Rascasse Audience Intelligence

New Era Cap Company Target Market in United States

A data profile of the people who buy, follow and care about New Era Cap Company in United States — modelled from more than twelve digital signal sources. New Era Cap Company has an estimated audience of 2,883,601 people in United States.

#13among Streetwear in United States#1092among Brand in United States#498in Fashion & Accessoires

The average New Era Cap Company fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup 2026, Los Angeles Dodgers, Mitchell & Ness, with strongest over-indexing on FIFA World Cup 2026 (1.76× the country average).

Demographically, the New Era Cap Company audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Era Cap Company fan in United States is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup 2026.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Era Cap Company profile in United States.

Audience size
2.9M
in United States
Gender
22.4%♀
77.6% male
Age
32.8
average years
Country rank
#10643
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New Era Cap Company

22.4% are female, 77.6% are male, average age 32.8.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for New Era Cap Company audience in United States
MetricValue
Female22.4%
Male77.6%
Average age32.8
Estimated audience size2,883,601
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the New Era Cap Company audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

21.1%

of the worldwide New Era Cap Company audience comes from United States.

Worldwide audience distribution share by country for New Era Cap Company
CountryShare
Japan21.4%
United States21.1%
Mexico12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Era Cap Company audience in United States is strongest.

Fig. 05

Top regions by affinity

New Era Cap Company customers by region in United States
#RegionReachAffinity×
01California~600K1.85×
02New York~300K1.69×
03Arizona~90K1.56×
04New Mexico~20K1.55×
05Nevada~40K1.45×
06New Jersey~100K1.42×
07Utah~30K1.36×
08Illinois~100K1.34×
09Colorado~60K1.30×
10Texas~300K1.20×
11Washington~70K1.20×
12Hawaii~10K1.20×
13Michigan~80K1.13×
14Pennsylvania~100K1.11×
15Connecticut~30K1.09×
16Oregon~30K1.04×
17Wyoming~4K1.03×
18Massachusetts~60K1.00×
19Idaho~10K1.00×
20Georgia~80K0.97×
21Maryland~50K0.96×
22Ohio~80K0.95×
23Kansas~20K0.95×
24Nebraska~10K0.95×
25Rhode Island~9K0.95×
26Delaware~7K0.94×
27Montana~7K0.93×
28Florida~200K0.91×
29North Carolina~80K0.89×
30Indiana~50K0.89×
31Wisconsin~40K0.89×
32North Dakota~5K0.89×
33Virginia~60K0.88×
34Iowa~20K0.88×
35Missouri~40K0.87×
36Oklahoma~30K0.85×
37Tennessee~50K0.83×
38Washington, District of Columbia~7K0.83×
39Minnesota~30K0.81×
40South Dakota~5K0.80×
41Kentucky~30K0.79×
42South Carolina~30K0.78×
43Alaska~5K0.78×
44New Hampshire~8K0.74×
45Louisiana~30K0.73×
46Alabama~30K0.72×
47West Virginia~9K0.71×
48Mississippi~20K0.70×
49Arkansas~20K0.68×
50Maine~7K0.66×
Fig. 06

Affinity by region

Affinity by region — New Era Cap Company, United States
0.66×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Era Cap Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Era Cap Company audience
#·InterestCategoryAffinity×
01Santa Cruz skateboardsSports22.65×
02Mitchell & NessFashion & Accessoires18.98×
03Galatasaray S.K.Sports13.91×
04O'Neill (brand)Fashion & Accessoires12.81×
05Snapback (hat)Fashion & Accessoires8.03×
06Celine DionMusic & Radio5.86×
07Baseball capFashion & Accessoires5.29×
08Los Angeles DodgersSports4.98×
09PugPets & Animals4.04×
10Underground hip hopMusic & Radio3.44×
11Golden State WarriorsSports2.98×
12Chicago BullsSports2.88×
13Sneaker collectingFashion & Accessoires2.75×
14Britney SpearsMusic & Radio2.72×
15Los Angeles LakersSports2.44×
16NBA playoffsSports2.36×
17Super BowlSports2.23×
18FIFA World CupSports2.01×
19MLBSports1.96×
20FIFA World Cup 2026Sports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Era Cap Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Era Cap Company audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Sports ActivityPOWER1.06×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Era Cap Company audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
SpiritualityBALANCE0.56×
IndividualismJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New Era Cap Company's target market in United States?

New Era Cap Company's target market in United States covers an estimated 2,883,601 people, concentrated in California and Texas.

02

What is the gender split and age of New Era Cap Company customers?

22.4% of the New Era Cap Company audience are female, 77.6% are male, with an average age of 32.8 years.

03

Which brands do New Era Cap Company fans like most?

New Era Cap Company fans show strongest brand affinity for FIFA World Cup 2026 (1.76×), Los Angeles Dodgers (4.98×), and Mitchell & Ness (18.98×) over the country average.

04

Where do New Era Cap Company fans live in United States?

New Era Cap Company fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New Era Cap Company fans also like?

Beyond New Era Cap Company itself, the audience over-indexes on Los Angeles Dodgers (4.98×), Mitchell & Ness (18.98×), Pug (4.04×), and FIFA World Cup (2.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Era Cap Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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