Bethany Hamilton Audience in United States

Bethany Hamilton logo

Bethany Hamilton has an estimated audience of 782,292 people in United States. 60.9% are female, 39.1% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Luna (singer), Texas Christian University, Derek Carr (American football), Little Debbie, Welch's Fruit Snacks.

The average Bethany Hamilton fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luna (singer), Texas Christian University, Derek Carr (American football), with strongest over-indexing on Luna (singer) (140.72× the country average). Demographically, the Bethany Hamilton audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Surfing

Demographics of Bethany Hamilton fans

Demographic split for Bethany Hamilton audience in United States
MetricValue
Female60.9%
Male39.1%
Average age35.5
Estimated audience size782,292

Audience persona

The typical Bethany Hamilton fan in United States is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Luna (singer).

Top regions in United States

Top regions ranked by reach for Bethany Hamilton in United States
RegionReachAffinity
California74,7020.87×
Texas53,6310.8×
Florida45,9800.87×
New York26,2510.6×
Pennsylvania23,5440.89×
North Carolina22,5760.96×
Ohio21,2940.88×
Georgia20,1540.84×
Arizona19,9901.25×
Illinois19,6090.75×
Hawaii18,4095.47×
Michigan18,1040.88×
Virginia17,3030.91×
Tennessee15,2660.97×
Alabama14,8461.36×
Washington14,4140.92×
New Jersey14,2900.72×
Indiana14,0390.98×
Missouri12,3650.98×
Colorado12,3441×
South Carolina11,5210.98×
Massachusetts11,3960.74×
Wisconsin10,9220.93×
Minnesota10,0510.9×
Utah9,7701.39×
Maryland9,7480.72×
Kentucky8,5730.87×
Oregon8,3940.94×
Oklahoma8,2150.95×
Louisiana8,1990.81×
Kansas6,3321.03×
Iowa6,1740.96×
Idaho6,0951.55×
Connecticut5,7040.73×
Arkansas5,5890.87×
Mississippi5,3830.84×
Nevada5,1380.68×
Nebraska3,5300.9×
West Virginia3,1070.85×
New Hampshire2,7580.89×
Montana2,4271.12×
Maine2,4030.86×
New Mexico2,3510.6×
Rhode Island2,1830.88×
Alaska1,8901.13×
Delaware1,8170.84×
South Dakota1,7120.95×
North Dakota1,5310.95×
Washington, District of Columbia1,3640.58×
Wyoming1,1190.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethany Hamilton audience
BrandAffinityCategory
Luna (singer)140.72×Music & Radio
Texas Christian University33.18×Business & Career
Derek Carr (American football)37.15×Sports
Little Debbie63.8×Food & Beverages
Welch's Fruit Snacks77.15×Food & Beverages
Tori Kelly35.83×Music & Radio
Southern Methodist University38.07×Business & Career
Asian Tour77.17×Sports
Servant leadership40.18×Business & Career
Candace Cameron Bure17.43×Movies & TV
New Orleans Pelicans10.7×Sports
Tim Tebow20.14×Sports
Hobby Lobby3.68×Home & Garden
skittles29.34×Food & Beverages
Christchurch39.78×Travel & Leisure
Kathie Lee Gifford29.98×Movies & TV
Melissa Odabash94.07×Fashion & Accessoires
Sadie Robertson19.47×Movies & TV
Tom Kim39.21×Sports
Philip Rivers8.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethany Hamilton audience
TraitClusterScore
SustainabilityBALANCE1.32
Sports ActivityPOWER1.24
Price SensitivityPREMIUM1.16
Luxury OrientationPREMIUM1.15
Healthy LifestyleBALANCE1.14
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Bethany Hamilton
CountryShare
United States51.8%
Australia8.7%
Canada5.4%

See Bethany Hamilton audiences in other countries

More Surfing audiences in United States

Frequently asked questions

How many fans does Bethany Hamilton have in United States?

Bethany Hamilton has an estimated audience of 782,292 people in United States, concentrated in California and Texas.

What is the gender split and age of Bethany Hamilton fans?

60.9% of Bethany Hamilton fans are female, 39.1% are male, with an average age of 35.5 years.

Which brands do Bethany Hamilton fans like most?

Bethany Hamilton fans show strongest brand affinity for Luna (singer) (140.72×), Texas Christian University (33.18×), and Derek Carr (American football) (37.15×) over the country average.

Where do Bethany Hamilton fans live in United States?

Bethany Hamilton fans in United States are most concentrated in California (reach 74,702), Texas (reach 53,631), and Florida (reach 45,980). These three regions account for the largest share of the active audience.

What other brands do Bethany Hamilton fans also like?

Beyond Bethany Hamilton itself, the audience over-indexes on Texas Christian University (33.18×), Derek Carr (American football) (37.15×), Little Debbie (63.8×), and Welch's Fruit Snacks (77.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethany Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.