Rascasse Audience Intelligence

Kerala Audience in United States

A data profile of the people who buy, follow and care about Kerala in United States — modelled from more than twelve digital signal sources. Kerala has an estimated audience of 1,763,236 people in United States.

#144among Region in United States#1262among POI in United States#1212in Travel & Leisure

The average Kerala fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include US Open (tennis), Web server, JetBlue, with strongest over-indexing on US Open (tennis) (8.37× the country average).

Demographically, the Kerala audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kerala fan in United States is more female, around 30.8 years old, with strong Travelling tendencies and a notable affinity for US Open (tennis).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kerala profile in United States.

Audience size
1.8M
in United States
Gender
55.6%♀
44.4% male
Age
30.8
average years
Country rank
#15710
POI in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kerala fans

55.6% are female, 44.4% are male, average age 30.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Kerala audience in United States
MetricValue
Female55.6%
Male44.4%
Average age30.8
Estimated audience size1,763,236
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Kerala audience in United States
Age bracketShare%
16-1938%
20-2929%
30-3917%
40-4912%
50+5%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Kerala audience comes from United States.

Worldwide audience distribution share by country for Kerala
CountryShare
India35.3%
United States9.5%
United Arab Emirates7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kerala audience in United States is strongest.

Fig. 05

Top regions by affinity

Kerala fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.35×
02New York~200K1.90×
03New Jersey~80K1.89×
04Washington~60K1.66×
05Massachusetts~60K1.64×
06California~300K1.57×
07Virginia~70K1.53×
08Texas~200K1.51×
09Illinois~90K1.47×
10Maryland~40K1.34×
11Connecticut~20K1.28×
12Georgia~70K1.22×
13Pennsylvania~70K1.21×
14Oregon~20K1.16×
15Arizona~40K1.08×
16Vermont~3K1.06×
17Florida~100K1.00×
18Minnesota~30K1.00×
19Hawaii~8K1.00×
20Delaware~5K0.98×
21Rhode Island~5K0.96×
22Colorado~30K0.94×
23Alaska~4K0.94×
24Michigan~40K0.93×
25North Carolina~50K0.92×
26New Hampshire~6K0.91×
27Wisconsin~20K0.88×
28Indiana~30K0.86×
29Louisiana~20K0.86×
30Kansas~10K0.85×
31Maine~5K0.85×
32Oklahoma~20K0.83×
33Arkansas~10K0.81×
34Missouri~20K0.80×
35Ohio~40K0.78×
36Utah~10K0.78×
37New Mexico~7K0.78×
38Tennessee~30K0.77×
39Iowa~10K0.77×
40Nebraska~7K0.77×
41Kentucky~20K0.76×
42Nevada~10K0.76×
43Montana~4K0.74×
44South Dakota~3K0.74×
45North Dakota~3K0.73×
46South Carolina~20K0.72×
47West Virginia~5K0.66×
48Idaho~6K0.65×
49Alabama~20K0.63×
50Mississippi~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Kerala, United States
0.60×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kerala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kerala audience
#·InterestCategoryAffinity×
01US Open (tennis)Sports8.37×
02Turkish AirlinesTravel & Leisure8.37×
03Rosie O'DonnellMovies & TV8.37×
04LufthansaTravel & Leisure8.37×
05International educationBusiness & Career8.37×
06Web serverTechnology & Electronics6.07×
07The Championships, WimbledonSports6.01×
08Christina ApplegateMovies & TV5.31×
09Minnesota WildSports5.13×
10Apple StoreShopping4.98×
11Standup paddleboardingSports4.87×
12JetBlueTravel & Leisure4.52×
13Alaska AirlinesTravel & Leisure4.45×
14Summer vacationTravel & Leisure3.10×
15Art exhibitionArts & Culture2.93×
167-ElevenShopping2.77×
17InnovationBusiness & Career2.45×
18Contemporary artArts & Culture2.44×
19Indeed.comBusiness & Career1.94×
20FIFA World CupSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kerala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kerala audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.21×
Community OrientationOPEN1.79×
Luxury OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kerala audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.83×
DIY MentalityTHRILL0.88×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kerala have in United States?

Kerala has an estimated audience of 1,763,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kerala fans?

55.6% of Kerala fans are female, 44.4% are male, with an average age of 30.8 years.

03

Which brands do Kerala fans like most?

Kerala fans show strongest brand affinity for US Open (tennis) (8.37×), Web server (6.07×), and JetBlue (4.52×) over the country average.

04

Where do Kerala fans live in United States?

Kerala fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kerala fans also like?

Beyond Kerala itself, the audience over-indexes on Web server (6.07×), JetBlue (4.52×), Apple Store (4.98×), and Alaska Airlines (4.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Kerala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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