Brooch Audience in United States

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Brooch has an estimated audience of 961,320 people in United States. 60.0% are female, 40.0% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Zendesk, Lapel pin, TOMEI, Ctrip, Koshien Stadium.

The average Brooch fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zendesk, Lapel pin, TOMEI, with strongest over-indexing on Zendesk (176.7× the country average). Demographically, the Brooch audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Brooch fans

Demographic split for Brooch audience in United States
MetricValue
Female60.0%
Male40.0%
Average age41.1
Estimated audience size961,320

Audience persona

The typical Brooch fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Zendesk.

Top regions in United States

Top regions ranked by reach for Brooch in United States
RegionReachAffinity
California130,7871.24×
Texas86,9821.05×
New York68,4561.27×
Florida59,8440.92×
Illinois37,9701.19×
Georgia34,4351.16×
Pennsylvania33,5221.04×
North Carolina31,4051.09×
Ohio29,2000.99×
New Jersey27,6391.13×
Virginia24,9501.07×
Michigan24,3250.97×
Massachusetts22,3591.18×
Washington22,1391.15×
Tennessee18,6840.97×
Indiana18,0481.03×
Maryland17,9091.08×
Arizona16,6140.85×
Missouri16,6101.07×
Minnesota14,7871.07×
Colorado14,6210.96×
South Carolina14,5971.01×
Wisconsin14,2030.98×
Louisiana13,5181.09×
Alabama13,5141.01×
Kentucky12,4681.03×
Oregon11,2331.02×
Oklahoma10,4290.98×
Connecticut9,9391.03×
Utah8,5090.99×
Nevada8,3170.89×
Kansas8,1111.07×
Mississippi8,0091.01×
Arkansas7,7450.98×
Iowa7,2000.91×
Nebraska4,6550.97×
Hawaii4,5601.1×
Idaho4,4040.91×
West Virginia3,9130.87×
New Mexico3,8280.79×
New Hampshire3,6710.97×
Maine3,3270.97×
Washington, District of Columbia3,2181.11×
Rhode Island3,0220.99×
Montana2,4350.91×
Delaware2,3910.9×
Alaska1,8100.88×
South Dakota1,7530.79×
Vermont1,5760.93×
North Dakota1,5520.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooch audience
BrandAffinityCategory
Zendesk176.7×Internet & Social Media
Lapel pin36.11×Fashion & Accessoires
TOMEI105.76×Cars & Mobility
Ctrip47.93×Travel & Leisure
Koshien Stadium69.19×
Pocoyo39.07×Literature
Employee engagement18.5×Business & Career
Ambon, Maluku62.55×Travel & Leisure
Westin Hotels40.72×Travel & Leisure
Chihuahua (state)11.62×Travel & Leisure
Manaus49.69×Travel & Leisure
The New York Times4.12×News
Mandalay Region38.44×Travel & Leisure
Deadlock13.28×Music & Radio
Beetlejuice2.73×Movies & TV
Spirit Halloween3.45×Kids & Family
Macau7.39×Travel & Leisure
NEC20×Technology & Electronics
Beirut (band)13.76×Music & Radio
Travel agency4.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooch audience
TraitClusterScore
Design AffinityPREMIUM1.68
CreativityOPEN1.65
IndulgenceJOY1.47
Price SensitivityPREMIUM1.44
Early Adopter MentalityPOWER1.39
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Brooch
CountryShare
United States13.6%
Japan10.6%
United Kingdom7.2%

See Brooch audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Brooch have in United States?

Brooch has an estimated audience of 961,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Brooch fans?

60.0% of Brooch fans are female, 40.0% are male, with an average age of 41.1 years.

Which brands do Brooch fans like most?

Brooch fans show strongest brand affinity for Zendesk (176.7×), Lapel pin (36.11×), and TOMEI (105.76×) over the country average.

Where do Brooch fans live in United States?

Brooch fans in United States are most concentrated in California (reach 130,787), Texas (reach 86,982), and New York (reach 68,456). These three regions account for the largest share of the active audience.

What other brands do Brooch fans also like?

Beyond Brooch itself, the audience over-indexes on Lapel pin (36.11×), TOMEI (105.76×), Ctrip (47.93×), and Koshien Stadium (69.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.