Bedok Audience in United States
Bedok has an estimated audience of 460,171 people in United States. 54.2% are female, 45.8% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Goop, Wok, Grinch, Google Home.
The average Bedok fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Goop, Wok, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Bedok audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bedok fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.6 |
| Estimated audience size | 460,171 |
Audience persona
The typical Bedok fan in United States is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,566 | 0.66× |
| New York | 14,503 | 0.56× |
| Texas | 13,335 | 0.34× |
| Florida | 7,823 | 0.25× |
| Louisiana | 6,100 | 1.03× |
| Mississippi | 6,099 | 1.61× |
| Georgia | 5,721 | 0.4× |
| Massachusetts | 5,658 | 0.62× |
| Pennsylvania | 5,453 | 0.35× |
| Arkansas | 5,418 | 1.43× |
| Oklahoma | 5,299 | 1.04× |
| Kentucky | 5,215 | 0.9× |
| Alabama | 5,048 | 0.79× |
| Tennessee | 4,809 | 0.52× |
| Illinois | 4,795 | 0.31× |
| South Carolina | 4,774 | 0.69× |
| Ohio | 4,667 | 0.33× |
| Indiana | 4,652 | 0.55× |
| Kansas | 4,651 | 1.28× |
| Idaho | 4,649 | 2.01× |
| Washington | 4,603 | 0.5× |
| New Jersey | 4,548 | 0.39× |
| Missouri | 4,505 | 0.61× |
| Arizona | 4,450 | 0.47× |
| Hawaii | 4,442 | 2.25× |
| Iowa | 4,415 | 1.16× |
| North Carolina | 4,325 | 0.31× |
| Oregon | 4,308 | 0.82× |
| Michigan | 4,288 | 0.36× |
| Wisconsin | 4,266 | 0.62× |
| Virginia | 4,255 | 0.38× |
| New Hampshire | 4,149 | 2.29× |
| Nebraska | 4,062 | 1.76× |
| Connecticut | 4,056 | 0.88× |
| New Mexico | 4,041 | 1.75× |
| Nevada | 4,028 | 0.91× |
| Rhode Island | 4,006 | 2.73× |
| Maine | 4,004 | 2.43× |
| Utah | 3,953 | 0.96× |
| Maryland | 3,908 | 0.49× |
| Minnesota | 3,811 | 0.58× |
| Colorado | 3,672 | 0.51× |
| Delaware | 3,587 | 2.83× |
| Washington, District of Columbia | 3,238 | 2.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 20× | Home & Garden |
| Goop | 11.13× | Internet & Social Media |
| Wok | 10.41× | Food & Beverages |
| Grinch | 4.88× | Movies & TV |
| Google Home | 7.77× | Technology & Electronics |
| Governor of Michigan | 8.85× | Politics & Society |
| Natural rubber | 2.4× | Cars & Mobility |
| Cam Ward | 4.41× | Sports |
| Vocal harmony | 5.13× | Music & Radio |
| Nationality | 2.3× | Politics & Society |
| Hibachi | 8.14× | Food & Beverages |
| Minnesota | 1.75× | Travel & Leisure |
| headspace | 9.21× | Health |
| Litter box | 1.97× | Pets & Animals |
| Grace Slick | 8.18× | Music & Radio |
| Home staging | 4.84× | Home & Garden |
| El Paso County, Colorado | 11.7× | Travel & Leisure |
| Elsword | 13.94× | Games |
| EShakti | 8.97× | Shopping |
| JDSU | 2.37× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.86 |
| Travelling | THRILL | 1.75 |
| Spirituality | BALANCE | 1.69 |
| Quality Awareness | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Singapore | 41.5% |
| Malaysia | 11.6% |
| Philippines | 6.8% |
See Bedok audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Bedok have in United States?
Bedok has an estimated audience of 460,171 people in United States, concentrated in California and New York.
What is the gender split and age of Bedok fans?
54.2% of Bedok fans are female, 45.8% are male, with an average age of 40.6 years.
Which brands do Bedok fans like most?
Bedok fans show strongest brand affinity for Stamp collecting (20×), Goop (11.13×), and Wok (10.41×) over the country average.
Where do Bedok fans live in United States?
Bedok fans in United States are most concentrated in California (reach 33,566), New York (reach 14,503), and Texas (reach 13,335). These three regions account for the largest share of the active audience.
What other brands do Bedok fans also like?
Beyond Bedok itself, the audience over-indexes on Goop (11.13×), Wok (10.41×), Grinch (4.88×), and Google Home (7.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bedok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.