Aaron Judge Audience in United States

Aaron Judge logo

Aaron Judge has an estimated audience of 9,660,806 people in United States. 37.4% are female, 62.6% are male, average age 32.7. Top regions: New York, California, New Jersey. Top brand affinities: Bedok, Derek Jeter, Justin Verlander, Chris Sale, Clayton Kershaw.

The average Aaron Judge fan in United States is 32.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Bedok, Derek Jeter, Justin Verlander, with strongest over-indexing on Bedok (182.34× the country average). Demographically, the Aaron Judge audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Aaron Judge fans

Demographic split for Aaron Judge audience in United States
MetricValue
Female37.4%
Male62.6%
Average age32.7
Estimated audience size9,660,806

Audience persona

The typical Aaron Judge fan in United States is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bedok.

Top regions in United States

Top regions ranked by reach for Aaron Judge in United States
RegionReachAffinity
New York1,781,2923.3×
California1,294,6241.22×
New Jersey776,3323.16×
Florida741,4781.13×
Texas575,5510.69×
Pennsylvania471,5731.45×
Ohio310,0381.04×
Illinois296,7320.92×
North Carolina296,3031.02×
Connecticut272,7412.81×
Massachusetts249,7061.31×
Virginia240,5561.02×
Georgia220,7630.74×
Michigan201,6350.8×
Arizona197,4301×
Maryland192,6351.16×
Tennessee154,2690.8×
Indiana151,4890.86×
Washington144,0210.74×
South Carolina140,8930.97×
Missouri135,2420.87×
Colorado117,3530.77×
Wisconsin106,9520.74×
Kentucky93,9270.78×
Minnesota93,7090.68×
Louisiana92,5430.74×
Nevada89,5670.96×
Alabama85,0660.63×
Oregon76,0620.69×
Kansas68,3040.9×
Oklahoma68,1230.64×
Iowa62,3280.78×
Utah56,6680.66×
Arkansas46,4570.58×
Mississippi45,6240.57×
Rhode Island41,9731.36×
Maine38,7641.12×
New Hampshire38,5791.01×
New Mexico37,9720.78×
Hawaii36,5640.88×
Nebraska34,7630.72×
Idaho32,5830.67×
West Virginia32,3290.72×
Delaware31,9861.2×
Washington, District of Columbia30,5691.05×
Montana21,3050.79×
Vermont21,1241.25×
South Dakota14,8230.66×
North Dakota12,6770.64×
Alaska10,1980.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron Judge audience
BrandAffinityCategory
Bedok182.34×Travel & Leisure
Derek Jeter38.47×Sports
Justin Verlander29.39×Sports
Chris Sale44.45×Sports
Clayton Kershaw17.71×Sports
Bryce Harper17.67×Sports
New York Mets10.27×Sports
Freddie Freeman19.12×Sports
Major League Baseball All-Star Game9.81×Sports
CC Sabathia42.68×Sports
Giancarlo Stanton21.15×Sports
World Series10.97×Sports
Mike Trout17.18×Sports
Alex Rodriguez23.29×Sports
NFL2.73×Sports
Minor League Baseball9.02×Sports
Mariano Rivera34.43×Sports
Los Angeles Dodgers6.65×Sports
St. Louis Cardinals7.37×Sports
USA Baseball10.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron Judge audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
PatriotismCONSERVATISM1.49
Risk AppetiteTHRILL1.47
SustainabilityBALANCE1.32
Early Adopter MentalityPOWER1.28
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Aaron Judge
CountryShare
United States74.7%
Canada6.8%
Dominican Republic2.8%

See Aaron Judge audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Aaron Judge have in United States?

Aaron Judge has an estimated audience of 9,660,806 people in United States, concentrated in New York and California.

What is the gender split and age of Aaron Judge fans?

37.4% of Aaron Judge fans are female, 62.6% are male, with an average age of 32.7 years.

Which brands do Aaron Judge fans like most?

Aaron Judge fans show strongest brand affinity for Bedok (182.34×), Derek Jeter (38.47×), and Justin Verlander (29.39×) over the country average.

Where do Aaron Judge fans live in United States?

Aaron Judge fans in United States are most concentrated in New York (reach 1,781,292), California (reach 1,294,624), and New Jersey (reach 776,332). These three regions account for the largest share of the active audience.

What other brands do Aaron Judge fans also like?

Beyond Aaron Judge itself, the audience over-indexes on Derek Jeter (38.47×), Justin Verlander (29.39×), Chris Sale (44.45×), and Clayton Kershaw (17.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Judge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.