Lapel pin Audience in United States

Lapel pin logo

Lapel pin has an estimated audience of 949,939 people in United States. 47.5% are female, 52.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Autism Awareness, DeviantArt, Diabetes mellitus awareness, Capital One.

The average Lapel pin fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Autism Awareness, DeviantArt, with strongest over-indexing on Beetlejuice (22.99× the country average). Demographically, the Lapel pin audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lapel pin fans

Demographic split for Lapel pin audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.1
Estimated audience size949,939

Audience persona

The typical Lapel pin fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Lapel pin in United States
RegionReachAffinity
California126,1201.21×
Texas96,7861.19×
Florida65,0841.01×
New York56,9781.07×
Georgia38,7691.32×
North Carolina31,5941.11×
Illinois30,3310.96×
Virginia28,3911.23×
Pennsylvania27,2050.85×
Ohio27,1410.93×
Michigan24,0850.97×
New Jersey23,1650.96×
Tennessee22,6921.19×
Maryland20,7691.27×
Louisiana19,8041.62×
Washington18,5310.97×
Massachusetts17,4690.93×
Missouri17,2171.12×
Arizona16,3170.84×
Alabama16,3131.23×
Indiana16,0840.93×
South Carolina15,9691.12×
Colorado15,0461×
Kentucky12,6641.06×
Minnesota11,8860.87×
Oklahoma11,7711.12×
Wisconsin11,7240.82×
Oregon11,5541.06×
Mississippi9,8741.26×
Nevada9,1501×
Utah8,6821.02×
Connecticut8,2980.87×
Arkansas8,1941.05×
Kansas7,3830.99×
Iowa6,2890.8×
Washington, District of Columbia5,6891.99×
Nebraska4,4360.93×
Idaho4,3180.91×
New Mexico4,1080.86×
West Virginia3,9490.89×
Hawaii3,5400.87×
New Hampshire2,7590.74×
Rhode Island2,5640.85×
Maine2,4120.71×
Delaware2,2740.87×
Montana2,0610.78×
Alaska1,7970.88×
South Dakota1,4650.67×
North Dakota1,2940.66×
Vermont1,1620.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lapel pin audience
BrandAffinityCategory
Beetlejuice22.99×Movies & TV
Autism Awareness19.03×Health
DeviantArt13.85×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One7.13×Business & Career
Chuck Norris10.72×Movies & TV
Google Maps6.55×Internet & Social Media
Brooch48.94×Fashion & Accessoires
William Shatner18.26×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bruce Willis9.73×Movies & TV
Indeed.com5.25×Business & Career
Ozzy Osbourne11.08×Music & Radio
Stephen Hawking14.96×Business & Career
Harrison Ford13.04×Movies & TV
Greta Van Fleet36.2×Music & Radio
Twin Peaks9.99×Movies & TV
Diane Keaton7.18×Movies & TV
Tim Burton17.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lapel pin audience
TraitClusterScore
PatriotismCONSERVATISM2.87
LGBTQ+ IdentityOPEN2.86
SustainabilityBALANCE2.31
TraditionCONSERVATISM1.67
Community OrientationOPEN1.56
IndividualismJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Lapel pin
CountryShare
United States55.1%
United Kingdom10.2%
Japan6.1%

See Lapel pin audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lapel pin have in United States?

Lapel pin has an estimated audience of 949,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Lapel pin fans?

47.5% of Lapel pin fans are female, 52.5% are male, with an average age of 41.1 years.

Which brands do Lapel pin fans like most?

Lapel pin fans show strongest brand affinity for Beetlejuice (22.99×), Autism Awareness (19.03×), and DeviantArt (13.85×) over the country average.

Where do Lapel pin fans live in United States?

Lapel pin fans in United States are most concentrated in California (reach 126,120), Texas (reach 96,786), and Florida (reach 65,084). These three regions account for the largest share of the active audience.

What other brands do Lapel pin fans also like?

Beyond Lapel pin itself, the audience over-indexes on Autism Awareness (19.03×), DeviantArt (13.85×), Diabetes mellitus awareness (12.48×), and Capital One (7.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lapel pin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.