Metropolitan Museum of Art Audience in United States
Metropolitan Museum of Art has an estimated audience of 5,185,120 people in United States. 60.7% are female, 39.3% are male, average age 39.9. Top regions: New York, New Jersey, California. Top brand affinities: Macy's, Art Basel, Pratt Institute, Met Gala, Beauty & Fashion.
The average Metropolitan Museum of Art fan in United States is 39.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Macy's, Art Basel, Pratt Institute, with strongest over-indexing on Macy's (6.25× the country average). Demographically, the Metropolitan Museum of Art audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Metropolitan Museum of Art fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.9 |
| Estimated audience size | 5,185,120 |
Audience persona
The typical Metropolitan Museum of Art fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 3,888,840 | 13.83× |
| New Jersey | 665,642 | 5.05× |
| California | 315,700 | 0.55× |
| Florida | 206,032 | 0.59× |
| Connecticut | 196,123 | 3.77× |
| Texas | 181,651 | 0.41× |
| Pennsylvania | 180,839 | 1.04× |
| Massachusetts | 156,013 | 1.53× |
| Virginia | 109,450 | 0.87× |
| North Carolina | 98,395 | 0.63× |
| Maryland | 93,123 | 1.04× |
| Georgia | 88,303 | 0.55× |
| Illinois | 81,219 | 0.47× |
| Ohio | 71,270 | 0.45× |
| Michigan | 53,972 | 0.4× |
| Washington | 52,216 | 0.5× |
| Tennessee | 47,355 | 0.46× |
| Arizona | 42,476 | 0.4× |
| South Carolina | 41,656 | 0.53× |
| Indiana | 38,800 | 0.41× |
| Colorado | 37,751 | 0.46× |
| Minnesota | 35,279 | 0.47× |
| Missouri | 33,362 | 0.4× |
| Wisconsin | 33,143 | 0.42× |
| Oregon | 31,407 | 0.53× |
| Washington, District of Columbia | 30,456 | 1.95× |
| Alabama | 28,134 | 0.39× |
| Kentucky | 27,012 | 0.42× |
| Louisiana | 26,967 | 0.4× |
| Maine | 21,881 | 1.18× |
| Utah | 21,604 | 0.47× |
| Rhode Island | 20,671 | 1.25× |
| Oklahoma | 20,350 | 0.35× |
| New Hampshire | 19,364 | 0.95× |
| Nevada | 16,858 | 0.34× |
| Arkansas | 15,900 | 0.37× |
| Kansas | 15,525 | 0.38× |
| Vermont | 14,822 | 1.63× |
| Iowa | 14,521 | 0.34× |
| Delaware | 12,223 | 0.85× |
| Mississippi | 12,192 | 0.29× |
| New Mexico | 12,098 | 0.47× |
| Hawaii | 11,241 | 0.5× |
| Idaho | 9,661 | 0.37× |
| West Virginia | 9,569 | 0.4× |
| Nebraska | 8,921 | 0.34× |
| Montana | 6,168 | 0.43× |
| Alaska | 3,909 | 0.35× |
| South Dakota | 3,065 | 0.26× |
| North Dakota | 2,777 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 6.25× | Shopping |
| Art Basel | 21.87× | Arts & Culture |
| Pratt Institute | 38.81× | Business & Career |
| Met Gala | 22.82× | Movies & TV |
| Beauty & Fashion | 6.83× | Beauty & Wellness |
| Fifth Avenue | 10.18× | Travel & Leisure |
| Princess Polly | 8.46× | Fashion & Accessoires |
| Makeup Tutorials | 5.19× | Beauty & Wellness |
| Beauty & Style | 12.45× | Beauty & Wellness |
| Health And Beauty | 4.46× | Beauty & Wellness |
| Healthy habits | 3.54× | Health |
| Saatchi Gallery | 10.38× | Arts & Culture |
| Midtown Manhattan | 5.45× | Travel & Leisure |
| Millie Bobby Brown | 4.16× | Movies & TV |
| Tate Modern | 11.3× | Arts & Culture |
| Madison Beer | 5.83× | Music & Radio |
| Papyrus | 3.47× | Politics & Society |
| Nail art | 3.9× | Beauty & Wellness |
| Sportswear (fashion) | 4.72× | Fashion & Accessoires |
| Self care | 2.38× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.9 |
| Design Affinity | PREMIUM | 3.13 |
| LGBTQ+ Identity | OPEN | 1.94 |
| Sustainability | BALANCE | 1.73 |
| Early Adopter Mentality | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| China | 11.0% |
| Japan | 6.4% |
See Metropolitan Museum of Art audiences in other countries
- Metropolitan Museum of Art — Germany
- Metropolitan Museum of Art — United Kingdom
- Metropolitan Museum of Art — France
- Metropolitan Museum of Art — Italy
- Metropolitan Museum of Art — Spain
- Metropolitan Museum of Art — Brazil
- Metropolitan Museum of Art — Japan
- Metropolitan Museum of Art — South Korea
- Metropolitan Museum of Art — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
- Tate Modern (2,625,271)
Frequently asked questions
How many fans does Metropolitan Museum of Art have in United States?
Metropolitan Museum of Art has an estimated audience of 5,185,120 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Metropolitan Museum of Art fans?
60.7% of Metropolitan Museum of Art fans are female, 39.3% are male, with an average age of 39.9 years.
Which brands do Metropolitan Museum of Art fans like most?
Metropolitan Museum of Art fans show strongest brand affinity for Macy's (6.25×), Art Basel (21.87×), and Pratt Institute (38.81×) over the country average.
Where do Metropolitan Museum of Art fans live in United States?
Metropolitan Museum of Art fans in United States are most concentrated in New York (reach 3,888,840), New Jersey (reach 665,642), and California (reach 315,700). These three regions account for the largest share of the active audience.
What other brands do Metropolitan Museum of Art fans also like?
Beyond Metropolitan Museum of Art itself, the audience over-indexes on Art Basel (21.87×), Pratt Institute (38.81×), Met Gala (22.82×), and Beauty & Fashion (6.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Metropolitan Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.