Baseball cap Audience in United States

Baseball cap logo

Baseball cap has an estimated audience of 8,301,363 people in United States. 34.3% are female, 65.7% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Snapback (hat), Baseball bat, Haute couture, NBA, Hip hop music.

The average Baseball cap fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Snapback (hat), Baseball bat, Haute couture, with strongest over-indexing on Snapback (hat) (11.24× the country average). Demographically, the Baseball cap audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Baseball cap fans

Demographic split for Baseball cap audience in United States
MetricValue
Female34.3%
Male65.7%
Average age34.8
Estimated audience size8,301,363

Audience persona

The typical Baseball cap fan in United States is more male, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Snapback (hat).

Top regions in United States

Top regions ranked by reach for Baseball cap in United States
RegionReachAffinity
California1,301,2571.43×
Texas881,9881.24×
New York658,6661.42×
Florida552,3050.98×
Illinois301,8101.09×
Georgia281,9711.1×
Pennsylvania272,6730.98×
New Jersey245,1091.16×
North Carolina237,8080.95×
Virginia223,3661.1×
Ohio216,4260.85×
Michigan208,1330.96×
Washington191,9711.15×
Massachusetts182,3551.11×
Arizona162,2480.96×
Maryland160,5091.12×
Tennessee158,1720.95×
Colorado135,7451.04×
Indiana135,2240.89×
Oregon126,4041.33×
Louisiana122,3361.14×
Wisconsin119,9550.96×
Minnesota119,8201.01×
Missouri119,0030.89×
South Carolina111,0290.89×
Alabama106,0610.91×
Oklahoma89,9060.98×
Kentucky89,4700.86×
Connecticut89,2011.07×
Nevada87,6921.09×
Utah85,3061.15×
Mississippi67,8320.99×
Arkansas66,2530.97×
Iowa61,2400.9×
Kansas58,4830.89×
New Mexico44,4351.07×
Hawaii42,2421.18×
Idaho39,0780.94×
Nebraska37,3520.9×
Washington, District of Columbia29,4641.18×
New Hampshire29,1000.89×
West Virginia28,3180.73×
Maine25,9320.87×
Rhode Island23,9230.91×
Montana19,6520.85×
Delaware19,4970.85×
North Dakota15,9600.94×
South Dakota15,0260.78×
Alaska13,8120.78×
Vermont11,7020.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baseball cap audience
BrandAffinityCategory
Snapback (hat)11.24×Fashion & Accessoires
Baseball bat4.49×Sports
Haute couture3.22×Fashion & Accessoires
NBA1.62×Sports
Hip hop music1.57×Music & Radio
Meme1.79×Internet & Social Media
Detroit Tigers2.9×Sports
Texas Rangers (baseball)4.33×Sports
Hat2.71×Fashion & Accessoires
American football1.56×Sports
Baseball1.56×Sports
Major League Baseball All-Star Game4.37×Sports
MLB1.75×Sports
Angry Birds (video game)12.59×Games
Sneaker collecting2.64×Fashion & Accessoires
NBA playoffs2.2×Sports
Streetwear2.14×Fashion & Accessoires
New Era Cap Company7.46×Fashion & Accessoires
Punk fashion3.47×Fashion & Accessoires
College basketball2.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baseball cap audience
TraitClusterScore
SustainabilityBALANCE2.25
Luxury OrientationPREMIUM1.56
Early Adopter MentalityPOWER1.38
PatriotismCONSERVATISM1.29
Sports ActivityPOWER1.25
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Baseball cap
CountryShare
United States31.4%
Japan13.0%
Germany6.2%

See Baseball cap audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Baseball cap have in United States?

Baseball cap has an estimated audience of 8,301,363 people in United States, concentrated in California and Texas.

What is the gender split and age of Baseball cap fans?

34.3% of Baseball cap fans are female, 65.7% are male, with an average age of 34.8 years.

Which brands do Baseball cap fans like most?

Baseball cap fans show strongest brand affinity for Snapback (hat) (11.24×), Baseball bat (4.49×), and Haute couture (3.22×) over the country average.

Where do Baseball cap fans live in United States?

Baseball cap fans in United States are most concentrated in California (reach 1,301,257), Texas (reach 881,988), and New York (reach 658,666). These three regions account for the largest share of the active audience.

What other brands do Baseball cap fans also like?

Beyond Baseball cap itself, the audience over-indexes on Baseball bat (4.49×), Haute couture (3.22×), NBA (1.62×), and Hip hop music (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.