Rascasse Audience Intelligence

Sunless tanning Audience in United States

A data profile of the people who buy, follow and care about Sunless tanning in United States — modelled from more than twelve digital signal sources. Sunless tanning has an estimated audience of 5,752,810 people in United States.

#3among Sun in United States#3444among Topic in United States#125in Beauty & Wellness

The average Sunless tanning fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indoor tanning lotion, Tanning bed, Sun tanning, with strongest over-indexing on Indoor tanning lotion (16.63× the country average).

Demographically, the Sunless tanning audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunless tanning fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Indoor tanning lotion.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunless tanning profile in United States.

Audience size
5.8M
in United States
Gender
80.3%♀
19.7% male
Age
36.6
average years
Country rank
#5905
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunless tanning fans

80.3% are female, 19.7% are male, average age 36.6.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for Sunless tanning audience in United States
MetricValue
Female80.3%
Male19.7%
Average age36.6
Estimated audience size5,752,810
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Sunless tanning audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Sunless tanning audience comes from United States.

Worldwide audience distribution share by country for Sunless tanning
CountryShare
United States29.2%
United Kingdom12.0%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunless tanning audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunless tanning fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.28×
02Kentucky~90K1.27×
03Arkansas~60K1.24×
04North Carolina~200K1.22×
05Mississippi~60K1.22×
06Iowa~60K1.22×
07West Virginia~30K1.21×
08Tennessee~100K1.19×
09Missouri~100K1.19×
10Kansas~50K1.19×
11Ohio~200K1.15×
12Indiana~100K1.15×
13South Carolina~100K1.11×
14Louisiana~80K1.07×
15Utah~60K1.07×
16Oklahoma~70K1.05×
17New Hampshire~20K1.05×
18Idaho~30K1.04×
19South Dakota~10K1.04×
20North Dakota~10K1.04×
21Montana~20K1.03×
22Colorado~90K1.01×
23Michigan~200K1.00×
24Minnesota~80K1.00×
25Nebraska~30K1.00×
26Maine~20K1.00×
27Alaska~10K1.00×
28Vermont~10K1.00×
29Rhode Island~20K0.99×
30Wisconsin~80K0.97×
31Delaware~20K0.95×
32Pennsylvania~200K0.92×
33Connecticut~50K0.91×
34Illinois~200K0.90×
35Hawaii~20K0.90×
36Oregon~60K0.89×
37New Mexico~30K0.89×
38Georgia~200K0.88×
39Massachusetts~100K0.87×
40Washington, District of Columbia~10K0.86×
41Florida~300K0.84×
42Arizona~100K0.83×
43Nevada~50K0.83×
44Virginia~100K0.82×
45New York~300K0.81×
46Washington~90K0.81×
47Texas~400K0.80×
48Maryland~70K0.75×
49New Jersey~100K0.74×
50California~400K0.65×
Fig. 06

Affinity by region

Affinity by region — Sunless tanning, United States
0.65×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunless tanning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunless tanning audience
#·InterestCategoryAffinity×
01Filler (materials)Beauty & Wellness25.35×
02Safeco InsuranceBusiness & Career21.00×
03Indoor tanning lotionBeauty & Wellness16.63×
04Tanning lampBeauty & Wellness12.49×
05Lupita NyongoMovies & TV12.20×
06Blondie (band)Music & Radio12.02×
07SnusFood & Beverages11.81×
08Tanning bedBeauty & Wellness10.29×
09Casablanca (film)Movies & TV10.23×
10Sara SampaioFashion & Accessoires9.90×
11Sun tanningBeauty & Wellness6.35×
12UltravioletBeauty & Wellness3.64×
13MassageHealth2.49×
14Aerie (American Eagle Outfitters)Brand2.49×
15Causeway BayTravel & Leisure2.40×
16BikiniFashion & Accessoires2.25×
17ULTA BeautyBeauty & Wellness1.79×
18MarshallsFashion & Accessoires1.70×
19SunTravel & Leisure1.59×
20Old NavyFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunless tanning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunless tanning audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
CreativityOPEN1.20×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunless tanning audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Need for SecurityCONSERVATISM0.85×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunless tanning have in United States?

Sunless tanning has an estimated audience of 5,752,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunless tanning fans?

80.3% of Sunless tanning fans are female, 19.7% are male, with an average age of 36.6 years.

03

Which brands do Sunless tanning fans like most?

Sunless tanning fans show strongest brand affinity for Indoor tanning lotion (16.63×), Tanning bed (10.29×), and Sun tanning (6.35×) over the country average.

04

Where do Sunless tanning fans live in United States?

Sunless tanning fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sunless tanning fans also like?

Beyond Sunless tanning itself, the audience over-indexes on Tanning bed (10.29×), Sun tanning (6.35×), Blondie (band) (12.02×), and Casablanca (film) (10.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in United States

See Sunless tanning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunless tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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