Rascasse Audience Intelligence

International Yoga Day Audience in United States

A data profile of the people who buy, follow and care about International Yoga Day in United States — modelled from more than twelve digital signal sources. International Yoga Day has an estimated audience of 409,960 people in United States.

#510among Event in United States#1051in Health

The average International Yoga Day fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bikram Yoga, Yin yoga, Hatha yoga, with strongest over-indexing on Bikram Yoga (33.97× the country average).

Demographically, the International Yoga Day audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Yoga Day fan in United States is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Bikram Yoga.

Category: Health · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Yoga Day profile in United States.

Audience size
410K
in United States
Gender
68.6%♀
31.4% male
Age
42.5
average years
Country rank
#41050
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Yoga Day fans

68.6% are female, 31.4% are male, average age 42.5.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for International Yoga Day audience in United States
MetricValue
Female68.6%
Male31.4%
Average age42.5
Estimated audience size409,960
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the International Yoga Day audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

31.4%

of the worldwide International Yoga Day audience comes from United States.

Worldwide audience distribution share by country for International Yoga Day
CountryShare
United States31.4%
India24.1%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Yoga Day audience in United States is strongest.

Fig. 05

Top regions by affinity

International Yoga Day fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.55×
02Vermont<1K1.23×
03Hawaii~2K1.21×
04California~50K1.20×
05Washington, District of Columbia~1K1.15×
06Montana~1K1.11×
07North Dakota<1K1.11×
08New York~20K1.07×
09Delaware~1K1.07×
10South Dakota~1K1.07×
11Florida~30K1.06×
12Massachusetts~9K1.06×
13Connecticut~4K1.05×
14Maine~2K1.04×
15Rhode Island~1K1.04×
16Washington~8K1.03×
17Alaska<1K1.03×
18New Hampshire~2K1.02×
19West Virginia~2K1.01×
20Idaho~2K1.00×
21Nebraska~2K0.98×
22New Mexico~2K0.97×
23Nevada~4K0.96×
24Mississippi~3K0.96×
25Kansas~3K0.96×
26Illinois~10K0.95×
27Virginia~10K0.95×
28Colorado~6K0.94×
29Utah~3K0.94×
30Arkansas~3K0.94×
31Iowa~3K0.93×
32Arizona~8K0.92×
33Maryland~6K0.92×
34Georgia~10K0.91×
35Oregon~4K0.91×
36North Carolina~10K0.90×
37South Carolina~6K0.90×
38Louisiana~5K0.90×
39Oklahoma~4K0.90×
40Texas~30K0.89×
41Minnesota~5K0.89×
42Missouri~6K0.88×
43Kentucky~5K0.88×
44Wisconsin~5K0.87×
45Alabama~5K0.87×
46Michigan~9K0.85×
47Tennessee~7K0.85×
48Indiana~6K0.84×
49Pennsylvania~10K0.82×
50Ohio~10K0.82×
Fig. 06

Affinity by region

Affinity by region — International Yoga Day, United States
0.82×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Yoga Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Yoga Day audience
#·InterestCategoryAffinity×
01Yoga matSports46.37×
02Bikram YogaHealth33.97×
03Subway SurfersGames29.26×
04Drone racingSports23.16×
05SpiritismHealth21.90×
06Yin yogaSports21.54×
07Wound healingHealth19.49×
08Hatha yogaHealth19.10×
09International educationBusiness & Career16.82×
10BodrumTravel & Leisure16.69×
11Kundalini yogaHealth16.67×
12CorePower YogaSports16.21×
13Forex Online TradingBusiness & Career14.65×
14Hot yogaSports13.23×
15HinduismPolitics & Society11.98×
16Arabic coffeeFood & Beverages10.67×
17BuddhismHealth9.11×
18PandoraFashion & Accessoires5.56×
19Natural foodsFood & Beverages4.52×
20Trader Joe'sShopping2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Yoga Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Yoga Day audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE9.31×
Sports ActivityPOWER5.55×
Community OrientationOPEN3.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Yoga Day audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Yoga Day have in United States?

International Yoga Day has an estimated audience of 409,960 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International Yoga Day fans?

68.6% of International Yoga Day fans are female, 31.4% are male, with an average age of 42.5 years.

03

Which brands do International Yoga Day fans like most?

International Yoga Day fans show strongest brand affinity for Bikram Yoga (33.97×), Yin yoga (21.54×), and Hatha yoga (19.1×) over the country average.

04

Where do International Yoga Day fans live in United States?

International Yoga Day fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do International Yoga Day fans also like?

Beyond International Yoga Day itself, the audience over-indexes on Yin yoga (21.54×), Hatha yoga (19.1×), Yoga mat (46.37×), and Subway Surfers (29.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See International Yoga Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Yoga Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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