Rascasse Audience Intelligence

Subway Surfers Audience in United States

A data profile of the people who buy, follow and care about Subway Surfers in United States — modelled from more than twelve digital signal sources. Subway Surfers has an estimated audience of 3,064,575 people in United States.

#56among Video game in United States#82among Video / Board Game in United States#201in Games

The average Subway Surfers fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beyond Yoga, Barbour, Surfline, with strongest over-indexing on Beyond Yoga (70.92× the country average).

Demographically, the Subway Surfers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subway Surfers fan in United States is more male, around 30.5 years old, with strong Sports Activity tendencies and a notable affinity for Beyond Yoga.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subway Surfers profile in United States.

Audience size
3.1M
in United States
Gender
39.5%♀
60.5% male
Age
30.5
average years
Country rank
#10111
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subway Surfers fans

39.5% are female, 60.5% are male, average age 30.5.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Subway Surfers audience in United States
MetricValue
Female39.5%
Male60.5%
Average age30.5
Estimated audience size3,064,575
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Subway Surfers audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3915%
40-4910%
50+8%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Subway Surfers audience comes from United States.

Worldwide audience distribution share by country for Subway Surfers
CountryShare
United States11.7%
Italy10.3%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subway Surfers audience in United States is strongest.

Fig. 05

Top regions by affinity

Subway Surfers fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K1.68×
02Alabama~70K1.55×
03Oklahoma~50K1.46×
04North Dakota~9K1.39×
05Illinois~100K1.37×
06Georgia~100K1.36×
07Arkansas~30K1.35×
08North Carolina~100K1.30×
09Mississippi~30K1.29×
10Louisiana~50K1.24×
11New Jersey~100K1.21×
12New York~200K1.18×
13Iowa~30K1.13×
14Pennsylvania~100K1.10×
15Ohio~100K1.10×
16Nevada~30K1.10×
17Indiana~60K1.08×
18Virginia~80K1.07×
19Texas~300K1.06×
20South Dakota~8K1.06×
21Utah~30K1.04×
22Missouri~50K1.02×
23Michigan~80K1.01×
24Massachusetts~60K0.99×
25Kansas~20K0.99×
26Maryland~50K0.98×
27Tennessee~60K0.95×
28Nebraska~10K0.93×
29Connecticut~30K0.92×
30California~300K0.90×
31Minnesota~40K0.89×
32South Carolina~40K0.88×
33Hawaii~10K0.88×
34Wisconsin~40K0.87×
35Idaho~10K0.86×
36Rhode Island~8K0.86×
37Arizona~50K0.85×
38Washington~50K0.85×
39Oregon~30K0.82×
40Delaware~7K0.82×
41Vermont~4K0.79×
42New Mexico~10K0.77×
43Florida~200K0.76×
44West Virginia~10K0.75×
45Maine~8K0.75×
46Montana~6K0.75×
47New Hampshire~9K0.74×
48Colorado~30K0.71×
49Alaska~4K0.63×
50Washington, District of Columbia~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Subway Surfers, United States
0.53×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subway Surfers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subway Surfers audience
#·InterestCategoryAffinity×
01Beyond YogaSports70.92×
02Stab MagazineSports51.09×
03John John FlorenceSports42.65×
04Gabriel MedinaSports40.90×
05BarbourFashion & Accessoires36.08×
06International Yoga DayHealth29.26×
07Ryan ShecklerSports28.80×
08SurflineSports27.54×
09Kelly SlaterSports25.73×
10Burton SnowboardsSports24.25×
11Temple RunGames23.42×
12CorePower YogaSports16.57×
13Music of NigeriaMusic & Radio16.40×
14Surf (detergent)Home & Garden16.21×
15Louisiana Creole cuisineFood & Beverages14.20×
16Boston MarathonSports13.27×
17WakesurfingSports10.66×
18Toys (film)Movies & TV9.74×
19Fishing reelSports3.62×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subway Surfers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subway Surfers audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.00×
Luxury OrientationPREMIUM1.35×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subway Surfers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Convenience OrientationPREMIUM0.59×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subway Surfers have in United States?

Subway Surfers has an estimated audience of 3,064,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subway Surfers fans?

39.5% of Subway Surfers fans are female, 60.5% are male, with an average age of 30.5 years.

03

Which brands do Subway Surfers fans like most?

Subway Surfers fans show strongest brand affinity for Beyond Yoga (70.92×), Barbour (36.08×), and Surfline (27.54×) over the country average.

04

Where do Subway Surfers fans live in United States?

Subway Surfers fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Subway Surfers fans also like?

Beyond Subway Surfers itself, the audience over-indexes on Barbour (36.08×), Surfline (27.54×), Music of Nigeria (16.4×), and Burton Snowboards (24.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Subway Surfers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Subway Surfers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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