Rascasse Audience Intelligence

Kerala Audience in Germany

A data profile of the people who buy, follow and care about Kerala in Germany — modelled from more than twelve digital signal sources. Kerala has an estimated audience of 485,834 people in Germany.

#116among Region in Germany#1017among POI in Germany#939in Travel & Leisure

The average Kerala fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Dua Lipa, Do it yourself (DIY), with strongest over-indexing on Ryanair (2.38× the country average).

Demographically, the Kerala audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kerala fan in Germany is balanced, around 30.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kerala profile in Germany.

Audience size
486K
in Germany
Gender
54.3%♀
45.7% male
Age
30.7
average years
Country rank
#12028
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kerala fans

54.3% are female, 45.7% are male, average age 30.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Kerala audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age30.7
Estimated audience size485,834
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Kerala audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Kerala audience comes from Germany.

Worldwide audience distribution share by country for Kerala
CountryShare
India35.3%
United States9.5%
United Arab Emirates7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kerala audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kerala fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.66×
02Hessen~60K1.62×
03Bayern~100K1.41×
04Baden-Württemberg~80K1.19×
05Hamburg~10K1.17×
06Nordrhein-Westfalen~100K1.05×
07Bremen~4K1.05×
08Rheinland-Pfalz~20K1.00×
09Saarland~5K0.82×
10Thüringen~10K0.80×
11Niedersachsen~40K0.78×
12Sachsen~20K0.77×
13Brandenburg~10K0.74×
14Sachsen-Anhalt~9K0.73×
15Schleswig-Holstein~10K0.72×
16Mecklenburg-Vorpommern~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Kerala, Germany
0.64×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kerala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kerala audience
#·InterestCategoryAffinity×
01Dua LipaMusic & Radio5.29×
02Mila KunisMovies & TV5.13×
03SunscreenBeauty & Wellness4.70×
04S.S.C. NapoliSports4.49×
05Sports bettingGames4.12×
06Arnold SchwarzeneggerMovies & TV3.52×
07Hair conditionerBeauty & Wellness2.71×
08SkyscannerTravel & Leisure2.48×
09Art museumArts & Culture2.46×
10Art exhibitionArts & Culture2.44×
11Sex and the CityMovies & TV2.41×
12EtsyFashion & Accessoires2.40×
13RyanairTravel & Leisure2.38×
14Tour de FranceSports2.22×
15Contemporary artArts & Culture2.06×
16Modern architectureArts & Culture2.04×
17Local foodFood & Beverages2.02×
18BatmanMovies & TV1.92×
19Alpine skiingSports1.83×
20Do it yourself (DIY)Home & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kerala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kerala audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.77×
Risk AppetiteTHRILL1.68×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kerala audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.92×
Need for SecurityCONSERVATISM0.92×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kerala have in Germany?

Kerala has an estimated audience of 485,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kerala fans?

54.3% of Kerala fans are female, 45.7% are male, with an average age of 30.7 years.

03

Which brands do Kerala fans like most?

Kerala fans show strongest brand affinity for Ryanair (2.38×), Dua Lipa (5.29×), and Do it yourself (DIY) (1.68×) over the country average.

04

Where do Kerala fans live in Germany?

Kerala fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kerala fans also like?

Beyond Kerala itself, the audience over-indexes on Dua Lipa (5.29×), Do it yourself (DIY) (1.68×), Batman (1.92×), and Etsy (2.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Kerala audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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