Rascasse Audience Intelligence

Youth Olympic Games Audience in United States

A data profile of the people who buy, follow and care about Youth Olympic Games in United States — modelled from more than twelve digital signal sources. Youth Olympic Games has an estimated audience of 924,070 people in United States.

#282among Event in United States#2317in Sports

The average Youth Olympic Games fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music of Nigeria, Chinese language, Tamil language, with strongest over-indexing on Music of Nigeria (11.02× the country average).

Demographically, the Youth Olympic Games audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Youth Olympic Games fan in United States is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Music of Nigeria.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youth Olympic Games profile in United States.

Audience size
924K
in United States
Gender
42.2%♀
57.8% male
Age
34.2
average years
Country rank
#24968
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youth Olympic Games fans

42.2% are female, 57.8% are male, average age 34.2.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Youth Olympic Games audience in United States
MetricValue
Female42.2%
Male57.8%
Average age34.2
Estimated audience size924,070
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Youth Olympic Games audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Youth Olympic Games audience comes from United States.

Worldwide audience distribution share by country for Youth Olympic Games
CountryShare
United States33.1%
India20.4%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youth Olympic Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Youth Olympic Games fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K1.29×
02Washington, District of Columbia~4K1.28×
03Massachusetts~20K1.26×
04New York~60K1.20×
05Hawaii~5K1.20×
06Washington~20K1.18×
07Colorado~20K1.18×
08Connecticut~10K1.14×
09California~100K1.12×
10New Jersey~30K1.11×
11Oregon~10K1.11×
12Alaska~2K1.10×
13Vermont~2K1.09×
14Virginia~20K1.06×
15Minnesota~10K1.06×
16New Hampshire~4K1.06×
17Arizona~20K1.04×
18Florida~60K1.02×
19Pennsylvania~30K1.02×
20Maine~3K1.02×
21Rhode Island~3K1.02×
22Illinois~30K1.00×
23North Carolina~30K1.00×
24Wisconsin~10K0.99×
25Georgia~30K0.97×
26Utah~8K0.97×
27Idaho~4K0.97×
28North Dakota~2K0.97×
29Montana~2K0.96×
30South Dakota~2K0.96×
31Michigan~20K0.95×
32Delaware~2K0.95×
33Tennessee~20K0.93×
34Indiana~20K0.93×
35New Mexico~4K0.93×
36Alabama~10K0.92×
37Louisiana~10K0.92×
38Kansas~7K0.92×
39West Virginia~4K0.92×
40Texas~70K0.91×
41Ohio~30K0.91×
42Missouri~10K0.91×
43Kentucky~10K0.91×
44Mississippi~7K0.91×
45Nevada~8K0.90×
46Iowa~7K0.90×
47Nebraska~4K0.90×
48Arkansas~7K0.88×
49South Carolina~10K0.87×
50Oklahoma~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Youth Olympic Games, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youth Olympic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youth Olympic Games audience
#·InterestCategoryAffinity×
01BedokTravel & Leisure33.22×
02Peninsular MalaysiaTravel & Leisure30.18×
03International Yoga DayHealth17.82×
04Sahaja YogaSports15.33×
05Yoga Sutras of PatanjaliPolitics & Society11.67×
06Tamil languagePolitics & Society11.41×
07Music of NigeriaMusic & Radio11.02×
08Malay languagePolitics & Society9.60×
09Political dramaMovies & TV8.80×
10Chinese languagePolitics & Society8.67×
11Subway SurfersGames7.03×
12SingaporeTravel & Leisure5.53×
13Toys (film)Movies & TV4.98×
14South AsiaTravel & Leisure4.24×
15ChinaTravel & Leisure4.11×
16Zoom (TV channel)Technology & Electronics3.93×
17Gavin NewsomPolitics & Society2.16×
18verizonTechnology & Electronics1.99×
19MSNNews1.66×
20Family (biology)Kids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youth Olympic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youth Olympic Games audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.64×
MindfulnessBALANCE1.38×
TravellingTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youth Olympic Games audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
DIY MentalityTHRILL1.10×
Family OrientationCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youth Olympic Games have in United States?

Youth Olympic Games has an estimated audience of 924,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Youth Olympic Games fans?

42.2% of Youth Olympic Games fans are female, 57.8% are male, with an average age of 34.2 years.

03

Which brands do Youth Olympic Games fans like most?

Youth Olympic Games fans show strongest brand affinity for Music of Nigeria (11.02×), Chinese language (8.67×), and Tamil language (11.41×) over the country average.

04

Where do Youth Olympic Games fans live in United States?

Youth Olympic Games fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Youth Olympic Games fans also like?

Beyond Youth Olympic Games itself, the audience over-indexes on Chinese language (8.67×), Tamil language (11.41×), Peninsular Malaysia (30.18×), and Bedok (33.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Youth Olympic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Youth Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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