Southern Methodist University Audience in United States

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Southern Methodist University has an estimated audience of 1,159,198 people in United States. 62.3% are female, 37.7% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: PSV Eindhoven, Indeed.com, Google Maps, MailChimp, Matthew McConaughey.

The average Southern Methodist University fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include PSV Eindhoven, Indeed.com, Google Maps, with strongest over-indexing on PSV Eindhoven (70.86× the country average). Demographically, the Southern Methodist University audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Southern Methodist University fans

Demographic split for Southern Methodist University audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.2
Estimated audience size1,159,198

Audience persona

The typical Southern Methodist University fan in United States is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Southern Methodist University in United States
RegionReachAffinity
Texas400,3934.02×
California126,2110.99×
Florida79,4771.01×
New York57,4080.89×
Pennsylvania48,0151.23×
North Carolina42,7211.22×
Georgia40,2561.13×
Illinois37,1990.96×
Virginia32,5301.15×
Ohio30,8470.86×
New Jersey30,3631.03×
South Carolina26,2571.51×
Massachusetts25,5371.12×
Tennessee25,0861.08×
Missouri24,8271.33×
Michigan23,3250.77×
Arizona21,5040.91×
Alabama21,0751.3×
Maryland18,4730.93×
Washington18,0520.78×
Indiana17,7830.84×
Louisiana17,6981.18×
Colorado17,0370.93×
Oklahoma16,1401.25×
Minnesota13,3970.81×
Connecticut13,3201.15×
Kentucky12,1040.83×
Wisconsin11,6050.67×
Arkansas11,2621.18×
Kansas11,2431.23×
Mississippi10,1851.07×
Oregon9,7300.73×
Nevada8,5170.76×
Iowa8,0270.84×
Utah7,2400.7×
Nebraska6,5841.13×
Idaho5,1040.88×
Washington, District of Columbia4,9711.43×
Hawaii4,3270.87×
New Mexico4,1270.71×
New Hampshire3,6220.79×
West Virginia3,5490.66×
Rhode Island3,0030.81×
Maine2,5790.62×
Delaware2,4000.75×
Montana2,1730.68×
South Dakota1,8920.71×
Vermont1,7070.84×
North Dakota1,5400.65×
Alaska1,3080.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Methodist University audience
BrandAffinityCategory
PSV Eindhoven70.86×Sports
Indeed.com7.82×Business & Career
Google Maps6.6×Internet & Social Media
MailChimp21.09×Internet & Social Media
Matthew McConaughey12.05×Movies & TV
Capital One5.21×Business & Career
Bethany Hamilton44.19×Sports
Stanford University21.14×Business & Career
HubSpot17.35×Internet & Social Media
Jeff Bezos12.76×Business & Career
Google News6.62×News
Bonnaroo Music Festival19.13×Music & Radio
MSN4.21×News
Enterprise Rent-A-Car6.35×Cars & Mobility
Colgate University20.72×Business & Career
The Smiths14.98×Music & Radio
Khan Academy7.54×Business & Career
Aaron Rodgers5.76×Sports
Lebanon11.19×Travel & Leisure
Nazareth6.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Methodist University audience
TraitClusterScore
SustainabilityBALANCE1.63
MindfulnessBALANCE1.35
Early Adopter MentalityPOWER1.31
Sports ActivityPOWER1.19
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Southern Methodist University
CountryShare
United States54.2%
Bangladesh8.8%
India6.3%

See Southern Methodist University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Southern Methodist University have in United States?

Southern Methodist University has an estimated audience of 1,159,198 people in United States, concentrated in Texas and California.

What is the gender split and age of Southern Methodist University fans?

62.3% of Southern Methodist University fans are female, 37.7% are male, with an average age of 44.2 years.

Which brands do Southern Methodist University fans like most?

Southern Methodist University fans show strongest brand affinity for PSV Eindhoven (70.86×), Indeed.com (7.82×), and Google Maps (6.6×) over the country average.

Where do Southern Methodist University fans live in United States?

Southern Methodist University fans in United States are most concentrated in Texas (reach 400,393), California (reach 126,211), and Florida (reach 79,477). These three regions account for the largest share of the active audience.

What other brands do Southern Methodist University fans also like?

Beyond Southern Methodist University itself, the audience over-indexes on Indeed.com (7.82×), Google Maps (6.6×), MailChimp (21.09×), and Matthew McConaughey (12.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Methodist University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.