Rascasse Audience Intelligence

Pratt Institute Audience in United States

A data profile of the people who buy, follow and care about Pratt Institute in United States — modelled from more than twelve digital signal sources. Pratt Institute has an estimated audience of 546,484 people in United States.

#246among University in United States#3585among POI in United States#2165in Business & Career

The average Pratt Institute fan in United States is 47.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Museum of Modern Art, Metropolitan Museum of Art, Vancouver Canucks, with strongest over-indexing on Museum of Modern Art (34.8× the country average).

Demographically, the Pratt Institute audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pratt Institute fan in United States is balanced, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for Museum of Modern Art.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pratt Institute profile in United States.

Audience size
546K
in United States
Gender
49.6%♀
50.4% male
Age
47.5
average years
Country rank
#34774
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pratt Institute fans

49.6% are female, 50.4% are male, average age 47.5.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Pratt Institute audience in United States
MetricValue
Female49.6%
Male50.4%
Average age47.5
Estimated audience size546,484
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Pratt Institute audience in United States
Age bracketShare%
16-199%
20-2910%
30-3914%
40-4922%
50+45%
Fig. 04

Worldwide distribution

72.1%

of the worldwide Pratt Institute audience comes from United States.

Worldwide audience distribution share by country for Pratt Institute
CountryShare
United States72.1%
Italy8.3%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pratt Institute audience in United States is strongest.

Fig. 05

Top regions by affinity

Pratt Institute fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K10.80×
02New Jersey~50K3.29×
03Connecticut~10K2.20×
04Vermont~2K1.90×
05Massachusetts~20K1.83×
06Washington, District of Columbia~3K1.77×
07Rhode Island~3K1.70×
08Maryland~10K1.33×
09Pennsylvania~20K1.25×
10Maine~2K1.19×
11Delaware~2K1.14×
12California~70K1.10×
13New Hampshire~2K1.09×
14Virginia~10K1.07×
15Washington~10K0.93×
16Hawaii~2K0.88×
17Oregon~5K0.86×
18Alaska<1K0.77×
19North Carolina~10K0.76×
20Colorado~7K0.76×
21North Dakota<1K0.76×
22Georgia~10K0.75×
23South Dakota<1K0.74×
24Montana~1K0.71×
25Illinois~10K0.70×
26Florida~30K0.68×
27New Mexico~2K0.67×
28Texas~30K0.66×
29West Virginia~2K0.66×
30Kansas~3K0.63×
31South Carolina~5K0.62×
32Minnesota~5K0.62×
33Louisiana~4K0.61×
34Idaho~2K0.61×
35Nevada~3K0.60×
36Nebraska~2K0.60×
37Arkansas~3K0.59×
38Ohio~10K0.58×
39Michigan~8K0.58×
40Mississippi~3K0.58×
41Tennessee~6K0.57×
42Missouri~5K0.56×
43Oklahoma~3K0.56×
44Indiana~5K0.54×
45Wisconsin~4K0.54×
46Utah~3K0.54×
47Iowa~2K0.54×
48Kentucky~4K0.53×
49Arizona~6K0.52×
50Alabama~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Pratt Institute, United States
0.50×1.00×10.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pratt Institute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pratt Institute audience
#·InterestCategoryAffinity×
01Metropolitan Museum of ArtArts & Culture38.81×
02Museum of Modern ArtArts & Culture34.80×
03Vancouver CanucksSports34.66×
04Diego RiveraArts & Culture32.58×
05James McAvoyMovies & TV20.00×
06Calgary FlamesSports20.00×
07Bauer HockeySports20.00×
08The Wizard of OzMovies & TV17.61×
09Carnegie Mellon UniversityBusiness & Career16.78×
10Ottawa SenatorsSports14.42×
11Christopher WalkenMovies & TV10.18×
12Jessica ChastainMovies & TV9.98×
13Al PacinoMovies & TV8.62×
14MilanTravel & Leisure6.50×
15Jane FondaMovies & TV6.33×
16Tony AwardArts & Culture4.79×
17Diane KeatonMovies & TV3.99×
18New York CityTravel & Leisure3.47×
19InnovationBusiness & Career2.92×
20PinterestInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pratt Institute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pratt Institute audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
Design AffinityPREMIUM2.00×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pratt Institute audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pratt Institute have in United States?

Pratt Institute has an estimated audience of 546,484 people in United States, concentrated in New York and California.

02

What is the gender split and age of Pratt Institute fans?

49.6% of Pratt Institute fans are female, 50.4% are male, with an average age of 47.5 years.

03

Which brands do Pratt Institute fans like most?

Pratt Institute fans show strongest brand affinity for Museum of Modern Art (34.8×), Metropolitan Museum of Art (38.81×), and Vancouver Canucks (34.66×) over the country average.

04

Where do Pratt Institute fans live in United States?

Pratt Institute fans in United States are most concentrated in New York (reach ~300K), California (reach ~70K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pratt Institute fans also like?

Beyond Pratt Institute itself, the audience over-indexes on Metropolitan Museum of Art (38.81×), Vancouver Canucks (34.66×), Diego Rivera (32.58×), and New York City (3.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pratt Institute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pratt Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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