Brighton Audience in United States

Brighton logo

Brighton has an estimated audience of 1,269,546 people in United States. 70.3% are female, 29.7% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Alaska, Israel, Jeep Wagoneer, Jesse Plemons.

The average Brighton fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Alaska, Israel, with strongest over-indexing on Historic site (6.77× the country average). Demographically, the Brighton audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Brighton fans

Demographic split for Brighton audience in United States
MetricValue
Female70.3%
Male29.7%
Average age45.4
Estimated audience size1,269,546

Audience persona

The typical Brighton fan in United States is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Brighton in United States
RegionReachAffinity
California152,4581.09×
Texas134,6941.23×
Florida93,0851.08×
New York78,3731.1×
Michigan73,3872.21×
Colorado67,6473.38×
Utah66,5605.85×
Massachusetts50,5582.02×
Illinois38,6470.91×
Georgia36,9950.95×
New Jersey32,6471.01×
Pennsylvania31,6450.74×
Arizona31,2761.21×
Ohio29,9000.76×
North Carolina28,7200.75×
Virginia28,3010.92×
Tennessee21,2860.84×
Indiana20,0140.86×
Washington19,3630.76×
Alabama18,6791.05×
Maryland16,6740.76×
Missouri16,3520.8×
Nevada14,4781.18×
Connecticut12,8911.01×
South Carolina12,0460.63×
Oklahoma11,9240.85×
Wisconsin11,6690.61×
Kentucky11,1070.7×
Minnesota10,7630.59×
Oregon10,1390.7×
Louisiana9,1600.56×
Iowa7,9970.76×
Arkansas7,5400.72×
Kansas7,2630.73×
Idaho6,0100.94×
Hawaii4,7340.87×
Mississippi4,6870.45×
West Virginia4,3640.74×
Washington, District of Columbia4,2241.11×
New Mexico4,0640.64×
New Hampshire3,8310.77×
Nebraska3,4630.54×
Rhode Island3,3160.82×
Maine3,0300.67×
Delaware2,4420.7×
Montana2,1750.62×
Vermont1,7860.8×
Wyoming1,3740.73×
Alaska1,2540.46×
South Dakota1,1600.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brighton audience
BrandAffinityCategory
Historic site6.77×Arts & Culture
Alaska2.04×Travel & Leisure
Israel2.44×Travel & Leisure
Jeep Wagoneer4.8×Cars & Mobility
Jesse Plemons2.56×Movies & TV
Sailor2.97×Travel & Leisure
JamBase6.61×Music & Radio
Corona (band)3.16×Music & Radio
PBS Kids Go!11.07×Movies & TV
Home staging2.6×Home & Garden
Strategic human resource planning4.52×Business & Career
Women's empowerment1.96×Politics & Society
Iron Man (film)2.09×Movies & TV
Urban horticulture1.54×Home & Garden
Jeep Grand Cherokee (WJ)2.56×Cars & Mobility
Kodiak, Alaska3.38×Travel & Leisure
Kerala2.5×Travel & Leisure
Hebe2.41×Home & Garden
JTV (Indonesia)1.97×
Canterbury, New Zealand28.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brighton audience
TraitClusterScore
CreativityOPEN1.21
Community OrientationOPEN1.15
TravellingTHRILL1.15
Sports ActivityPOWER1.15
Price SensitivityPREMIUM1.13
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Brighton
CountryShare
United Kingdom33.0%
United States23.1%
Australia7.7%

See Brighton audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Brighton have in United States?

Brighton has an estimated audience of 1,269,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Brighton fans?

70.3% of Brighton fans are female, 29.7% are male, with an average age of 45.4 years.

Which brands do Brighton fans like most?

Brighton fans show strongest brand affinity for Historic site (6.77×), Alaska (2.04×), and Israel (2.44×) over the country average.

Where do Brighton fans live in United States?

Brighton fans in United States are most concentrated in California (reach 152,458), Texas (reach 134,694), and Florida (reach 93,085). These three regions account for the largest share of the active audience.

What other brands do Brighton fans also like?

Beyond Brighton itself, the audience over-indexes on Alaska (2.04×), Israel (2.44×), Jeep Wagoneer (4.8×), and Jesse Plemons (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brighton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.