Rascasse Audience Intelligence

Pocoyo Audience in United States

A data profile of the people who buy, follow and care about Pocoyo in United States — modelled from more than twelve digital signal sources. Pocoyo has an estimated audience of 398,269 people in United States.

#176among Animation in United States#317among Fictional Character in United States#1044in Literature

The average Pocoyo fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 21 Savage, Just for Laughs, Passport Canada, with strongest over-indexing on 21 Savage (13.27× the country average).

Demographically, the Pocoyo audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pocoyo fan in United States is balanced, around 29.2 years old, with strong Design Affinity tendencies and a notable affinity for 21 Savage.

Category: Literature · Type: Fictional Character · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pocoyo profile in United States.

Audience size
398K
in United States
Gender
53.7%♀
46.3% male
Age
29.2
average years
Country rank
#41719
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pocoyo fans

53.7% are female, 46.3% are male, average age 29.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Pocoyo audience in United States
MetricValue
Female53.7%
Male46.3%
Average age29.2
Estimated audience size398,269
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Pocoyo audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Pocoyo audience comes from United States.

Worldwide audience distribution share by country for Pocoyo
CountryShare
Mexico18.6%
United States11.2%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pocoyo audience in United States is strongest.

Fig. 05

Top regions by affinity

Pocoyo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.98×
02California~80K1.83×
03Nevada~6K1.63×
04Arizona~10K1.48×
05New Jersey~10K1.43×
06North Carolina~20K1.39×
07Georgia~20K1.38×
08Florida~40K1.35×
09New York~30K1.30×
10Illinois~20K1.28×
11Kansas~4K1.27×
12Virginia~10K1.26×
13Connecticut~5K1.26×
14Maryland~8K1.23×
15New Mexico~2K1.17×
16Rhode Island~1K1.17×
17Oklahoma~5K1.14×
18Oregon~5K1.11×
19Arkansas~4K1.11×
20Massachusetts~8K1.07×
21Washington~8K1.06×
22Indiana~8K1.04×
23Alabama~6K1.04×
24Utah~4K1.03×
25South Carolina~6K1.02×
26Kentucky~5K0.97×
27Delaware~1K0.97×
28Nebraska~2K0.96×
29Tennessee~7K0.92×
30Louisiana~5K0.91×
31West Virginia~2K0.89×
32Pennsylvania~10K0.88×
33Colorado~5K0.88×
34Alaska<1K0.85×
35Michigan~9K0.84×
36Mississippi~3K0.83×
37Idaho~2K0.82×
38Hawaii~1K0.81×
39Washington, District of Columbia<1K0.79×
40Missouri~5K0.75×
41Minnesota~4K0.74×
42Ohio~9K0.72×
43Wisconsin~4K0.71×
44Iowa~2K0.70×
45South Dakota<1K0.69×
46North Dakota<1K0.67×
47New Hampshire<1K0.63×
48Vermont<1K0.60×
49Maine<1K0.54×
50Montana<1K0.54×
Fig. 06

Affinity by region

Affinity by region — Pocoyo, United States
0.54×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pocoyo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pocoyo audience
#·InterestCategoryAffinity×
01Passport CanadaPolitics & Society27.88×
0221 SavageMusic & Radio13.27×
03Gaza–Egypt borderPolitics & Society13.20×
04Just for LaughsMovies & TV12.62×
05Bad BrainsMusic & Radio4.41×
06The BackyardigansMovies & TV4.40×
07XiangqiGames4.07×
08Elmo's WorldMovies & TV3.83×
09Unión de Santa FeSports3.71×
10Barney & FriendsMovies & TV3.37×
11Curious George (TV series)Movies & TV3.35×
12Diggy SimmonsMusic & Radio3.34×
13Yomiuri GiantsSports3.13×
14Schoolhouse Rock!Movies & TV2.88×
15OffsetMusic & Radio2.85×
16Handy MannyMovies & TV2.75×
17Drop Dead DivaMovies & TV2.49×
18The Loud HouseMovies & TV2.07×
19FutureMusic & Radio2.00×
20Stock car racingSports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pocoyo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pocoyo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.21×
TraditionCONSERVATISM0.06×
SustainabilityBALANCE0.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pocoyo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.03×
CreativityOPEN0.04×
Community OrientationOPEN0.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pocoyo have in United States?

Pocoyo has an estimated audience of 398,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pocoyo fans?

53.7% of Pocoyo fans are female, 46.3% are male, with an average age of 29.2 years.

03

Which brands do Pocoyo fans like most?

Pocoyo fans show strongest brand affinity for 21 Savage (13.27×), Just for Laughs (12.62×), and Passport Canada (27.88×) over the country average.

04

Where do Pocoyo fans live in United States?

Pocoyo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pocoyo fans also like?

Beyond Pocoyo itself, the audience over-indexes on Just for Laughs (12.62×), Passport Canada (27.88×), Curious George (TV series) (3.35×), and Stock car racing (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Pocoyo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pocoyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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