Rascasse Audience Intelligence

Baseball cap Audience in United States

A data profile of the people who buy, follow and care about Baseball cap in United States — modelled from more than twelve digital signal sources. Baseball cap has an estimated audience of 8,301,363 people in United States.

#2659among Topic in United States#219in Fashion & Accessoires

The average Baseball cap fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Snapback (hat), Baseball bat, Haute couture, with strongest over-indexing on Snapback (hat) (11.24× the country average).

Demographically, the Baseball cap audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baseball cap fan in United States is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Snapback (hat).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball cap profile in United States.

Audience size
8.3M
in United States
Gender
34.3%♀
65.7% male
Age
34.8
average years
Country rank
#4272
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball cap fans

34.3% are female, 65.7% are male, average age 34.8.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Baseball cap audience in United States
MetricValue
Female34.3%
Male65.7%
Average age34.8
Estimated audience size8,301,363
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Baseball cap audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Baseball cap audience comes from United States.

Worldwide audience distribution share by country for Baseball cap
CountryShare
United States31.4%
Japan13.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball cap audience in United States is strongest.

Fig. 05

Top regions by affinity

Baseball cap fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.35×
02New York~600K1.26×
03Hawaii~40K1.22×
04Oregon~100K1.18×
05Utah~90K1.17×
06Texas~800K1.16×
07Washington~200K1.12×
08Washington, District of Columbia~30K1.11×
09New Jersey~200K1.09×
10Louisiana~100K1.09×
11New Mexico~50K1.08×
12Massachusetts~200K1.07×
13Georgia~300K1.06×
14Maryland~200K1.06×
15Nevada~80K1.06×
16Illinois~300K1.05×
17Virginia~200K1.05×
18Connecticut~90K1.05×
19Minnesota~100K1.04×
20Idaho~40K1.02×
21Mississippi~70K1.01×
22Arkansas~70K1.00×
23Colorado~100K0.99×
24Arizona~200K0.98×
25North Dakota~20K0.98×
26Oklahoma~90K0.97×
27Alaska~20K0.97×
28Pennsylvania~300K0.96×
29Kansas~60K0.96×
30Maine~30K0.96×
31North Carolina~200K0.95×
32Tennessee~200K0.95×
33Nebraska~40K0.95×
34Vermont~10K0.95×
35Michigan~200K0.94×
36Wisconsin~100K0.94×
37Alabama~100K0.94×
38Rhode Island~20K0.94×
39New Hampshire~30K0.93×
40Montana~20K0.93×
41Florida~500K0.92×
42South Dakota~20K0.92×
43Indiana~100K0.91×
44Iowa~60K0.91×
45Kentucky~90K0.90×
46South Carolina~100K0.88×
47Delaware~20K0.88×
48Missouri~100K0.87×
49West Virginia~30K0.85×
50Ohio~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Baseball cap, United States
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball cap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball cap audience
#·InterestCategoryAffinity×
01Angry Birds (video game)Games12.59×
02Snapback (hat)Fashion & Accessoires11.24×
03New Era Cap CompanyFashion & Accessoires7.46×
04Baseball batSports4.49×
05Major League Baseball All-Star GameSports4.37×
06Texas Rangers (baseball)Sports4.33×
07Punk fashionFashion & Accessoires3.47×
08Haute coutureFashion & Accessoires3.22×
09Detroit TigersSports2.90×
10HatFashion & Accessoires2.71×
11Sneaker collectingFashion & Accessoires2.64×
12NBA playoffsSports2.20×
13College basketballSports2.16×
14StreetwearFashion & Accessoires2.14×
15MemeInternet & Social Media1.79×
16MLBSports1.75×
17NBASports1.62×
18Hip hop musicMusic & Radio1.57×
19American footballSports1.56×
20BaseballSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball cap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball cap audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Luxury OrientationPREMIUM1.31×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball cap audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
DIY MentalityTHRILL0.92×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball cap have in United States?

Baseball cap has an estimated audience of 8,301,363 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baseball cap fans?

34.3% of Baseball cap fans are female, 65.7% are male, with an average age of 34.8 years.

03

Which brands do Baseball cap fans like most?

Baseball cap fans show strongest brand affinity for Snapback (hat) (11.24×), Baseball bat (4.49×), and Haute couture (3.22×) over the country average.

04

Where do Baseball cap fans live in United States?

Baseball cap fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball cap fans also like?

Beyond Baseball cap itself, the audience over-indexes on Baseball bat (4.49×), Haute couture (3.22×), NBA (1.62×), and Hip hop music (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Baseball cap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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