Sunscreen Audience in Germany
Sunscreen has an estimated audience of 1,354,912 people in Germany. 80.0% are female, 20.0% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportingbet, Rings (gymnastics), SKYY vodka, Krispy Kreme, Bet365.
The average Sunscreen fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportingbet, Rings (gymnastics), SKYY vodka, with strongest over-indexing on Sportingbet (61.89× the country average). Demographically, the Sunscreen audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Sun
Demographics of Sunscreen fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 37.0 |
| Estimated audience size | 1,354,912 |
Audience persona
The typical Sunscreen fan in Germany is more female, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Sportingbet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 378,033 | 1.28× |
| Bayern | 230,075 | 1.06× |
| Baden-Württemberg | 227,698 | 1.23× |
| Niedersachsen | 135,708 | 1.03× |
| Hessen | 114,899 | 1.11× |
| Rheinland-Pfalz | 68,727 | 1.01× |
| Berlin | 65,313 | 1.08× |
| Sachsen | 58,729 | 0.88× |
| Schleswig-Holstein | 48,191 | 0.99× |
| Hamburg | 40,423 | 1.32× |
| Brandenburg | 32,338 | 0.77× |
| Sachsen-Anhalt | 25,802 | 0.73× |
| Thüringen | 25,492 | 0.74× |
| Mecklenburg-Vorpommern | 18,222 | 0.7× |
| Saarland | 14,461 | 0.87× |
| Bremen | 13,803 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportingbet | 61.89× | Sports |
| Rings (gymnastics) | 18.71× | Sports |
| SKYY vodka | 74.71× | Food & Beverages |
| Krispy Kreme | 62.7× | Food & Beverages |
| Bet365 | 16.9× | Games |
| Google Wallet | 38.31× | Technology & Electronics |
| Metroid Dread | 66.38× | Games |
| Metroid | 66.38× | Games |
| Contactless payment | 28.28× | Business & Career |
| Sumup | 15.11× | Business & Career |
| E-commerce payment system | 62.97× | Technology & Electronics |
| Plus500 | 20× | Business & Career |
| Debit MasterCard | 45.33× | Business & Career |
| Payment system | 9.81× | Shopping |
| Sun tanning | 12.06× | Beauty & Wellness |
| Smirnoff | 37.73× | Food & Beverages |
| Automotive lighting | 9.13× | Cars & Mobility |
| Language school | 9.43× | Kids & Family |
| Wireless speakers | 13.58× | Technology & Electronics |
| Tanning activator | 41.73× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Extroversion | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.5 |
| DIY Mentality | THRILL | 1.44 |
| Quality Awareness | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.2% |
| United States | 13.3% |
| Thailand | 4.7% |
See Sunscreen audiences in other countries
More Sun audiences in Germany
- Sun tanning (1,573,707)
- Sunless tanning (664,839)
- Indoor tanning lotion (282,022)
- Tanning lamp (179,508)
- Sunburn (49,649)
Frequently asked questions
How many fans does Sunscreen have in Germany?
Sunscreen has an estimated audience of 1,354,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunscreen fans?
80.0% of Sunscreen fans are female, 20.0% are male, with an average age of 37.0 years.
Which brands do Sunscreen fans like most?
Sunscreen fans show strongest brand affinity for Sportingbet (61.89×), Rings (gymnastics) (18.71×), and SKYY vodka (74.71×) over the country average.
Where do Sunscreen fans live in Germany?
Sunscreen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 378,033), Bayern (reach 230,075), and Baden-Württemberg (reach 227,698). These three regions account for the largest share of the active audience.
What other brands do Sunscreen fans also like?
Beyond Sunscreen itself, the audience over-indexes on Rings (gymnastics) (18.71×), SKYY vodka (74.71×), Krispy Kreme (62.7×), and Bet365 (16.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.