Rascasse Audience Intelligence

Brighton Audience in United States

A data profile of the people who buy, follow and care about Brighton in United States — modelled from more than twelve digital signal sources. Brighton has an estimated audience of 1,269,546 people in United States.

#279among City in United States#1707among POI in United States#1508in Travel & Leisure

The average Brighton fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include The Wizard of Oz, Rick Astley, University of Cambridge, with strongest over-indexing on The Wizard of Oz (125.54× the country average).

Demographically, the Brighton audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brighton fan in United States is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for The Wizard of Oz.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brighton profile in United States.

Audience size
1.3M
in United States
Gender
70.3%♀
29.7% male
Age
45.4
average years
Country rank
#20037
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brighton fans

70.3% are female, 29.7% are male, average age 45.4.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Brighton audience in United States
MetricValue
Female70.3%
Male29.7%
Average age45.4
Estimated audience size1,269,546
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Brighton audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3913%
40-4922%
50+40%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Brighton audience comes from United States.

Worldwide audience distribution share by country for Brighton
CountryShare
United Kingdom30.9%
United States21.6%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brighton audience in United States is strongest.

Fig. 05

Top regions by affinity

Brighton fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K5.92×
02Colorado~100K5.66×
03Michigan~100K3.12×
04Massachusetts~70K2.99×
05Nevada~10K1.14×
06Texas~100K1.10×
07Arizona~30K1.10×
08New York~70K0.99×
09Alabama~20K0.99×
10Florida~80K0.98×
11Washington, District of Columbia~4K0.97×
12California~100K0.96×
13Connecticut~10K0.91×
14Idaho~6K0.91×
15Missouri~20K0.88×
16New Jersey~30K0.87×
17Vermont~2K0.87×
18Illinois~40K0.85×
19Georgia~30K0.83×
20Tennessee~20K0.83×
21Iowa~9K0.82×
22Rhode Island~3K0.81×
23Virginia~20K0.80×
24Oklahoma~10K0.80×
25Hawaii~4K0.80×
26Indiana~20K0.79×
27New Hampshire~4K0.78×
28Wyoming~1K0.77×
29West Virginia~4K0.71×
30Delaware~2K0.71×
31Arkansas~7K0.69×
32Kansas~7K0.69×
33Ohio~30K0.68×
34Washington~20K0.68×
35Maryland~10K0.68×
36Pennsylvania~30K0.65×
37Oregon~9K0.65×
38Maine~3K0.65×
39North Carolina~20K0.64×
40Kentucky~10K0.64×
41New Mexico~4K0.62×
42Montana~2K0.62×
43South Carolina~10K0.57×
44Wisconsin~10K0.57×
45Alaska~1K0.55×
46Minnesota~10K0.54×
47Nebraska~3K0.54×
48Louisiana~8K0.52×
49South Dakota~1K0.50×
50Mississippi~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Brighton, United States
0.46×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brighton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brighton audience
#·InterestCategoryAffinity×
01The Wizard of OzMovies & TV125.54×
02Rick AstleyMusic & Radio52.64×
03University of CambridgeBusiness & Career20.98×
04Boston CollegeBusiness & Career19.64×
05American GraffitiMovies & TV19.20×
06Skyline ChiliFood & Beverages13.39×
07Citi TrendsShopping8.99×
08Matthew StaffordSports7.96×
09Matthew McConaugheyMovies & TV4.34×
10FedExBusiness & Career3.12×
11Diane KeatonMovies & TV3.08×
12Nordstrom rackFashion & Accessoires2.73×
13Discount storesShopping2.48×
14Pizza HutFood & Beverages2.31×
15SubwayFood & Beverages2.20×
16MSNNews2.08×
17Mortgage loansBusiness & Career2.07×
18Hobby LobbyHome & Garden1.90×
19McDonald'sFood & Beverages1.81×
20PinterestInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brighton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brighton audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.64×
PatriotismCONSERVATISM1.55×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brighton audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.88×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brighton have in United States?

Brighton has an estimated audience of 1,269,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brighton fans?

70.3% of Brighton fans are female, 29.7% are male, with an average age of 45.4 years.

03

Which brands do Brighton fans like most?

Brighton fans show strongest brand affinity for The Wizard of Oz (125.54×), Rick Astley (52.64×), and University of Cambridge (20.98×) over the country average.

04

Where do Brighton fans live in United States?

Brighton fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brighton fans also like?

Beyond Brighton itself, the audience over-indexes on Rick Astley (52.64×), University of Cambridge (20.98×), American Graffiti (19.2×), and Skyline Chili (13.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brighton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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