Rascasse Audience Intelligence

Metropolitan Museum of Art Audience in United States

Name: Metropolitan Museum of Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Metropolitan Museum of Art in United States — modelled from more than twelve digital signal sources. Metropolitan Museum of Art has an estimated audience of 5,185,120 people in United States.

#3among Museum in United States #440among POI in United States #67in Arts & Culture

The average Metropolitan Museum of Art fan in United States is 39.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Macy's, Art Basel, Pratt Institute, with strongest over-indexing on Macy's (6.25× the country average).

Demographically, the Metropolitan Museum of Art audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metropolitan Museum of Art fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan Museum of Art profile in United States.

Audience size

5.2M

in United States

Gender

60.7%♀

39.3% male

Age

39.9

average years

Country rank

#6463

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Metropolitan Museum of Art fans

60.7% are female, 39.3% are male, average age 39.9.

Fig. 02

Gender split

60.7%

Female

39.3%

Male

Demographic split for Metropolitan Museum of Art audience in United States
Metric	Value
Female	60.7%
Male	39.3%
Average age	39.9
Estimated audience size	5,185,120

Fig. 03

Age distribution

Age distribution of the Metropolitan Museum of Art audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		17%
40-49		19%
50+		25%

Fig. 04

Worldwide distribution

21.0%

of the worldwide Metropolitan Museum of Art audience comes from United States.

Worldwide audience distribution share by country for Metropolitan Museum of Art
Country	Share
United States	21.0%
China	10.9%
Japan	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolitan Museum of Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Metropolitan Museum of Art fans by region: top regions in United States
#	Region	Reach	×
01	New York	~4M	15.19×
02	New Jersey	~600K	4.83×
03	Connecticut	~200K	3.60×
04	Washington, District of Columbia	~30K	1.78×
05	Vermont	~10K	1.59×
06	Massachusetts	~100K	1.40×
07	Rhode Island	~20K	1.22×
08	Maine	~20K	1.18×
09	Pennsylvania	~200K	0.99×
10	Maryland	~90K	0.96×
11	New Hampshire	~20K	0.96×
12	Delaware	~10K	0.90×
13	Virginia	~100K	0.82×
14	Alaska	~7K	0.62×
15	North Carolina	~90K	0.60×
16	Hawaii	~10K	0.58×
17	Montana	~8K	0.58×
18	North Dakota	~6K	0.58×
19	South Dakota	~7K	0.57×
20	Florida	~200K	0.54×
21	South Carolina	~40K	0.54×
22	New Mexico	~10K	0.54×
23	Oregon	~30K	0.53×
24	West Virginia	~10K	0.53×
25	Georgia	~80K	0.52×
26	Utah	~20K	0.52×
27	California	~300K	0.51×
28	Washington	~50K	0.50×
29	Idaho	~10K	0.49×
30	Minnesota	~40K	0.48×
31	Colorado	~40K	0.47×
32	Nebraska	~10K	0.47×
33	Louisiana	~30K	0.46×
34	Kentucky	~30K	0.46×
35	Arkansas	~20K	0.46×
36	Kansas	~20K	0.46×
37	Illinois	~80K	0.45×
38	Ohio	~70K	0.45×
39	Tennessee	~50K	0.45×
40	Wisconsin	~30K	0.44×
41	Alabama	~30K	0.44×
42	Indiana	~40K	0.43×
43	Mississippi	~20K	0.43×
44	Missouri	~30K	0.42×
45	Iowa	~20K	0.42×
46	Oklahoma	~20K	0.41×
47	Michigan	~50K	0.40×
48	Arizona	~40K	0.40×
49	Nevada	~20K	0.39×
50	Texas	~200K	0.38×

Affinity by region — Metropolitan Museum of Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan Museum of Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan Museum of Art audience
#	Interest	Category	×
01	Pratt Institute	Business & Career	38.81×
02	Met Gala	Movies & TV	22.82×
03	Art Basel	Arts & Culture	21.87×
04	Beauty & Style	Beauty & Wellness	12.45×
05	Tate Modern	Arts & Culture	11.30×
06	Saatchi Gallery	Arts & Culture	10.38×
07	Fifth Avenue	Travel & Leisure	10.18×
08	Princess Polly	Fashion & Accessoires	8.46×
09	Beauty & Fashion	Beauty & Wellness	6.83×
10	Macy's	Shopping	6.25×
11	Madison Beer	Music & Radio	5.83×
12	Midtown Manhattan	Travel & Leisure	5.45×
13	Makeup Tutorials	Beauty & Wellness	5.19×
14	Sportswear (fashion)	Fashion & Accessoires	4.72×
15	Health And Beauty	Beauty & Wellness	4.46×
16	Millie Bobby Brown	Movies & TV	4.16×
17	Nail art	Beauty & Wellness	3.90×
18	Healthy habits	Health	3.54×
19	Papyrus	Politics & Society	3.47×
20	Popeyes Louisiana Kitchen	Food & Beverages	2.80×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan Museum of Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Metropolitan Museum of Art audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	2.30×
Design Affinity	PREMIUM	1.66×
Indulgence	JOY	1.41×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Metropolitan Museum of Art audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.51×
Need for Security	CONSERVATISM	0.51×
Social Media Usage	JOY	0.57×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Metropolitan Museum of Art have in United States?

Metropolitan Museum of Art has an estimated audience of 5,185,120 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Metropolitan Museum of Art fans?

60.7% of Metropolitan Museum of Art fans are female, 39.3% are male, with an average age of 39.9 years.

Which brands do Metropolitan Museum of Art fans like most?

Metropolitan Museum of Art fans show strongest brand affinity for Macy's (6.25×), Art Basel (21.87×), and Pratt Institute (38.81×) over the country average.

Where do Metropolitan Museum of Art fans live in United States?

Metropolitan Museum of Art fans in United States are most concentrated in New York (reach ~4M), New Jersey (reach ~600K), and California (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Metropolitan Museum of Art fans also like?

Beyond Metropolitan Museum of Art itself, the audience over-indexes on Art Basel (21.87×), Pratt Institute (38.81×), Met Gala (22.82×), and Beauty & Fashion (6.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Saatchi Gallery (3,737,632)
Children's museum (3,053,138)
Tate Modern (2,625,271)

See Metropolitan Museum of Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metropolitan Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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