Yomiuri Giants Audience in United States

Yomiuri Giants logo

Yomiuri Giants has an estimated audience of 315,413 people in United States. 43.9% are female, 56.1% are male, average age 34.3. Top regions: California, New York, Texas. Top brand affinities: Keen (shoe company), Home construction, Combat sport, Nationality, Alaska.

The average Yomiuri Giants fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keen (shoe company), Home construction, Combat sport, with strongest over-indexing on Keen (shoe company) (12.96× the country average). Demographically, the Yomiuri Giants audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Yomiuri Giants fans

Demographic split for Yomiuri Giants audience in United States
MetricValue
Female43.9%
Male56.1%
Average age34.3
Estimated audience size315,413

Audience persona

The typical Yomiuri Giants fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keen (shoe company).

Top regions in United States

Top regions ranked by reach for Yomiuri Giants in United States
RegionReachAffinity
California64,2111.85×
New York42,5452.41×
Texas19,4240.72×
Florida17,4210.82×
Ohio14,9671.54×
Illinois13,5111.29×
New Jersey11,2881.41×
Pennsylvania10,5881×
Arizona8,6711.35×
Virginia8,2301.07×
Tennessee8,0331.27×
Louisiana7,8991.94×
North Carolina7,1280.75×
Nevada6,9822.29×
Michigan6,8190.83×
Indiana6,7531.17×
Hawaii6,5374.82×
Washington6,5221.03×
Massachusetts6,0830.98×
Maryland5,8391.08×
Alabama4,9401.12×
Georgia4,7170.49×
Colorado4,3510.88×
Kentucky4,0541.03×
Missouri3,1280.62×
Oregon2,7910.77×
Mississippi2,7001.04×
Connecticut2,6230.83×
Arkansas2,6031×
Kansas2,5041.01×
Iowa2,2440.86×
Wisconsin2,2210.47×
South Carolina2,1980.46×
Minnesota2,0900.46×
Utah1,7700.63×
Washington, District of Columbia1,7271.82×
Oklahoma1,3330.38×
Rhode Island1,3101.3×
New Mexico1,0880.69×
Nebraska8380.53×
West Virginia7350.5×
New Hampshire7310.59×
Idaho7250.46×
Maine5640.5×
Delaware5230.6×
Montana3420.39×
Alaska3290.49×
Vermont2480.45×
North Dakota2330.36×
South Dakota2280.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yomiuri Giants audience
BrandAffinityCategory
Keen (shoe company)12.96×Fashion & Accessoires
Home construction1.73×Home & Garden
Combat sport1.91×Sports
Nationality2.5×Politics & Society
Alaska1.93×Travel & Leisure
Yoga Journal20×Sports
Hebe6.76×Home & Garden
Dental hygienist6.58×Health
JDSU2.98×Business & Career
Pro-Ject3.88×Music & Radio
Mothercare2.89×Kids & Family
Elsword12.45×Games
Staycation2.34×Home & Garden
Nebraska1.9×Travel & Leisure
Home staging3.56×Home & Garden
Mackenzie Foy5.17×Fashion & Accessoires
Justice1.89×Politics & Society
The Journey (1959 film)10.67×Movies & TV
Electrolyte2.7×Health
Penn & Teller4.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yomiuri Giants audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.46
Price SensitivityPREMIUM1.2
Early Adopter MentalityPOWER1.18
Convenience OrientationPREMIUM1.1
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Yomiuri Giants
CountryShare
Japan86.9%
United States6.4%
Italy0.9%

See Yomiuri Giants audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Yomiuri Giants have in United States?

Yomiuri Giants has an estimated audience of 315,413 people in United States, concentrated in California and New York.

What is the gender split and age of Yomiuri Giants fans?

43.9% of Yomiuri Giants fans are female, 56.1% are male, with an average age of 34.3 years.

Which brands do Yomiuri Giants fans like most?

Yomiuri Giants fans show strongest brand affinity for Keen (shoe company) (12.96×), Home construction (1.73×), and Combat sport (1.91×) over the country average.

Where do Yomiuri Giants fans live in United States?

Yomiuri Giants fans in United States are most concentrated in California (reach 64,211), New York (reach 42,545), and Texas (reach 19,424). These three regions account for the largest share of the active audience.

What other brands do Yomiuri Giants fans also like?

Beyond Yomiuri Giants itself, the audience over-indexes on Home construction (1.73×), Combat sport (1.91×), Nationality (2.5×), and Alaska (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yomiuri Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.