Baseball bat Audience in United States

Baseball bat has an estimated audience of 12,648,456 people in United States. 31.9% are female, 68.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Major League Baseball All-Star Game, Planet Fitness, Minor League Baseball, Manny Machado.

The average Baseball bat fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Major League Baseball All-Star Game, Planet Fitness, with strongest over-indexing on PSV Eindhoven (50.82× the country average). Demographically, the Baseball bat audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Baseball bat fans

Demographic split for Baseball bat audience in United States
MetricValue
Female31.9%
Male68.1%
Average age39.6
Estimated audience size12,648,456

Audience persona

The typical Baseball bat fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Baseball bat in United States
RegionReachAffinity
California1,244,2660.89×
Texas1,238,4011.14×
Florida655,8750.77×
New York571,2220.81×
Ohio476,8091.22×
Pennsylvania475,7841.12×
Illinois443,3281.05×
Georgia409,3711.05×
North Carolina368,4740.97×
Michigan321,4590.97×
New Jersey309,4600.96×
Indiana284,7781.23×
Tennessee277,5021.09×
Virginia263,2110.85×
Missouri244,1601.2×
Alabama232,7211.32×
Arizona222,6350.86×
Washington216,4250.85×
Louisiana211,1021.29×
Minnesota208,8791.15×
Wisconsin198,6211.04×
South Carolina195,3401.03×
Kentucky193,4551.22×
Massachusetts188,3080.76×
Oklahoma182,8181.3×
Mississippi169,2711.62×
Maryland167,0360.77×
Iowa160,9551.54×
Colorado156,9610.79×
Arkansas134,6621.29×
Kansas131,2041.32×
Oregon114,0120.79×
Utah110,0730.97×
Connecticut102,2980.81×
Nebraska90,9801.43×
Nevada82,1570.67×
West Virginia80,0941.36×
New Mexico67,9251.07×
Idaho54,6560.86×
Hawaii50,5160.93×
Maine40,2780.89×
New Hampshire38,3800.77×
South Dakota31,4161.07×
North Dakota29,5611.14×
Montana27,2820.78×
Delaware26,0690.75×
Rhode Island24,3400.6×
Washington, District of Columbia21,4720.56×
Alaska15,9550.59×
Vermont15,3990.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baseball bat audience
BrandAffinityCategory
PSV Eindhoven50.82×Sports
Major League Baseball All-Star Game8.44×Sports
Planet Fitness3.35×Sports
Minor League Baseball6.53×Sports
Manny Machado16.69×Sports
Aaron Judge6.33×Sports
Diaper bag4.15×Kids & Family
New York Yankees3.7×Sports
Bass guitar2.96×Music & Radio
Baseball glove11.07×Sports
Little League World Series9.09×Sports
Hobby Lobby2.14×Home & Garden
NBA Finals2.76×Sports
Clarinet4.93×Music & Radio
MLB.com3.92×Sports
Carpentry3.02×Home & Garden
Los Angeles Dodgers3.59×Sports
MLB1.92×Sports
Lumber3.44×Home & Garden
Saxophone4.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baseball bat audience
TraitClusterScore
PatriotismCONSERVATISM1.2
IndividualismJOY1.05
Convenience OrientationPREMIUM1.03
Social Media UsageJOY1.01
DIY MentalityTHRILL1
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Baseball bat
CountryShare
United States46.6%
Japan24.5%
India7.9%

See Baseball bat audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Baseball bat have in United States?

Baseball bat has an estimated audience of 12,648,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Baseball bat fans?

31.9% of Baseball bat fans are female, 68.1% are male, with an average age of 39.6 years.

Which brands do Baseball bat fans like most?

Baseball bat fans show strongest brand affinity for PSV Eindhoven (50.82×), Major League Baseball All-Star Game (8.44×), and Planet Fitness (3.35×) over the country average.

Where do Baseball bat fans live in United States?

Baseball bat fans in United States are most concentrated in California (reach 1,244,266), Texas (reach 1,238,401), and Florida (reach 655,875). These three regions account for the largest share of the active audience.

What other brands do Baseball bat fans also like?

Beyond Baseball bat itself, the audience over-indexes on Major League Baseball All-Star Game (8.44×), Planet Fitness (3.35×), Minor League Baseball (6.53×), and Manny Machado (16.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball bat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.