Sunless tanning Audience in United States

Sunless tanning logo

Sunless tanning has an estimated audience of 5,752,810 people in United States. 80.3% are female, 19.7% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Indoor tanning lotion, Tanning bed, Sun tanning, Casablanca (film), Filler (materials).

The average Sunless tanning fan in United States is 36.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Indoor tanning lotion, Tanning bed, Sun tanning, with strongest over-indexing on Indoor tanning lotion (16.63× the country average). Demographically, the Sunless tanning audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Sunless tanning fans

Demographic split for Sunless tanning audience in United States
MetricValue
Female80.3%
Male19.7%
Average age36.6
Estimated audience size5,752,810

Audience persona

The typical Sunless tanning fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Indoor tanning lotion.

Top regions in United States

Top regions ranked by reach for Sunless tanning in United States
RegionReachAffinity
Texas420,0420.85×
California405,3930.64×
Florida325,8780.84×
New York248,7730.77×
North Carolina238,9161.38×
Ohio212,0481.2×
Illinois178,7340.93×
Pennsylvania168,2770.87×
Georgia156,3740.88×
Michigan148,2480.99×
Tennessee147,2611.28×
Indiana135,4631.29×
Alabama121,3851.51×
Missouri120,1881.3×
Virginia115,8420.83×
South Carolina109,4311.26×
Kentucky96,9921.34×
Colorado96,5801.07×
Massachusetts91,4190.81×
Wisconsin84,1470.97×
New Jersey83,4900.57×
Arizona82,5800.7×
Minnesota81,6260.99×
Washington78,1720.68×
Louisiana76,4081.03×
Oklahoma69,6841.09×
Arkansas66,1651.4×
Mississippi65,3121.38×
Iowa61,3801.3×
Maryland57,2630.58×
Utah52,7281.02×
Oregon52,2970.79×
Kansas48,9281.08×
Connecticut45,7230.79×
West Virginia38,7831.45×
Nevada38,5950.69×
Idaho29,6991.03×
Nebraska29,0021.01×
New Hampshire26,5001.17×
Maine22,5651.09×
New Mexico21,2580.74×
Montana17,2811.08×
Rhode Island16,5570.9×
South Dakota15,4321.16×
Hawaii15,0200.61×
Delaware14,1540.89×
North Dakota12,6531.07×
Alaska11,3280.92×
Wyoming10,7131.26×
Vermont10,3631.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunless tanning audience
BrandAffinityCategory
Indoor tanning lotion16.63×Beauty & Wellness
Tanning bed10.29×Beauty & Wellness
Sun tanning6.35×Beauty & Wellness
Casablanca (film)10.23×Movies & TV
Filler (materials)25.35×Beauty & Wellness
Blondie (band)12.02×Music & Radio
Friends1.81×Movies & TV
Lupita Nyongo12.2×Movies & TV
Tanning lamp12.49×Beauty & Wellness
Safeco Insurance21×Business & Career
Massage2.49×Health
Old Navy1.57×Fashion & Accessoires
Marshalls1.7×Fashion & Accessoires
Ultraviolet3.64×Beauty & Wellness
Sun1.59×Travel & Leisure
Sara Sampaio9.9×Fashion & Accessoires
ULTA Beauty1.79×Beauty & Wellness
Causeway Bay2.4×Travel & Leisure
Bikini2.25×Fashion & Accessoires
Fashion Nova1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunless tanning audience
TraitClusterScore
ExtroversionTHRILL1.61
CreativityOPEN1.35
Price SensitivityPREMIUM1.31
SustainabilityBALANCE1.29
MindfulnessBALANCE1.25
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Sunless tanning
CountryShare
United States29.2%
United Kingdom12.0%
Brazil8.4%

See Sunless tanning audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Sunless tanning have in United States?

Sunless tanning has an estimated audience of 5,752,810 people in United States, concentrated in Texas and California.

What is the gender split and age of Sunless tanning fans?

80.3% of Sunless tanning fans are female, 19.7% are male, with an average age of 36.6 years.

Which brands do Sunless tanning fans like most?

Sunless tanning fans show strongest brand affinity for Indoor tanning lotion (16.63×), Tanning bed (10.29×), and Sun tanning (6.35×) over the country average.

Where do Sunless tanning fans live in United States?

Sunless tanning fans in United States are most concentrated in Texas (reach 420,042), California (reach 405,393), and Florida (reach 325,878). These three regions account for the largest share of the active audience.

What other brands do Sunless tanning fans also like?

Beyond Sunless tanning itself, the audience over-indexes on Tanning bed (10.29×), Sun tanning (6.35×), Casablanca (film) (10.23×), and Filler (materials) (25.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunless tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.