Rascasse Audience Intelligence

Bedok Audience in United States

A data profile of the people who buy, follow and care about Bedok in United States — modelled from more than twelve digital signal sources. Bedok has an estimated audience of 460,171 people in United States.

#489among City in United States#4119among POI in United States#3114in Travel & Leisure

The average Bedok fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Judge, Singapore Airlines, Jackson Hewitt, with strongest over-indexing on Aaron Judge (182.34× the country average).

Demographically, the Bedok audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bedok fan in United States is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Aaron Judge.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedok profile in United States.

Audience size
460K
in United States
Gender
54.2%♀
45.8% male
Age
40.6
average years
Country rank
#38445
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedok fans

54.2% are female, 45.8% are male, average age 40.6.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Bedok audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.6
Estimated audience size460,171
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Bedok audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3917%
40-4917%
50+28%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Bedok audience comes from United States.

Worldwide audience distribution share by country for Bedok
CountryShare
Singapore41.5%
Malaysia11.6%
Philippines6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedok audience in United States is strongest.

Fig. 05

Top regions by affinity

Bedok fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~2K1.30×
02Washington, District of Columbia~2K1.27×
03Hawaii~2K1.24×
04Wyoming<1K1.21×
05Rhode Island~2K1.20×
06Maine~2K1.16×
07New Hampshire~2K1.14×
08Nebraska~3K1.11×
09Idaho~3K1.11×
10Kansas~4K1.08×
11Mississippi~4K1.07×
12New Mexico~2K1.07×
13Arkansas~4K1.06×
14Iowa~4K1.05×
15South Dakota~1K1.05×
16West Virginia~2K1.04×
17Alaska~1K1.02×
18Oklahoma~5K1.01×
19Montana~1K1.01×
20North Dakota<1K1.01×
21Louisiana~6K1.00×
22Utah~4K1.00×
23Nevada~4K0.99×
24Connecticut~5K0.98×
25Kentucky~6K0.97×
26Alabama~6K0.96×
27Oregon~5K0.96×
28South Carolina~7K0.95×
29Missouri~7K0.93×
30Wisconsin~6K0.93×
31Indiana~8K0.92×
32Minnesota~6K0.92×
33Tennessee~8K0.91×
34Maryland~7K0.91×
35Colorado~7K0.91×
36Massachusetts~8K0.90×
37Arizona~8K0.89×
38Washington~8K0.89×
39Michigan~10K0.88×
40North Carolina~10K0.87×
41New Jersey~10K0.87×
42Virginia~10K0.87×
43Ohio~10K0.86×
44Georgia~10K0.86×
45Pennsylvania~10K0.85×
46Illinois~10K0.84×
47California~40K0.80×
48Florida~20K0.78×
49New York~20K0.78×
50Texas~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Bedok, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedok audience
#·InterestCategoryAffinity×
01Aaron JudgeSports182.34×
02Singapore AirlinesTravel & Leisure52.78×
03Jackson HewittBusiness & Career47.46×
04Youth Olympic GamesSports33.22×
05Malaysian cuisineFood & Beverages31.58×
06Club LeónSports26.12×
07Vietnam AirlinesTravel & Leisure22.23×
08United States national football teamSports20.00×
09BiomassHome & Garden20.00×
10Manny MachadoSports19.38×
11BangkokTravel & Leisure17.42×
12SingaporeTravel & Leisure13.54×
13Group buyingShopping9.41×
14HinduismPolitics & Society8.66×
15BuddhismHealth7.87×
16QuizGames5.15×
17InnovationBusiness & Career4.43×
18American ExpressBusiness & Career3.86×
19RadioTechnology & Electronics3.15×
20Planet FitnessSports2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedok audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.00×
PatriotismCONSERVATISM1.93×
IndulgenceJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedok audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
DIY MentalityTHRILL0.77×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedok have in United States?

Bedok has an estimated audience of 460,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bedok fans?

54.2% of Bedok fans are female, 45.8% are male, with an average age of 40.6 years.

03

Which brands do Bedok fans like most?

Bedok fans show strongest brand affinity for Aaron Judge (182.34×), Singapore Airlines (52.78×), and Jackson Hewitt (47.46×) over the country average.

04

Where do Bedok fans live in United States?

Bedok fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bedok fans also like?

Beyond Bedok itself, the audience over-indexes on Singapore Airlines (52.78×), Jackson Hewitt (47.46×), Bangkok (17.42×), and United States national football team (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Bedok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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