Pratt Institute Audience in United States

Pratt Institute logo

Pratt Institute has an estimated audience of 546,484 people in United States. 49.6% are female, 50.4% are male, average age 47.5. Top regions: New York, California, New Jersey. Top brand affinities: Minnesota, Dog breed, Product design, Pro-Ject, Rajasthan.

The average Pratt Institute fan in United States is 47.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Minnesota, Dog breed, Product design, with strongest over-indexing on Minnesota (4.05× the country average). Demographically, the Pratt Institute audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Pratt Institute fans

Demographic split for Pratt Institute audience in United States
MetricValue
Female49.6%
Male50.4%
Average age47.5
Estimated audience size546,484

Audience persona

The typical Pratt Institute fan in United States is balanced, around 47.5 years old, with strong Design Affinity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Pratt Institute in United States
RegionReachAffinity
New York242,8877.95×
California70,5921.17×
New Jersey44,8223.22×
Texas33,6470.72×
Florida27,8160.75×
Pennsylvania25,3311.38×
Massachusetts21,7402.02×
Virginia15,1351.14×
Illinois14,1890.78×
Georgia13,7290.82×
Connecticut13,5152.47×
Maryland13,3331.42×
North Carolina13,1720.8×
Washington11,0651.01×
Ohio10,5740.63×
Michigan8,9770.63×
Colorado6,8230.79×
Tennessee6,1500.56×
Oregon5,7130.91×
Indiana5,2690.53×
Arizona5,2530.47×
South Carolina5,0100.61×
Minnesota4,7650.61×
Missouri4,4820.51×
Wisconsin4,1830.51×
Louisiana3,9340.56×
Rhode Island3,4231.97×
Washington, District of Columbia3,1571.92×
Nevada2,9570.56×
Oklahoma2,9320.48×
Alabama2,9090.38×
Kentucky2,8710.42×
Kansas2,4140.56×
Maine2,3991.23×
New Hampshire2,3551.09×
Utah2,2220.45×
Vermont2,0562.14×
Delaware1,9131.27×
Arkansas1,8640.41×
Hawaii1,8590.79×
Iowa1,6960.38×
New Mexico1,5060.55×
Mississippi1,4690.33×
West Virginia1,1690.46×
Idaho9870.36×
Nebraska9670.35×
Montana7030.46×
Alaska5040.43×
South Dakota3720.29×
Wyoming3500.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pratt Institute audience
BrandAffinityCategory
Minnesota4.05×Travel & Leisure
Dog breed2.16×Pets & Animals
Product design2.77×Business & Career
Pro-Ject5.64×Music & Radio
Rajasthan20×Travel & Leisure
Nationality2.48×Politics & Society
Israel2.41×Travel & Leisure
Whataburger1.84×Food & Beverages
Home equity2.05×Home & Garden
Zazen35.29×Politics & Society
Elsword15.98×Games
Sinaloa3.5×Travel & Leisure
Nebraska2.59×Travel & Leisure
Justice2.68×Politics & Society
Home staging4×Home & Garden
Nebraska Cornhuskers football2.38×Sports
Sub Zero (Official)6.32×Literature
Glossier3.41×Beauty & Wellness
Steampunk2.98×Fashion & Accessoires
Electrolyte2.85×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pratt Institute audience
TraitClusterScore
Design AffinityPREMIUM2.75
Community OrientationOPEN2.29
Urban LifestyleOPEN1.63
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.52
Career OrientationPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Pratt Institute
CountryShare
United States72.4%
Italy8.4%
United Kingdom2.3%

See Pratt Institute audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Pratt Institute have in United States?

Pratt Institute has an estimated audience of 546,484 people in United States, concentrated in New York and California.

What is the gender split and age of Pratt Institute fans?

49.6% of Pratt Institute fans are female, 50.4% are male, with an average age of 47.5 years.

Which brands do Pratt Institute fans like most?

Pratt Institute fans show strongest brand affinity for Minnesota (4.05×), Dog breed (2.16×), and Product design (2.77×) over the country average.

Where do Pratt Institute fans live in United States?

Pratt Institute fans in United States are most concentrated in New York (reach 242,887), California (reach 70,592), and New Jersey (reach 44,822). These three regions account for the largest share of the active audience.

What other brands do Pratt Institute fans also like?

Beyond Pratt Institute itself, the audience over-indexes on Dog breed (2.16×), Product design (2.77×), Pro-Ject (5.64×), and Rajasthan (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pratt Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.