Rascasse Audience Intelligence

Baseball bat Audience in United States

A data profile of the people who buy, follow and care about Baseball bat in United States — modelled from more than twelve digital signal sources. Baseball bat has an estimated audience of 12,648,456 people in United States.

#1884among Topic in United States#209in Sports

The average Baseball bat fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Major League Baseball All-Star Game, Minor League Baseball, Planet Fitness, with strongest over-indexing on Major League Baseball All-Star Game (9.27× the country average).

Demographically, the Baseball bat audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baseball bat fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Major League Baseball All-Star Game.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball bat profile in United States.

Audience size
12.6M
in United States
Gender
31.9%♀
68.1% male
Age
39.6
average years
Country rank
#2827
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball bat fans

31.9% are female, 68.1% are male, average age 39.6.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Baseball bat audience in United States
MetricValue
Female31.9%
Male68.1%
Average age39.6
Estimated audience size12,648,456
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Baseball bat audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Baseball bat audience comes from United States.

Worldwide audience distribution share by country for Baseball bat
CountryShare
United States46.6%
Japan24.5%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball bat audience in United States is strongest.

Fig. 05

Top regions by affinity

Baseball bat fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.62×
02Iowa~200K1.48×
03Nebraska~90K1.44×
04Kentucky~200K1.39×
05Alabama~200K1.37×
06Louisiana~200K1.33×
07West Virginia~80K1.30×
08Kansas~100K1.27×
09Arkansas~100K1.26×
10Oklahoma~200K1.25×
11Indiana~300K1.24×
12Missouri~200K1.21×
13Ohio~500K1.18×
14South Dakota~30K1.16×
15North Dakota~30K1.16×
16Pennsylvania~500K1.13×
17Wisconsin~200K1.12×
18Texas~1M1.11×
19Minnesota~200K1.10×
20New Mexico~70K1.06×
21Tennessee~300K1.04×
22Illinois~400K1.03×
23Georgia~400K1.03×
24South Carolina~200K1.01×
25Utah~100K0.99×
26Hawaii~50K0.98×
27North Carolina~400K0.96×
28Michigan~300K0.96×
29New Jersey~300K0.94×
30Maine~40K0.92×
31California~1.5M0.90×
32Montana~30K0.88×
33Idaho~60K0.87×
34Arizona~200K0.84×
35Washington~200K0.84×
36Virginia~300K0.82×
37Delaware~30K0.82×
38New Hampshire~40K0.81×
39Connecticut~100K0.80×
40Oregon~100K0.79×
41Vermont~20K0.79×
42New York~500K0.75×
43Massachusetts~200K0.75×
44Maryland~200K0.74×
45Colorado~100K0.72×
46Florida~600K0.70×
47Alaska~20K0.70×
48Rhode Island~30K0.68×
49Nevada~80K0.66×
50Washington, District of Columbia~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Baseball bat, United States
0.56×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball bat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball bat audience
#·InterestCategoryAffinity×
01Baseball gloveSports11.07×
02Major League Baseball All-Star GameSports9.27×
03Minor League BaseballSports7.76×
04Little League World SeriesSports7.70×
05Aaron JudgeSports6.29×
06World SeriesSports4.71×
07Baseball capFashion & Accessoires4.49×
08Seattle MarinersSports4.39×
09Atlanta BravesSports3.87×
10MLB.comSports3.59×
11SoftballSports3.41×
12New York YankeesSports2.92×
13Masters TournamentSports2.86×
14Diaper bagKids & Family2.65×
15Planet FitnessSports2.48×
16PGA TourSports2.45×
17CarpentryHome & Garden2.39×
18Bass guitarMusic & Radio2.18×
19MLBSports1.83×
20GolfSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball bat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball bat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Convenience OrientationPREMIUM1.36×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball bat audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball bat have in United States?

Baseball bat has an estimated audience of 12,648,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baseball bat fans?

31.9% of Baseball bat fans are female, 68.1% are male, with an average age of 39.6 years.

03

Which brands do Baseball bat fans like most?

Baseball bat fans show strongest brand affinity for Major League Baseball All-Star Game (9.27×), Minor League Baseball (7.76×), and Planet Fitness (2.48×) over the country average.

04

Where do Baseball bat fans live in United States?

Baseball bat fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball bat fans also like?

Beyond Baseball bat itself, the audience over-indexes on Minor League Baseball (7.76×), Planet Fitness (2.48×), Seattle Mariners (4.39×), and Aaron Judge (6.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Baseball bat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball bat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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