Yomiuri Giants Audience in United States

Yomiuri Giants has an estimated audience of 315,413 people in United States. 43.9% are female, 56.1% are male, average age 34.3. Top regions: California, New York, Texas. Top brand affinities: Manny Machado, FC Bayern Munich, Baseball glove, Major League Baseball All-Star Game, Houston Astros.

The average Yomiuri Giants fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Manny Machado, FC Bayern Munich, Baseball glove, with strongest over-indexing on Manny Machado (31.24× the country average). Demographically, the Yomiuri Giants audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Yomiuri Giants fans

Demographic split for Yomiuri Giants audience in United States
MetricValue
Female43.9%
Male56.1%
Average age34.3
Estimated audience size315,413

Audience persona

The typical Yomiuri Giants fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Manny Machado.

Top regions in United States

Top regions ranked by reach for Yomiuri Giants in United States
RegionReachAffinity
California64,2111.85×
New York42,5452.41×
Texas19,4240.72×
Florida17,4210.82×
Ohio14,9671.54×
Illinois13,5111.29×
New Jersey11,2881.41×
Pennsylvania10,5881×
Arizona8,6711.35×
Virginia8,2301.07×
Tennessee8,0331.27×
Louisiana7,8991.94×
North Carolina7,1280.75×
Nevada6,9822.29×
Michigan6,8190.83×
Indiana6,7531.17×
Hawaii6,5374.82×
Washington6,5221.03×
Massachusetts6,0830.98×
Maryland5,8391.08×
Alabama4,9401.12×
Georgia4,7170.49×
Colorado4,3510.88×
Kentucky4,0541.03×
Missouri3,1280.62×
Oregon2,7910.77×
Mississippi2,7001.04×
Connecticut2,6230.83×
Arkansas2,6031×
Kansas2,5041.01×
Iowa2,2440.86×
Wisconsin2,2210.47×
South Carolina2,1980.46×
Minnesota2,0900.46×
Utah1,7700.63×
Washington, District of Columbia1,7271.82×
Oklahoma1,3330.38×
Rhode Island1,3101.3×
New Mexico1,0880.69×
Nebraska8380.53×
West Virginia7350.5×
New Hampshire7310.59×
Idaho7250.46×
Maine5640.5×
Delaware5230.6×
Montana3420.39×
Alaska3290.49×
Vermont2480.45×
North Dakota2330.36×
South Dakota2280.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yomiuri Giants audience
BrandAffinityCategory
Manny Machado31.24×Sports
FC Bayern Munich7.26×Sports
Baseball glove18.95×Sports
Major League Baseball All-Star Game8.44×Sports
Houston Astros7.12×Sports
Discount Tire5.08×Shopping
Moomin42.12×Literature
Google Maps2.73×Internet & Social Media
Minor League Baseball6.53×Sports
Baseball cap7.24×Fashion & Accessoires
Robert Lewandowski20×Sports
Scooby-Doo3.32×Movies & TV
Aaron Rodgers3.95×Sports
Daiso11.54×Fashion & Accessoires
High school3.34×Business & Career
Kia Sportage12.45×Cars & Mobility
Indeed.com2.44×Business & Career
Capital One2.37×Business & Career
Los Angeles Dodgers4.19×Sports
Agents of S.H.I.E.L.D.16.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yomiuri Giants audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.46
Price SensitivityPREMIUM1.2
Early Adopter MentalityPOWER1.18
Convenience OrientationPREMIUM1.1
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Yomiuri Giants
CountryShare
Japan86.9%
United States6.4%
Italy0.9%

See Yomiuri Giants audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Yomiuri Giants have in United States?

Yomiuri Giants has an estimated audience of 315,413 people in United States, concentrated in California and New York.

What is the gender split and age of Yomiuri Giants fans?

43.9% of Yomiuri Giants fans are female, 56.1% are male, with an average age of 34.3 years.

Which brands do Yomiuri Giants fans like most?

Yomiuri Giants fans show strongest brand affinity for Manny Machado (31.24×), FC Bayern Munich (7.26×), and Baseball glove (18.95×) over the country average.

Where do Yomiuri Giants fans live in United States?

Yomiuri Giants fans in United States are most concentrated in California (reach 64,211), New York (reach 42,545), and Texas (reach 19,424). These three regions account for the largest share of the active audience.

What other brands do Yomiuri Giants fans also like?

Beyond Yomiuri Giants itself, the audience over-indexes on FC Bayern Munich (7.26×), Baseball glove (18.95×), Major League Baseball All-Star Game (8.44×), and Houston Astros (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yomiuri Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.