Kerala Audience in United States

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Kerala has an estimated audience of 1,763,236 people in United States. 55.6% are female, 44.4% are male, average age 30.8. Top regions: Texas, California, New York. Top brand affinities: Natural rubber, Electrolyte, Voter registration, Bank account, Pro-Ject.

The average Kerala fan in United States is 30.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Natural rubber, Electrolyte, Voter registration, with strongest over-indexing on Natural rubber (5.33× the country average). Demographically, the Kerala audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Kerala fans

Demographic split for Kerala audience in United States
MetricValue
Female55.6%
Male44.4%
Average age30.8
Estimated audience size1,763,236

Audience persona

The typical Kerala fan in United States is more female, around 30.8 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Kerala in United States
RegionReachAffinity
Texas385,8632.55×
California302,4471.56×
New York189,0111.92×
Florida113,1140.95×
Illinois94,2451.6×
New Jersey84,7701.89×
Pennsylvania70,0571.18×
Virginia69,4681.62×
Georgia67,4211.24×
Washington60,9831.72×
Massachusetts55,4281.6×
North Carolina52,9771×
Michigan45,5810.99×
Ohio45,0570.83×
Maryland40,3331.33×
Arizona39,2211.09×
Colorado27,8471×
Indiana26,3700.82×
Minnesota25,8981.03×
Tennessee24,6470.7×
Oregon24,3661.21×
Missouri23,5890.83×
Wisconsin22,7420.86×
Connecticut22,3151.26×
South Carolina17,0230.64×
Kentucky17,0070.77×
Oklahoma16,4680.84×
Alabama15,0240.61×
Louisiana13,8230.61×
Washington, District of Columbia12,9992.45×
Kansas12,4880.9×
Nevada11,9490.7×
Utah11,4320.72×
Arkansas10,8420.75×
Iowa10,4290.72×
Hawaii7,7851.03×
New Mexico6,5760.74×
Mississippi6,3220.44×
Nebraska6,2670.71×
New Hampshire6,2380.9×
Maine4,9490.78×
Idaho4,8880.55×
Rhode Island4,8490.86×
Delaware4,2870.88×
West Virginia3,5850.44×
Vermont3,0590.99×
Alaska2,9280.78×
Montana2,6240.54×
South Dakota1,8840.46×
North Dakota1,5440.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kerala audience
BrandAffinityCategory
Natural rubber5.33×Cars & Mobility
Electrolyte8.37×Health
Voter registration7.86×Politics & Society
Bank account3.23×Business & Career
Pro-Ject4.8×Music & Radio
Product design2.25×Business & Career
Home construction1.53×Home & Garden
Nasal cavity7.54×Health
Stamp collecting4.17×Home & Garden
Laneige4.56×Beauty & Wellness
La Opinión5.99×News
UK garage4.53×Music & Radio
Pantsuit8.37×Fashion & Accessoires
JDSU2.38×Business & Career
Who Wants to Be a Millionaire?7.28×Movies & TV
Hebe5.01×Home & Garden
Tierra Cali5.63×Travel & Leisure
Home staging3.33×Home & Garden
Kendra Scott1.65×Fashion & Accessoires
Kevin Murphy (screenwriter)8.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kerala audience
TraitClusterScore
TravellingTHRILL2.44
LGBTQ+ IdentityOPEN2.4
Luxury OrientationPREMIUM2.36
Early Adopter MentalityPOWER2.07
Design AffinityPREMIUM2.03
SustainabilityBALANCE1.93

Worldwide distribution

Worldwide audience distribution share by country for Kerala
CountryShare
India35.3%
United States9.5%
United Arab Emirates7.3%

See Kerala audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Kerala have in United States?

Kerala has an estimated audience of 1,763,236 people in United States, concentrated in Texas and California.

What is the gender split and age of Kerala fans?

55.6% of Kerala fans are female, 44.4% are male, with an average age of 30.8 years.

Which brands do Kerala fans like most?

Kerala fans show strongest brand affinity for Natural rubber (5.33×), Electrolyte (8.37×), and Voter registration (7.86×) over the country average.

Where do Kerala fans live in United States?

Kerala fans in United States are most concentrated in Texas (reach 385,863), California (reach 302,447), and New York (reach 189,011). These three regions account for the largest share of the active audience.

What other brands do Kerala fans also like?

Beyond Kerala itself, the audience over-indexes on Electrolyte (8.37×), Voter registration (7.86×), Bank account (3.23×), and Pro-Ject (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.