Rascasse Audience Intelligence

Sunscreen Audience in Germany

A data profile of the people who buy, follow and care about Sunscreen in Germany — modelled from more than twelve digital signal sources. Sunscreen has an estimated audience of 1,354,912 people in Germany.

#2among Sun in Germany#2580among Topic in Germany#107in Beauty & Wellness

The average Sunscreen fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportingbet, Rings (gymnastics), SKYY vodka, with strongest over-indexing on Sportingbet (61.89× the country average).

Demographically, the Sunscreen audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunscreen fan in Germany is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Sportingbet.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunscreen profile in Germany.

Audience size
1.4M
in Germany
Gender
80.0%♀
20.0% male
Age
37.0
average years
Country rank
#4908
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunscreen fans

80.0% are female, 20.0% are male, average age 37.0.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Sunscreen audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age37.0
Estimated audience size1,354,912
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sunscreen audience in Germany
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Sunscreen audience comes from Germany.

Worldwide audience distribution share by country for Sunscreen
CountryShare
Japan17.2%
United States13.3%
Thailand4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunscreen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunscreen fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.30×
02Nordrhein-Westfalen~400K1.22×
03Bremen~10K1.18×
04Baden-Württemberg~200K1.16×
05Berlin~70K1.12×
06Hessen~100K1.11×
07Bayern~200K1.05×
08Niedersachsen~100K1.00×
09Rheinland-Pfalz~70K0.98×
10Schleswig-Holstein~50K0.98×
11Saarland~20K0.92×
12Sachsen~60K0.90×
13Brandenburg~30K0.82×
14Thüringen~30K0.81×
15Sachsen-Anhalt~30K0.79×
16Mecklenburg-Vorpommern~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Sunscreen, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunscreen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunscreen audience
#·InterestCategoryAffinity×
01SKYY vodkaFood & Beverages74.71×
02Metroid DreadGames66.38×
03MetroidGames66.38×
04E-commerce payment systemTechnology & Electronics62.97×
05Krispy KremeFood & Beverages62.70×
06SportingbetSports61.89×
07Debit MasterCardBusiness & Career45.33×
08Tanning activatorBeauty & Wellness41.73×
09Google WalletTechnology & Electronics38.31×
10SmirnoffFood & Beverages37.73×
11Contactless paymentBusiness & Career28.28×
12Plus500Business & Career20.00×
13Rings (gymnastics)Sports18.71×
14Bet365Games16.90×
15SumupBusiness & Career15.11×
16Wireless speakersTechnology & Electronics13.58×
17Sun tanningBeauty & Wellness12.06×
18Payment systemShopping9.81×
19Language schoolKids & Family9.43×
20Automotive lightingCars & Mobility9.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunscreen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunscreen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.43×
Need for SecurityCONSERVATISM2.23×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunscreen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
IndividualismJOY0.99×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunscreen have in Germany?

Sunscreen has an estimated audience of 1,354,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sunscreen fans?

80.0% of Sunscreen fans are female, 20.0% are male, with an average age of 37.0 years.

03

Which brands do Sunscreen fans like most?

Sunscreen fans show strongest brand affinity for Sportingbet (61.89×), Rings (gymnastics) (18.71×), and SKYY vodka (74.71×) over the country average.

04

Where do Sunscreen fans live in Germany?

Sunscreen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunscreen fans also like?

Beyond Sunscreen itself, the audience over-indexes on Rings (gymnastics) (18.71×), SKYY vodka (74.71×), Krispy Kreme (62.7×), and Metroid Dread (66.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in Germany

See Sunscreen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →