New Era Cap Company Audience in United States

New Era Cap Company logo

New Era Cap Company has an estimated audience of 2,820,182 people in United States. 22.4% are female, 77.6% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Los Angeles Dodgers, Mitchell & Ness, Pug, Golden State Warriors, Galatasaray S.K..

The average New Era Cap Company fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Los Angeles Dodgers, Mitchell & Ness, Pug, with strongest over-indexing on Los Angeles Dodgers (4.98× the country average). Demographically, the New Era Cap Company audience skews more male with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of New Era Cap Company fans

Demographic split for New Era Cap Company audience in United States
MetricValue
Female22.4%
Male77.6%
Average age32.8
Estimated audience size2,820,182

Audience persona

The typical New Era Cap Company fan in United States is more male, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Los Angeles Dodgers.

Top regions in United States

Top regions ranked by reach for New Era Cap Company in United States
RegionReachAffinity
California615,8331.99×
Texas328,1921.35×
New York253,2211.61×
Florida168,3690.88×
Illinois132,7921.41×
Pennsylvania109,9161.16×
Arizona96,2661.67×
New Jersey96,2441.34×
Georgia87,9741.01×
Michigan82,5511.12×
Ohio81,1230.93×
North Carolina76,3250.9×
Washington66,0011.17×
Virginia61,5390.9×
Colorado60,4391.36×
Massachusetts55,4231×
Maryland47,4210.98×
Tennessee46,9540.83×
Indiana46,9350.91×
Nevada41,7661.53×
Missouri40,8470.9×
Wisconsin37,9820.9×
Minnesota35,1750.87×
Utah34,5541.37×
Oregon34,1141.06×
South Carolina33,6320.79×
Connecticut29,5161.04×
Kentucky28,1260.8×
Alabama27,3420.69×
Oklahoma26,8540.86×
Louisiana26,8520.74×
New Mexico22,5481.59×
Kansas21,7320.98×
Iowa20,0150.86×
Mississippi15,4270.66×
Arkansas15,0400.65×
Idaho14,6571.04×
Hawaii13,7541.13×
Nebraska13,0330.92×
West Virginia8,3580.64×
Rhode Island7,8320.87×
New Hampshire7,4550.67×
Washington, District of Columbia7,0220.83×
Delaware7,0140.9×
Montana6,7820.87×
Maine5,8450.58×
North Dakota4,9030.85×
South Dakota4,8140.74×
Alaska3,9720.66×
Wyoming3,9300.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Era Cap Company audience
BrandAffinityCategory
Los Angeles Dodgers4.98×Sports
Mitchell & Ness18.98×Fashion & Accessoires
Pug4.04×Pets & Animals
Golden State Warriors2.98×Sports
Galatasaray S.K.13.91×Sports
Underground hip hop3.44×Music & Radio
O'Neill (brand)12.81×Fashion & Accessoires
FIFA World Cup2.01×Sports
MLB1.96×Sports
Baseball cap5.29×Fashion & Accessoires
Los Angeles Lakers2.44×Sports
Santa Cruz skateboards22.65×Sports
NBA playoffs2.36×Sports
Chicago Bulls2.88×Sports
Sneaker collecting2.75×Fashion & Accessoires
Boston Celtics2.79×Sports
Snapback (hat)8.03×Fashion & Accessoires
Super Bowl2.23×Sports
Skatepark4.71×Sports
LeBron James2.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Era Cap Company audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.26
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.61
Luxury OrientationPREMIUM1.47
Family OrientationCONSERVATISM1.44
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for New Era Cap Company
CountryShare
Japan22.0%
United States21.4%
Mexico12.1%

See New Era Cap Company audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does New Era Cap Company have in United States?

New Era Cap Company has an estimated audience of 2,820,182 people in United States, concentrated in California and Texas.

What is the gender split and age of New Era Cap Company fans?

22.4% of New Era Cap Company fans are female, 77.6% are male, with an average age of 32.8 years.

Which brands do New Era Cap Company fans like most?

New Era Cap Company fans show strongest brand affinity for Los Angeles Dodgers (4.98×), Mitchell & Ness (18.98×), and Pug (4.04×) over the country average.

Where do New Era Cap Company fans live in United States?

New Era Cap Company fans in United States are most concentrated in California (reach 615,833), Texas (reach 328,192), and New York (reach 253,221). These three regions account for the largest share of the active audience.

What other brands do New Era Cap Company fans also like?

Beyond New Era Cap Company itself, the audience over-indexes on Mitchell & Ness (18.98×), Pug (4.04×), Golden State Warriors (2.98×), and Galatasaray S.K. (13.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Era Cap Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.