International Yoga Day Audience in United States

International Yoga Day logo

International Yoga Day has an estimated audience of 410,080 people in United States. 68.6% are female, 31.4% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, Electrolyte, UK garage, Israel, Natural rubber.

The average International Yoga Day fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Electrolyte, UK garage, with strongest over-indexing on Product design (4.39× the country average). Demographically, the International Yoga Day audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Event

Demographics of International Yoga Day fans

Demographic split for International Yoga Day audience in United States
MetricValue
Female68.6%
Male31.4%
Average age42.5
Estimated audience size410,080

Audience persona

The typical International Yoga Day fan in United States is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for International Yoga Day in United States
RegionReachAffinity
California59,8491.33×
Texas34,1620.97×
Florida31,4811.13×
New York27,6631.21×
New Jersey19,2721.85×
Illinois13,6261×
Georgia11,6750.92×
North Carolina11,5010.93×
Pennsylvania10,1950.74×
Ohio9,5750.76×
Virginia9,3000.93×
Massachusetts8,9331.11×
Washington8,6431.05×
Michigan8,5520.8×
Arizona7,6800.92×
Maryland6,2500.89×
Colorado6,0260.93×
Tennessee5,3940.66×
Missouri5,0530.76×
Indiana4,9280.66×
Connecticut4,5501.11×
South Carolina4,4630.72×
Minnesota4,4330.75×
Wisconsin4,1650.68×
Oregon3,8820.83×
Nevada3,6820.93×
Alabama3,6600.64×
Louisiana2,8160.53×
Oklahoma2,7520.6×
Utah2,7100.74×
Kentucky2,7080.53×
Kansas2,7050.84×
Hawaii2,6761.52×
Iowa2,5680.76×
Arkansas2,4760.73×
Mississippi2,2800.67×
Idaho1,9320.94×
West Virginia1,8830.99×
New Hampshire1,7241.07×
Nebraska1,6880.82×
New Mexico1,6790.82×
Washington, District of Columbia1,6681.35×
Maine1,5971.09×
Vermont1,5432.14×
Rhode Island1,5431.18×
Montana1,4561.28×
South Dakota1,3861.46×
North Dakota1,3641.62×
Delaware1,3411.19×
Wyoming1,1841.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Yoga Day audience
BrandAffinityCategory
Product design4.39×Business & Career
Electrolyte10.26×Health
UK garage8.74×Music & Radio
Israel3.27×Travel & Leisure
Natural rubber2.39×Cars & Mobility
Hibachi8.85×Food & Beverages
Stamp collecting4.98×Home & Garden
Home equity2.01×Home & Garden
Jeep Grand Cherokee (WJ)6.2×Cars & Mobility
Staycation3.25×Home & Garden
Voter registration4.64×Politics & Society
edureka34.51×Business & Career
Edgars7.37×Shopping
Edgewater, New Jersey10.4×Travel & Leisure
Embroidery Library13.25×Home & Garden
Isometric exercise6.97×Sports
9NEWS (KUSA)3.62×Movies & TV
Kingdom of Judah5.33×Politics & Society
Jeep Wagoneer3.94×Cars & Mobility
Kansas1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Yoga Day audience
TraitClusterScore
MindfulnessBALANCE8.77
Sports ActivityPOWER5.59
Community OrientationOPEN3.51
LGBTQ+ IdentityOPEN3.38
Pet OwnershipJOY2.79
SpiritualityBALANCE2.12

Worldwide distribution

Worldwide audience distribution share by country for International Yoga Day
CountryShare
United States38.6%
India31.3%
United Kingdom9.2%

See International Yoga Day audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does International Yoga Day have in United States?

International Yoga Day has an estimated audience of 410,080 people in United States, concentrated in California and Texas.

What is the gender split and age of International Yoga Day fans?

68.6% of International Yoga Day fans are female, 31.4% are male, with an average age of 42.5 years.

Which brands do International Yoga Day fans like most?

International Yoga Day fans show strongest brand affinity for Product design (4.39×), Electrolyte (10.26×), and UK garage (8.74×) over the country average.

Where do International Yoga Day fans live in United States?

International Yoga Day fans in United States are most concentrated in California (reach 59,849), Texas (reach 34,162), and Florida (reach 31,481). These three regions account for the largest share of the active audience.

What other brands do International Yoga Day fans also like?

Beyond International Yoga Day itself, the audience over-indexes on Electrolyte (10.26×), UK garage (8.74×), Israel (3.27×), and Natural rubber (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Yoga Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.