Youth Olympic Games Audience in United States

Youth Olympic Games logo

Youth Olympic Games has an estimated audience of 924,194 people in United States. 42.2% are female, 57.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Music of Nigeria, Chinese language, Tamil language, Peninsular Malaysia, Bedok.

The average Youth Olympic Games fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music of Nigeria, Chinese language, Tamil language, with strongest over-indexing on Music of Nigeria (11.02× the country average). Demographically, the Youth Olympic Games audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Youth Olympic Games fans

Demographic split for Youth Olympic Games audience in United States
MetricValue
Female42.2%
Male57.8%
Average age34.2
Estimated audience size924,194

Audience persona

The typical Youth Olympic Games fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Music of Nigeria.

Top regions in United States

Top regions ranked by reach for Youth Olympic Games in United States
RegionReachAffinity
California119,7171.18×
Texas73,3900.92×
Florida64,7401.03×
New York63,8151.24×
Pennsylvania33,2041.07×
Illinois33,0371.07×
Georgia28,7121.01×
New Jersey28,4401.21×
North Carolina27,6420.99×
Massachusetts25,7611.41×
Virginia25,6361.14×
Ohio25,2850.89×
Michigan22,7010.94×
Maryland21,9711.38×
Washington21,7131.17×
Arizona19,3791.03×
Colorado18,8331.29×
Tennessee17,8050.96×
Indiana15,3100.91×
Minnesota13,5891.03×
Wisconsin12,9860.93×
Oregon12,9791.23×
Missouri12,9740.87×
Alabama11,6290.9×
Connecticut11,0141.19×
South Carolina10,6070.76×
Louisiana9,9650.84×
Kentucky9,8690.85×
Utah7,5890.92×
Nevada7,4020.83×
Oklahoma7,2660.71×
Iowa5,8120.76×
Arkansas5,7960.76×
Kansas5,7400.79×
Hawaii5,6041.41×
Mississippi4,8510.64×
Washington, District of Columbia4,4051.59×
Idaho4,2080.91×
New Mexico3,8790.84×
New Hampshire3,7551.03×
Maine3,5141.06×
Nebraska3,1200.67×
Rhode Island3,0761.05×
West Virginia3,0380.71×
Alaska2,7561.39×
Montana2,1620.84×
Vermont2,1611.33×
Delaware2,0660.81×
North Dakota1,5010.79×
Wyoming1,4521.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Youth Olympic Games audience
BrandAffinityCategory
Music of Nigeria11.02×Music & Radio
Chinese language8.67×Politics & Society
Tamil language11.41×Politics & Society
Peninsular Malaysia30.18×Travel & Leisure
Bedok33.22×Travel & Leisure
China4.11×Travel & Leisure
Zoom (TV channel)3.93×Technology & Electronics
Malay language9.6×Politics & Society
Yahoo!奇摩名人娛樂2.07×Internet & Social Media
Political drama8.8×Movies & TV
South Asia4.24×Travel & Leisure
Singapore5.53×Travel & Leisure
MSN1.66×News
verizon1.99×Technology & Electronics
Subway Surfers7.03×Games
Yoga Sutras of Patanjali11.67×Politics & Society
International Yoga Day17.82×Health
Sahaja Yoga15.33×Sports
Family (biology)1.66×Kids & Family
Toys (film)4.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Youth Olympic Games audience
TraitClusterScore
Risk AppetiteTHRILL2.03
TravellingTHRILL1.89
Quality AwarenessPREMIUM1.85
TraditionCONSERVATISM1.61
IndulgenceJOY1.46
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Youth Olympic Games
CountryShare
United States37.9%
India23.4%
France4.2%

See Youth Olympic Games audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Youth Olympic Games have in United States?

Youth Olympic Games has an estimated audience of 924,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Youth Olympic Games fans?

42.2% of Youth Olympic Games fans are female, 57.8% are male, with an average age of 34.2 years.

Which brands do Youth Olympic Games fans like most?

Youth Olympic Games fans show strongest brand affinity for Music of Nigeria (11.02×), Chinese language (8.67×), and Tamil language (11.41×) over the country average.

Where do Youth Olympic Games fans live in United States?

Youth Olympic Games fans in United States are most concentrated in California (reach 119,717), Texas (reach 73,390), and Florida (reach 64,740). These three regions account for the largest share of the active audience.

What other brands do Youth Olympic Games fans also like?

Beyond Youth Olympic Games itself, the audience over-indexes on Chinese language (8.67×), Tamil language (11.41×), Peninsular Malaysia (30.18×), and Bedok (33.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Youth Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.