Subway Surfers Audience in United States

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Subway Surfers has an estimated audience of 3,102,724 people in United States. 39.5% are female, 60.5% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Beyond Yoga, Barbour, Surfline, Music of Nigeria, Burton Snowboards.

The average Subway Surfers fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beyond Yoga, Barbour, Surfline, with strongest over-indexing on Beyond Yoga (70.92× the country average). Demographically, the Subway Surfers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Subway Surfers fans

Demographic split for Subway Surfers audience in United States
MetricValue
Female39.5%
Male60.5%
Average age30.5
Estimated audience size3,102,724

Audience persona

The typical Subway Surfers fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beyond Yoga.

Top regions in United States

Top regions ranked by reach for Subway Surfers in United States
RegionReachAffinity
California336,2230.99×
Texas302,9281.14×
New York204,7341.18×
Florida164,1380.78×
Illinois157,9381.53×
Georgia133,1911.39×
North Carolina125,2591.34×
Pennsylvania113,0561.08×
Ohio110,8271.16×
New Jersey97,1361.23×
Michigan83,8261.03×
Virginia82,6311.09×
Kentucky72,0751.85×
Alabama68,8331.59×
Indiana62,8981.11×
Massachusetts60,2050.98×
Washington58,2320.94×
Tennessee57,7670.93×
Arizona53,4580.84×
Louisiana51,8291.3×
Missouri50,8601.02×
Oklahoma48,6471.41×
Maryland47,5730.89×
South Carolina42,2530.91×
Wisconsin40,4100.87×
Minnesota38,0400.86×
Colorado35,4920.73×
Arkansas34,8161.36×
Nevada34,3461.14×
Mississippi33,5581.31×
Oregon30,7560.86×
Utah29,0211.04×
Iowa28,6081.12×
Connecticut27,5630.89×
Kansas24,2650.99×
Idaho13,4890.87×
Nebraska13,0990.84×
New Mexico11,9110.77×
Hawaii11,4850.86×
West Virginia10,6480.74×
New Hampshire8,4540.69×
Maine8,1030.73×
Rhode Island7,8920.8×
North Dakota7,7361.21×
Delaware6,4270.75×
South Dakota6,3480.89×
Montana5,8510.68×
Washington, District of Columbia5,0830.55×
Vermont3,9390.72×
Alaska3,5770.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subway Surfers audience
BrandAffinityCategory
Beyond Yoga70.92×Sports
Barbour36.08×Fashion & Accessoires
Surfline27.54×Sports
Music of Nigeria16.4×Music & Radio
Burton Snowboards24.25×Sports
Wakesurfing10.66×Sports
Boston Marathon13.27×Sports
Surf (detergent)16.21×Home & Garden
Stab Magazine51.09×Sports
Louisiana Creole cuisine14.2×Food & Beverages
Gabriel Medina40.9×Sports
Toys (film)9.74×Movies & TV
Kelly Slater25.73×Sports
Ryan Sheckler28.8×Sports
John John Florence42.65×Sports
CorePower Yoga16.57×Sports
International Yoga Day29.26×Health
Fishing reel3.62×Sports
Outdoor recreation1.52×Sports
Temple Run23.42×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subway Surfers audience
TraitClusterScore
Early Adopter MentalityPOWER1.41
ExtroversionTHRILL1.17
PatriotismCONSERVATISM1.16
Urban LifestyleOPEN1.13
IndividualismJOY1.1
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Subway Surfers
CountryShare
United States12.5%
Italy10.8%
Brazil7.0%

See Subway Surfers audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Subway Surfers have in United States?

Subway Surfers has an estimated audience of 3,102,724 people in United States, concentrated in California and Texas.

What is the gender split and age of Subway Surfers fans?

39.5% of Subway Surfers fans are female, 60.5% are male, with an average age of 30.5 years.

Which brands do Subway Surfers fans like most?

Subway Surfers fans show strongest brand affinity for Beyond Yoga (70.92×), Barbour (36.08×), and Surfline (27.54×) over the country average.

Where do Subway Surfers fans live in United States?

Subway Surfers fans in United States are most concentrated in California (reach 336,223), Texas (reach 302,928), and New York (reach 204,734). These three regions account for the largest share of the active audience.

What other brands do Subway Surfers fans also like?

Beyond Subway Surfers itself, the audience over-indexes on Barbour (36.08×), Surfline (27.54×), Music of Nigeria (16.4×), and Burton Snowboards (24.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subway Surfers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.