Rascasse Audience Intelligence

CorePower Yoga Target Market in United States

CorePower Yoga has an estimated audience of 1M people in United States.

#2639among brands in United States#2214in Sports

The average CorePower Yoga fan in United States is 32.3 years old, balanced, and lives primarily in California.

Most fans live in California, Illinois, Colorado.

Top affinities include Philippe Etchebest, Yoga Studio, Tricycle Theatre, with strongest over-indexing on Philippe Etchebest (1173.21× the country average).

Demographically, the CorePower Yoga audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Sports Activity, Mindfulness.

The typical CorePower Yoga fan in United States is balanced, around 32.3 years old, with strong Sports Activity tendencies and a notable affinity for Philippe Etchebest.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
49.5%♀
50.5% male
Age
32.3
average years
Country rank
#24006
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of CorePower Yoga

49.5% are female, 50.5% are male, average age 32.3.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for CorePower Yoga audience in United States
MetricValue
Female49.5%
Male50.5%
Average age32.3
Estimated audience size1M
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the CorePower Yoga audience in United States
Age bracketShare%
16-2437%
25-3425%
35-4418%
45-5415%
55+5%
Fig. 04

Worldwide distribution

89.9%

of the worldwide CorePower Yoga audience comes from United States.

Worldwide audience distribution share by country for CorePower Yoga
CountryShare
United States89.9%
United Kingdom2.7%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CorePower Yoga customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K7.06×
02Hawaii~20K5.53×
03Colorado~100K5.50×
04California~400K3.36×
05Illinois~100K3.16×
06Minnesota~50K3.13×
07Massachusetts~60K2.98×
08Utah~20K1.94×
09Maryland~30K1.73×
10Virginia~40K1.48×
11New York~80K1.35×
12Washington~30K1.18×
13Arizona~30K1.15×
14Oregon~10K1.12×
15North Carolina~30K0.97×
16Georgia~20K0.71×
17Texas~40K0.62×
18Alaska~1K0.62×
19North Dakota~1K0.57×
20South Dakota~1K0.54×
21Pennsylvania~20K0.52×
22South Carolina~9K0.52×
23Vermont~1K0.51×
24Delaware~1K0.49×
25West Virginia~3K0.48×
26Rhode Island~2K0.48×
27Montana~2K0.45×
28New Hampshire~2K0.43×
29Maine~2K0.42×
30Tennessee~9K0.41×
31Connecticut~5K0.41×
32Mississippi~4K0.41×
33Idaho~2K0.37×
34New Jersey~10K0.36×
35Kansas~3K0.36×
36New Mexico~2K0.36×
37Arkansas~3K0.35×
38Nebraska~2K0.35×
39Nevada~3K0.32×
40Missouri~6K0.30×
41Iowa~3K0.30×
42Wisconsin~5K0.29×
43Ohio~10K0.28×
44Oklahoma~3K0.28×
45Louisiana~4K0.27×
46Florida~20K0.26×
47Kentucky~4K0.26×
48Alabama~4K0.25×
49Indiana~5K0.23×
50Michigan~6K0.20×
Fig. 06

Affinity by region

Affinity by region — CorePower Yoga, United States
0.20×1.00×7.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CorePower Yoga audience vs. the country average
#·InterestCategoryAffinity×
01Philippe EtchebestFood & Beverages1173.21×
02Yoga StudioSports888.97×
03Tricycle TheatreArts & Culture325.24×
04The Bar MethodSports138.39×
05Sahaja YogaSports82.46×
06High Fidelity (film)Movies & TV69.48×
07The FostersMovies & TV56.62×
08barre3Health51.79×
09pure barreSports41.50×
10Yoga matSports29.94×
11Yandy.comFashion & Accessoires29.77×
12Donnie Brasco (film)Movies & TV20.00×
13Cast (band)Music & Radio19.47×
14HelloFreshShopping19.31×
15Invincible (2006 film)Movies & TV19.23×
16Hip2SaveShopping19.17×
17Bruce CampbellMovies & TV14.73×
18Iyengar YogaSports11.30×
19Karma yogaHealth11.10×
20Yin yogaSports9.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CorePower Yoga audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CorePower Yoga audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.99×
MindfulnessBALANCE2.54×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CorePower Yoga audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Need for SecurityCONSERVATISM0.55×
TraditionCONSERVATISM0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CorePower Yoga over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/corepower-yoga-31830” · Methodology