film)Movies & TV22.47×
12NECTechnology & Electronics20.00×
13Employee engagementBusiness & Career18.50×
14Stil in BerlinFashion & Accessoires17.66×
15Beirut (band)Music & Radio13.76×
16DeadlockMusic & Radio13.28×
17Chihuahua (state)Travel & Leisure11.62×
18MacauTravel & Leisure7.39×
19The New York TimesNews4.12×
20Spirit HalloweenKids & Family3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.54×
TravellingTHRILL1.47×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooch audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.94×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooch have in United States?

Brooch has an estimated audience of 961,320 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brooch fans?

60.0% of Brooch fans are female, 40.0% are male, with an average age of 41.1 years.

03

Which brands do Brooch fans like most?

Brooch fans show strongest brand affinity for Zendesk (176.7×), Stil in Berlin (17.66×), and Lapel pin (36.11×) over the country average.

04

Where do Brooch fans live in United States?

Brooch fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brooch fans also like?

Beyond Brooch itself, the audience over-indexes on Stil in Berlin (17.66×), Lapel pin (36.11×), TOMEI (105.76×), and Ctrip (47.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Brooch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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