Rascasse Audience Intelligence

Kelly Slater Audience in United States

A data profile of the people who buy, follow and care about Kelly Slater in United States — modelled from more than twelve digital signal sources. Kelly Slater has an estimated audience of 553,851 people in United States.

#4among Surfing in United States#8283among Person in United States#3319in Sports

The average Kelly Slater fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Surfboard, Billabong, Big wave surfing, with strongest over-indexing on Surfboard (10.88× the country average).

Demographically, the Kelly Slater audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Slater fan in United States is balanced, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Surfboard.

Category: Sports · Type: Person · Subtype: Surfing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Slater profile in United States.

Audience size
554K
in United States
Gender
46.2%♀
53.8% male
Age
36.9
average years
Country rank
#34498
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Slater fans

46.2% are female, 53.8% are male, average age 36.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Kelly Slater audience in United States
MetricValue
Female46.2%
Male53.8%
Average age36.9
Estimated audience size553,851
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Kelly Slater audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Kelly Slater audience comes from United States.

Worldwide audience distribution share by country for Kelly Slater
CountryShare
United States31.8%
Brazil11.2%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Slater audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Slater fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K10.46×
02California~100K1.82×
03Florida~70K1.67×
04Oregon~8K1.22×
05Utah~6K1.20×
06Colorado~10K1.13×
07Washington, District of Columbia~2K1.06×
08Montana~2K1.05×
09Idaho~3K1.00×
10Rhode Island~2K1.00×
11Maine~2K0.99×
12South Carolina~9K0.98×
13Nevada~6K0.97×
14New Hampshire~2K0.97×
15Washington~10K0.96×
16Vermont~1K0.95×
17New Jersey~10K0.94×
18Massachusetts~10K0.94×
19North Carolina~20K0.93×
20Arizona~10K0.91×
21Alaska~1K0.90×
22Delaware~1K0.89×
23New York~30K0.88×
24Virginia~10K0.87×
25Connecticut~5K0.87×
26Maryland~8K0.78×
27North Dakota<1K0.76×
28South Dakota~1K0.75×
29Tennessee~9K0.71×
30Minnesota~6K0.71×
31Pennsylvania~10K0.70×
32West Virginia~2K0.70×
33New Mexico~2K0.69×
34Georgia~10K0.66×
35Nebraska~2K0.66×
36Wisconsin~6K0.65×
37Alabama~5K0.64×
38Kentucky~5K0.63×
39Oklahoma~4K0.62×
40Mississippi~3K0.62×
41Arkansas~3K0.62×
42Texas~30K0.61×
43Illinois~10K0.61×
44Missouri~6K0.61×
45Iowa~3K0.61×
46Kansas~3K0.61×
47Michigan~9K0.60×
48Louisiana~5K0.60×
49Indiana~6K0.59×
50Ohio~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Kelly Slater, United States
0.57×1.00×10.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Slater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Slater audience
#·InterestCategoryAffinity×
01Mick FanningSports56.91×
02Stab MagazineSports49.76×
03Big wave surfingSports25.11×
04roxyFashion & Accessoires23.73×
05Circa (company)Sports19.97×
06ClassPassSports18.54×
07BillabongFashion & Accessoires17.09×
08Rip CurlFashion & Accessoires16.49×
09Edison (company)Business & Career15.87×
10DowntempoMusic & Radio13.64×
11Miles TellerMovies & TV12.00×
12SurfboardSports10.88×
13Moon (film)Movies & TV10.68×
14AnglingSports7.76×
15National Rifle AssociationPolitics & Society7.65×
16PaddleboardingSports5.87×
17OceanTravel & Leisure5.24×
18SpiritualityHealth3.54×
19CognitionHealth3.19×
20Arts and musicArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Slater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Slater audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.52×
Luxury OrientationPREMIUM1.50×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Slater audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Need for SecurityCONSERVATISM0.98×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Slater have in United States?

Kelly Slater has an estimated audience of 553,851 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kelly Slater fans?

46.2% of Kelly Slater fans are female, 53.8% are male, with an average age of 36.9 years.

03

Which brands do Kelly Slater fans like most?

Kelly Slater fans show strongest brand affinity for Surfboard (10.88×), Billabong (17.09×), and Big wave surfing (25.11×) over the country average.

04

Where do Kelly Slater fans live in United States?

Kelly Slater fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Slater fans also like?

Beyond Kelly Slater itself, the audience over-indexes on Billabong (17.09×), Big wave surfing (25.11×), Miles Teller (12×), and Circa (company) (19.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Slater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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