Kerala Audience in Germany
Kerala has an estimated audience of 485,834 people in Germany. 54.3% are female, 45.7% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Gudrun Sjödén, Natural rubber, JDSU.
The average Kerala fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Gudrun Sjödén, with strongest over-indexing on Progressive rock (4.43× the country average). Demographically, the Kerala audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kerala fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 30.7 |
| Estimated audience size | 485,834 |
Audience persona
The typical Kerala fan in Germany is balanced, around 30.7 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,982 | 1.07× |
| Bayern | 111,797 | 1.43× |
| Baden-Württemberg | 79,467 | 1.2× |
| Hessen | 62,936 | 1.7× |
| Berlin | 37,756 | 1.74× |
| Niedersachsen | 36,510 | 0.77× |
| Rheinland-Pfalz | 24,115 | 0.99× |
| Sachsen | 18,417 | 0.77× |
| Hamburg | 13,126 | 1.2× |
| Schleswig-Holstein | 12,321 | 0.71× |
| Brandenburg | 10,563 | 0.7× |
| Thüringen | 8,930 | 0.72× |
| Sachsen-Anhalt | 8,391 | 0.67× |
| Mecklenburg-Vorpommern | 5,174 | 0.56× |
| Saarland | 4,440 | 0.74× |
| Bremen | 4,308 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.43× | Music & Radio |
| Artistic inspiration | 2.4× | Arts & Culture |
| Gudrun Sjödén | 5.29× | Fashion & Accessoires |
| Natural rubber | 2.63× | Cars & Mobility |
| JDSU | 3.04× | Business & Career |
| Commercial mortgage | 1.67× | Business & Career |
| Icon (magazine) | 1.86× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.11× | Music & Radio |
| Alaska | 2.2× | Travel & Leisure |
| Motion Picture Association of America | 4.91× | Movies & TV |
| Ipekyol | 2.46× | Shopping |
| Noodle (Gorillaz) | 1.78× | Music & Radio |
| Home Delivery | 1.55× | Food & Beverages |
| Graham Greene (actor) | 2.14× | |
| Bully (2011 film) | 3.23× | Movies & TV |
| Pro-Ject | 3.23× | Music & Radio |
| Centurion (film) | 2.64× | Movies & TV |
| Cachorro | 1.72× | Pets & Animals |
| Jaguar F-Pace | 3.13× | Cars & Mobility |
| Building insulation | 2.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.68 |
| Sports Activity | POWER | 1.57 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.47 |
| Design Affinity | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.3% |
| United States | 9.5% |
| United Arab Emirates | 7.3% |
See Kerala audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Kerala have in Germany?
Kerala has an estimated audience of 485,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kerala fans?
54.3% of Kerala fans are female, 45.7% are male, with an average age of 30.7 years.
Which brands do Kerala fans like most?
Kerala fans show strongest brand affinity for Progressive rock (4.43×), Artistic inspiration (2.4×), and Gudrun Sjödén (5.29×) over the country average.
Where do Kerala fans live in Germany?
Kerala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,982), Bayern (reach 111,797), and Baden-Württemberg (reach 79,467). These three regions account for the largest share of the active audience.
What other brands do Kerala fans also like?
Beyond Kerala itself, the audience over-indexes on Artistic inspiration (2.4×), Gudrun Sjödén (5.29×), Natural rubber (2.63×), and JDSU (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.