Rascasse Audience Intelligence

Lapel pin Audience in United States

A data profile of the people who buy, follow and care about Lapel pin in United States — modelled from more than twelve digital signal sources. Lapel pin has an estimated audience of 949,939 people in United States.

#8839among Topic in United States#994in Fashion & Accessoires

The average Lapel pin fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Brooch, FedEx, with strongest over-indexing on Sustainable energy (8.75× the country average).

Demographically, the Lapel pin audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lapel pin fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lapel pin profile in United States.

Audience size
950K
in United States
Gender
47.5%♀
52.5% male
Age
41.1
average years
Country rank
#24499
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lapel pin fans

47.5% are female, 52.5% are male, average age 41.1.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Lapel pin audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.1
Estimated audience size949,939
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Lapel pin audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4919%
50+27%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Lapel pin audience comes from United States.

Worldwide audience distribution share by country for Lapel pin
CountryShare
United States55.1%
United Kingdom10.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lapel pin audience in United States is strongest.

Fig. 05

Top regions by affinity

Lapel pin fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.69×
02Louisiana~20K1.45×
03Virginia~30K1.25×
04Georgia~30K1.19×
05Maryland~20K1.18×
06Alabama~20K1.18×
07Missouri~20K1.16×
08Mississippi~9K1.16×
09Texas~90K1.12×
10California~100K1.10×
11North Carolina~30K1.08×
12Tennessee~20K1.08×
13Kansas~8K1.08×
14Oklahoma~10K1.07×
15South Carolina~20K1.06×
16Kentucky~10K1.05×
17Oregon~10K1.02×
18Arkansas~8K1.02×
19Nebraska~5K1.02×
20Washington~20K1.01×
21Illinois~30K1.00×
22Utah~8K1.00×
23New York~50K0.98×
24Massachusetts~20K0.98×
25West Virginia~4K0.97×
26Alaska~2K0.97×
27New Jersey~20K0.96×
28South Dakota~2K0.96×
29North Dakota~2K0.96×
30Ohio~30K0.95×
31Iowa~7K0.95×
32Pennsylvania~30K0.94×
33Michigan~20K0.94×
34Minnesota~10K0.93×
35New Hampshire~3K0.93×
36Rhode Island~3K0.93×
37Indiana~20K0.92×
38Colorado~10K0.92×
39Florida~60K0.91×
40Wisconsin~10K0.91×
41Nevada~8K0.90×
42Idaho~4K0.90×
43Hawaii~4K0.90×
44Montana~2K0.90×
45Delaware~2K0.90×
46Connecticut~9K0.89×
47Arizona~20K0.87×
48Vermont~1K0.87×
49Maine~3K0.85×
50New Mexico~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Lapel pin, United States
0.84×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lapel pin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lapel pin audience
#·InterestCategoryAffinity×
01BroochFashion & Accessoires36.11×
02International educationBusiness & Career14.84×
03One-Punch ManLiterature11.96×
04ExxonMobilCars & Mobility11.92×
05Sustainable energyHome & Garden8.75×
06Disneyland ParisTravel & Leisure7.84×
07KeychainTechnology & Electronics6.68×
08Graphic novelLiterature6.35×
09Chuck NorrisMovies & TV6.18×
10Renewable energyBusiness & Career5.86×
11FedExBusiness & Career5.75×
12BeetlejuiceMovies & TV4.66×
13Watercolor paintingArts & Culture4.09×
14Broadway theatreTravel & Leisure3.94×
15Anime and manga fandomLiterature3.86×
16Solar energyHome & Garden3.38×
17Fox News ChannelMovies & TV2.85×
18Mortgage loansBusiness & Career2.56×
19PinterestInternet & Social Media1.82×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lapel pin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lapel pin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.23×
SustainabilityBALANCE2.79×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lapel pin audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Sports ActivityPOWER0.88×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lapel pin have in United States?

Lapel pin has an estimated audience of 949,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lapel pin fans?

47.5% of Lapel pin fans are female, 52.5% are male, with an average age of 41.1 years.

03

Which brands do Lapel pin fans like most?

Lapel pin fans show strongest brand affinity for Sustainable energy (8.75×), Brooch (36.11×), and FedEx (5.75×) over the country average.

04

Where do Lapel pin fans live in United States?

Lapel pin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lapel pin fans also like?

Beyond Lapel pin itself, the audience over-indexes on Brooch (36.11×), FedEx (5.75×), Chuck Norris (6.18×), and Renewable energy (5.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lapel pin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lapel pin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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