A data profile of the people who buy, follow and care about Kerala in India — modelled from more than twelve digital signal sources. Kerala has an estimated audience of 6,564,757 people in India.
Kerala has an estimated audience of 6,564,757 people in India. 23.5% are female, 76.5% are male, average age 30.0.
The key figures that characterise the Kerala profile in India.
23.5% are female, 76.5% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 30.0 |
| Estimated audience size | 6,564,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Kerala audience comes from India.
| Country | Share |
|---|---|
| India | 35.3% |
| United States | 9.5% |
| United Arab Emirates | 7.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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