Filler (materials) Audience in United States

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Filler (materials) has an estimated audience of 536,214 people in United States. 81.2% are female, 18.8% are male, average age 34.0. Top regions: Virginia, California, Texas. Top brand affinities: Kelly Osbourne, Alison Brie, Rachel Weisz, Sharon Osbourne, Koreaboo.

The average Filler (materials) fan in United States is 34.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Kelly Osbourne, Alison Brie, Rachel Weisz, with strongest over-indexing on Kelly Osbourne (20× the country average). Demographically, the Filler (materials) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Filler (materials) fans

Demographic split for Filler (materials) audience in United States
MetricValue
Female81.2%
Male18.8%
Average age34.0
Estimated audience size536,214

Audience persona

The typical Filler (materials) fan in United States is more female, around 34.0 years old, with strong Pet Ownership tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Filler (materials) in United States
RegionReachAffinity
Virginia198,30715.18×
California63,6441.08×
Texas41,2970.9×
Florida36,8551.02×
Georgia30,2611.83×
New York28,2190.94×
Illinois22,6901.27×
Pennsylvania13,9870.77×
New Jersey11,7670.86×
North Carolina10,9430.68×
Arizona10,4290.95×
Ohio10,2220.62×
Tennessee9,3550.87×
Washington8,9460.83×
South Carolina8,5181.06×
Michigan8,2310.59×
Massachusetts7,7330.73×
Maryland6,9540.75×
Colorado6,6150.78×
Indiana6,2500.64×
Oregon5,6030.91×
Wisconsin5,2470.65×
Louisiana4,9200.71×
Missouri4,8150.56×
Alabama4,4920.6×
Minnesota4,4390.58×
Nevada4,4100.85×
Utah3,9310.82×
Kentucky3,6850.55×
Oklahoma3,6750.62×
Connecticut3,3440.62×
Iowa3,3120.75×
Kansas2,5560.6×
Arkansas2,5520.58×
Mississippi2,3410.53×
New Mexico1,9210.71×
Hawaii1,8020.78×
Idaho1,4400.54×
Washington, District of Columbia1,3450.83×
Rhode Island1,3280.78×
Nebraska1,3110.49×
New Hampshire1,1400.54×
West Virginia1,1200.45×
Montana8600.58×
Maine7860.41×
Delaware6730.45×
Alaska5920.52×
South Dakota5470.44×
North Dakota5140.47×
Vermont3950.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filler (materials) audience
BrandAffinityCategory
Kelly Osbourne20×Music & Radio
Alison Brie20×Movies & TV
Rachel Weisz20×Movies & TV
Sharon Osbourne13.56×Movies & TV
Koreaboo38.04×Internet & Social Media
Aaron Paul20×Movies & TV
Lisa Rinna16.63×Movies & TV
Matthew Gray Gubler20×Fashion & Accessoires
Kat Dennings10.94×Movies & TV
Ming-Na Wen20×Movies & TV
Kristen Schaal20×Movies & TV
Rose McGowan16.79×Movies & TV
Gwendoline Christie13.75×Movies & TV
Sunless tanning9.33×Beauty & Wellness
London Eye13.57×Travel & Leisure
SkinMedica29×Beauty & Wellness
Chiwetel Ejiofor20×Movies & TV
Seth Green12.72×Movies & TV
Amy Adams10.2×Movies & TV
Metaphysics3.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filler (materials) audience
TraitClusterScore
Pet OwnershipJOY1.42
Luxury OrientationPREMIUM1.42
Quality AwarenessPREMIUM1.29
IndulgenceJOY1.22
Design AffinityPREMIUM1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Filler (materials)
CountryShare
United States14.8%
Japan9.2%
Italy7.4%

See Filler (materials) audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Filler (materials) have in United States?

Filler (materials) has an estimated audience of 536,214 people in United States, concentrated in Virginia and California.

What is the gender split and age of Filler (materials) fans?

81.2% of Filler (materials) fans are female, 18.8% are male, with an average age of 34.0 years.

Which brands do Filler (materials) fans like most?

Filler (materials) fans show strongest brand affinity for Kelly Osbourne (20×), Alison Brie (20×), and Rachel Weisz (20×) over the country average.

Where do Filler (materials) fans live in United States?

Filler (materials) fans in United States are most concentrated in Virginia (reach 198,307), California (reach 63,644), and Texas (reach 41,297). These three regions account for the largest share of the active audience.

What other brands do Filler (materials) fans also like?

Beyond Filler (materials) itself, the audience over-indexes on Alison Brie (20×), Rachel Weisz (20×), Sharon Osbourne (13.56×), and Koreaboo (38.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filler (materials). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.