Sunscreen Audience in United States

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Sunscreen has an estimated audience of 12,879,485 people in United States. 74.8% are female, 25.2% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Skin care, Moisturizer, Macy's, Kohl's, Walgreens.

The average Sunscreen fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skin care, Moisturizer, Macy's, with strongest over-indexing on Skin care (2.64× the country average). Demographically, the Sunscreen audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Sunscreen fans

Demographic split for Sunscreen audience in United States
MetricValue
Female74.8%
Male25.2%
Average age40.4
Estimated audience size12,879,485

Audience persona

The typical Sunscreen fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Skin care.

Top regions in United States

Top regions ranked by reach for Sunscreen in United States
RegionReachAffinity
California2,290,3951.62×
Texas1,474,1591.33×
Florida1,101,5421.26×
New York953,8401.33×
Illinois505,5131.18×
Georgia450,5191.14×
Pennsylvania441,1621.02×
New Jersey425,5461.3×
North Carolina414,8531.07×
Ohio380,6980.96×
Virginia367,4831.17×
Arizona365,1621.39×
Michigan339,9691.01×
Washington302,4331.17×
Massachusetts297,0701.17×
Maryland272,1961.23×
Tennessee243,7270.94×
Indiana222,4720.95×
Colorado206,7221.02×
Minnesota190,1941.03×
Missouri188,7580.91×
South Carolina180,3080.93×
Wisconsin164,6440.85×
Louisiana163,7770.99×
Alabama162,6840.9×
Kentucky145,8410.9×
Nevada145,6331.17×
Oregon144,8070.98×
Oklahoma134,0040.94×
Connecticut132,3111.02×
Utah114,4550.99×
Kansas100,6900.99×
Hawaii100,2041.81×
Iowa96,2780.91×
Mississippi89,2470.84×
Arkansas86,3270.81×
New Mexico61,4460.95×
Nebraska59,4460.92×
Idaho54,2610.84×
West Virginia44,8870.75×
Washington, District of Columbia39,5871.02×
New Hampshire38,3870.76×
Rhode Island38,1080.93×
Delaware34,5000.97×
Maine33,0910.72×
South Dakota22,6980.76×
Montana22,6550.63×
North Dakota20,4600.77×
Alaska16,1940.59×
Vermont13,8250.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunscreen audience
BrandAffinityCategory
Skin care2.64×Beauty & Wellness
Moisturizer3.51×Home & Garden
Macy's2.02×Shopping
Kohl's1.9×Shopping
Walgreens1.99×Shopping
Health And Beauty3.3×Beauty & Wellness
Sephora2.16×Shopping
Women's clothing1.79×Fashion & Accessoires
Ageing2.87×Beauty & Wellness
ULTA Beauty2.47×Beauty & Wellness
Makeup brush4.45×Beauty & Wellness
Wedding videography4.56×Kids & Family
Natural skin care2.96×Beauty & Wellness
Personal care2.06×Health
Target Corporation1.61×Shopping
Beauty & Fashion3.69×Beauty & Wellness
Foundation (cosmetics)4.22×Beauty & Wellness
Beauty salons1.66×Beauty & Wellness
Hair conditioner2.94×Beauty & Wellness
Eyelash extensions3.08×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunscreen audience
TraitClusterScore
SustainabilityBALANCE1.54
Price SensitivityPREMIUM1.37
ExtroversionTHRILL1.35
IndulgenceJOY1.31
TravellingTHRILL1.3
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Sunscreen
CountryShare
Japan17.2%
United States13.3%
Thailand4.7%

See Sunscreen audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Sunscreen have in United States?

Sunscreen has an estimated audience of 12,879,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunscreen fans?

74.8% of Sunscreen fans are female, 25.2% are male, with an average age of 40.4 years.

Which brands do Sunscreen fans like most?

Sunscreen fans show strongest brand affinity for Skin care (2.64×), Moisturizer (3.51×), and Macy's (2.02×) over the country average.

Where do Sunscreen fans live in United States?

Sunscreen fans in United States are most concentrated in California (reach 2,290,395), Texas (reach 1,474,159), and Florida (reach 1,101,542). These three regions account for the largest share of the active audience.

What other brands do Sunscreen fans also like?

Beyond Sunscreen itself, the audience over-indexes on Moisturizer (3.51×), Macy's (2.02×), Kohl's (1.9×), and Walgreens (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.