The Wizard of Oz Audience in United States

The Wizard of Oz logo

The Wizard of Oz has an estimated audience of 2,221,575 people in United States. 69.4% are female, 30.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Rick Astley, Dawn French, Grace Jones, Conflict, DIG BMX Magazine.

The average The Wizard of Oz fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rick Astley, Dawn French, Grace Jones, with strongest over-indexing on Rick Astley (409.73× the country average). Demographically, the The Wizard of Oz audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Wizard of Oz fans

Demographic split for The Wizard of Oz audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.1
Estimated audience size2,221,575

Audience persona

The typical The Wizard of Oz fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Rick Astley.

Top regions in United States

Top regions ranked by reach for The Wizard of Oz in United States
RegionReachAffinity
California292,1281.2×
Texas224,1211.17×
Florida159,0211.06×
New York137,7511.11×
Pennsylvania83,9931.12×
Illinois82,4621.11×
Ohio75,6661.11×
North Carolina72,0461.08×
Georgia70,5701.03×
New Jersey61,1851.08×
Michigan59,8851.03×
Virginia53,2590.98×
Arizona50,3871.11×
Tennessee47,7411.07×
Massachusetts47,0411.07×
Washington44,6351×
Indiana43,7071.08×
Maryland40,8211.07×
Missouri38,7641.08×
Colorado33,2870.95×
Alabama33,0971.07×
Wisconsin31,7500.95×
Louisiana31,4571.1×
South Carolina31,1340.93×
Kentucky30,4541.09×
Minnesota29,4880.93×
Oklahoma28,1231.14×
Utah26,0941.31×
Oregon24,5900.97×
Connecticut24,2131.09×
Nevada22,5871.05×
Kansas18,9221.08×
Arkansas18,8721.03×
Mississippi18,4571.01×
Iowa17,5500.96×
New Mexico11,0230.99×
Nebraska10,7090.96×
Idaho10,1940.92×
West Virginia10,0890.98×
New Hampshire7,7230.88×
Maine7,4270.93×
Rhode Island7,3461.04×
Hawaii7,1890.75×
Washington, District of Columbia5,8270.87×
Delaware5,6590.92×
Montana4,5640.74×
South Dakota3,8830.76×
Alaska3,5490.75×
North Dakota3,4910.76×
Vermont3,2120.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wizard of Oz audience
BrandAffinityCategory
Rick Astley409.73×Music & Radio
Dawn French463.08×Movies & TV
Grace Jones175.84×Music & Radio
Conflict229.55×Music & Radio
DIG BMX Magazine998.88×Sports
Sunday Bikes1037.52×Cars & Mobility
Metz409.13×Travel & Leisure
Jackson Pollock155.01×Arts & Culture
Jim Jarmusch332.89×Movies & TV
George Michael91.04×Music & Radio
Danny Glover138.95×Movies & TV
The Men409.13×Music & Radio
Kink BMX525.83×Cars & Mobility
Thunderdome (music festival)306.31×Music & Radio
Dumb Ways to Die309.91×Cars & Mobility
Brighton125.54×Travel & Leisure
Spring Awakening Music Festival444.78×Music & Radio
Soundwave (Australian music festival)289.95×Music & Radio
American Graffiti126.25×Movies & TV
Judy Garland50.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wizard of Oz audience
TraitClusterScore
IndulgenceJOY1.12
Price SensitivityPREMIUM1.12
SpiritualityBALANCE1.11
CreativityOPEN1.11
Luxury OrientationPREMIUM1.04
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for The Wizard of Oz
CountryShare
United States42.9%
India9.7%
United Kingdom6.9%

See The Wizard of Oz audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Wizard of Oz have in United States?

The Wizard of Oz has an estimated audience of 2,221,575 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wizard of Oz fans?

69.4% of The Wizard of Oz fans are female, 30.6% are male, with an average age of 42.1 years.

Which brands do The Wizard of Oz fans like most?

The Wizard of Oz fans show strongest brand affinity for Rick Astley (409.73×), Dawn French (463.08×), and Grace Jones (175.84×) over the country average.

Where do The Wizard of Oz fans live in United States?

The Wizard of Oz fans in United States are most concentrated in California (reach 292,128), Texas (reach 224,121), and Florida (reach 159,021). These three regions account for the largest share of the active audience.

What other brands do The Wizard of Oz fans also like?

Beyond The Wizard of Oz itself, the audience over-indexes on Dawn French (463.08×), Grace Jones (175.84×), Conflict (229.55×), and DIG BMX Magazine (998.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wizard of Oz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.