Rascasse Audience Intelligence

Yomiuri Giants Audience in United States

A data profile of the people who buy, follow and care about Yomiuri Giants in United States — modelled from more than twelve digital signal sources. Yomiuri Giants has an estimated audience of 305,655 people in United States.

#438among Baseball in United States#773among Team in United States#4815in Sports

The average Yomiuri Giants fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Baseball glove, Major League Baseball All-Star Game, Agents of S.H.I.E.L.D., with strongest over-indexing on Baseball glove (42.64× the country average).

Demographically, the Yomiuri Giants audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yomiuri Giants fan in United States is more male, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Baseball glove.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yomiuri Giants profile in United States.

Audience size
306K
in United States
Gender
43.9%♀
56.1% male
Age
34.3
average years
Country rank
#47898
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yomiuri Giants fans

43.9% are female, 56.1% are male, average age 34.3.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Yomiuri Giants audience in United States
MetricValue
Female43.9%
Male56.1%
Average age34.3
Estimated audience size305,655
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Yomiuri Giants audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3914%
40-4914%
50+17%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Yomiuri Giants audience comes from United States.

Worldwide audience distribution share by country for Yomiuri Giants
CountryShare
Japan86.8%
United States6.2%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yomiuri Giants audience in United States is strongest.

Fig. 05

Top regions by affinity

Yomiuri Giants fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K4.55×
02New York~40K2.23×
03Nevada~7K2.16×
04California~60K1.84×
05Louisiana~7K1.78×
06Washington, District of Columbia~2K1.61×
07Ohio~10K1.32×
08Arizona~8K1.31×
09Rhode Island~1K1.31×
10New Jersey~10K1.27×
11Tennessee~8K1.23×
12Illinois~10K1.20×
13Washington~7K1.17×
14Maryland~6K1.12×
15Mississippi~3K1.10×
16Alabama~5K1.06×
17Indiana~6K1.05×
18Massachusetts~6K1.04×
19Arkansas~3K1.00×
20Virginia~8K0.99×
21Iowa~3K0.99×
22Pennsylvania~10K0.98×
23Kansas~2K0.93×
24Kentucky~4K0.92×
25Colorado~5K0.91×
26Oregon~3K0.90×
27Connecticut~3K0.87×
28Vermont<1K0.85×
29Alaska<1K0.84×
30Delaware<1K0.83×
31North Dakota<1K0.82×
32South Dakota<1K0.81×
33Florida~20K0.79×
34Michigan~7K0.79×
35Montana<1K0.78×
36Texas~20K0.77×
37New Mexico~1K0.77×
38New Hampshire<1K0.77×
39Maine<1K0.76×
40North Carolina~7K0.75×
41West Virginia~1K0.75×
42Nebraska~1K0.74×
43Utah~2K0.73×
44Idaho~1K0.73×
45Missouri~3K0.67×
46Wisconsin~3K0.66×
47South Carolina~3K0.64×
48Minnesota~3K0.60×
49Oklahoma~2K0.60×
50Georgia~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Yomiuri Giants, United States
0.59×1.00×4.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yomiuri Giants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yomiuri Giants audience
#·InterestCategoryAffinity×
01MoominLiterature71.13×
02Agents of S.H.I.E.L.D.Movies & TV45.00×
03Baseball gloveSports42.64×
04Manny MachadoSports34.42×
05The SpongeBob SquarePants MovieMovies & TV33.39×
06DaisoFashion & Accessoires26.06×
07World Baseball ClassicSports24.75×
08Robert LewandowskiSports20.00×
09Major League Baseball All-Star GameSports18.21×
10Baseball capFashion & Accessoires15.96×
11Christian PulisicSports14.14×
12Derek JeterSports13.36×
13Minor League BaseballSports12.87×
14Discount TireShopping8.81×
15MLB.comSports7.83×
16Paris Saint-GermainSports7.83×
17Aaron JudgeSports6.89×
18High schoolBusiness & Career5.96×
19CostumeFashion & Accessoires5.69×
20Nail artBeauty & Wellness4.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yomiuri Giants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yomiuri Giants audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.61×
Convenience OrientationPREMIUM1.54×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yomiuri Giants audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yomiuri Giants have in United States?

Yomiuri Giants has an estimated audience of 305,655 people in United States, concentrated in California and New York.

02

What is the gender split and age of Yomiuri Giants fans?

43.9% of Yomiuri Giants fans are female, 56.1% are male, with an average age of 34.3 years.

03

Which brands do Yomiuri Giants fans like most?

Yomiuri Giants fans show strongest brand affinity for Baseball glove (42.64×), Major League Baseball All-Star Game (18.21×), and Agents of S.H.I.E.L.D. (45×) over the country average.

04

Where do Yomiuri Giants fans live in United States?

Yomiuri Giants fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yomiuri Giants fans also like?

Beyond Yomiuri Giants itself, the audience over-indexes on Major League Baseball All-Star Game (18.21×), Agents of S.H.I.E.L.D. (45×), Baseball cap (15.96×), and Discount Tire (8.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Yomiuri Giants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yomiuri Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →