Kelly Slater Audience in United States

Kelly Slater logo

Kelly Slater has an estimated audience of 601,786 people in United States. 46.2% are female, 53.8% are male, average age 36.9. Top regions: California, Florida, Texas. Top brand affinities: Surfboard, Billabong, Big wave surfing, Circa (company), Stab Magazine.

The average Kelly Slater fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Surfboard, Billabong, Big wave surfing, with strongest over-indexing on Surfboard (10.88× the country average). Demographically, the Kelly Slater audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Surfing

Demographics of Kelly Slater fans

Demographic split for Kelly Slater audience in United States
MetricValue
Female46.2%
Male53.8%
Average age36.9
Estimated audience size601,786

Audience persona

The typical Kelly Slater fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Surfboard.

Top regions in United States

Top regions ranked by reach for Kelly Slater in United States
RegionReachAffinity
California126,1551.91×
Florida67,6131.66×
Texas33,5510.65×
New York32,1400.96×
Hawaii28,33010.95×
North Carolina17,4930.97×
New Jersey14,7660.96×
Pennsylvania14,0120.69×
Virginia13,1050.89×
Illinois12,6720.63×
Georgia12,1410.65×
Washington12,0201×
Massachusetts11,3360.96×
Arizona11,2820.92×
Colorado11,2501.19×
Ohio10,0910.54×
South Carolina9,0691×
Michigan9,0540.58×
Oregon8,8501.28×
Tennessee8,2910.69×
Maryland7,8690.76×
Utah6,4521.2×
Indiana6,1030.56×
Minnesota6,0930.71×
Nevada5,8681.01×
Missouri5,3710.55×
Connecticut5,2650.87×
Wisconsin5,2280.58×
Alabama5,0190.6×
Kentucky4,4450.59×
Louisiana4,0180.52×
Oklahoma3,6600.55×
Idaho2,9010.96×
Iowa2,3980.48×
Kansas2,3190.49×
Arkansas2,2790.46×
New Hampshire2,2530.95×
Mississippi2,1400.43×
Maine2,1080.98×
Washington, District of Columbia2,0921.16×
Rhode Island1,7850.93×
Montana1,7451.04×
New Mexico1,7330.57×
Nebraska1,5390.51×
Delaware1,3490.81×
West Virginia1,3460.48×
Alaska9380.73×
Vermont9220.87×
Wyoming6350.71×
South Dakota6140.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Slater audience
BrandAffinityCategory
Surfboard10.88×Sports
Billabong17.09×Fashion & Accessoires
Big wave surfing25.11×Sports
Circa (company)19.97×Sports
Stab Magazine49.76×Sports
Angling7.76×Sports
Mick Fanning56.91×Sports
Miles Teller12×Movies & TV
Moon (film)10.68×Movies & TV
ClassPass18.54×Sports
Downtempo13.64×Music & Radio
Spirituality3.54×Health
Edison (company)15.87×Business & Career
Ocean5.24×Travel & Leisure
Rip Curl16.49×Fashion & Accessoires
roxy23.73×Fashion & Accessoires
National Rifle Association7.65×Politics & Society
Cognition3.19×Health
Arts and music1.51×Arts & Culture
Paddleboarding5.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Slater audience
TraitClusterScore
SustainabilityBALANCE2.83
Risk AppetiteTHRILL2.59
Sports ActivityPOWER2.36
Luxury OrientationPREMIUM2.06
Design AffinityPREMIUM1.83
Early Adopter MentalityPOWER1.81

Worldwide distribution

Worldwide audience distribution share by country for Kelly Slater
CountryShare
United States33.1%
Brazil10.9%
France8.2%

See Kelly Slater audiences in other countries

More Surfing audiences in United States

Frequently asked questions

How many fans does Kelly Slater have in United States?

Kelly Slater has an estimated audience of 601,786 people in United States, concentrated in California and Florida.

What is the gender split and age of Kelly Slater fans?

46.2% of Kelly Slater fans are female, 53.8% are male, with an average age of 36.9 years.

Which brands do Kelly Slater fans like most?

Kelly Slater fans show strongest brand affinity for Surfboard (10.88×), Billabong (17.09×), and Big wave surfing (25.11×) over the country average.

Where do Kelly Slater fans live in United States?

Kelly Slater fans in United States are most concentrated in California (reach 126,155), Florida (reach 67,613), and Texas (reach 33,551). These three regions account for the largest share of the active audience.

What other brands do Kelly Slater fans also like?

Beyond Kelly Slater itself, the audience over-indexes on Billabong (17.09×), Big wave surfing (25.11×), Circa (company) (19.97×), and Stab Magazine (49.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Slater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.