Rascasse Audience Intelligence

Filler (materials) Audience in United States

A data profile of the people who buy, follow and care about Filler (materials) in United States — modelled from more than twelve digital signal sources. Filler (materials) has an estimated audience of 536,214 people in United States.

#11115among Topic in United States#390in Beauty & Wellness

The average Filler (materials) fan in United States is 34.0 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Kelly Osbourne, Sunless tanning, Alison Brie, with strongest over-indexing on Kelly Osbourne (20× the country average).

Demographically, the Filler (materials) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filler (materials) fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filler (materials) profile in United States.

Audience size
536K
in United States
Gender
81.2%♀
18.8% male
Age
34.0
average years
Country rank
#35175
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filler (materials) fans

81.2% are female, 18.8% are male, average age 34.0.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Filler (materials) audience in United States
MetricValue
Female81.2%
Male18.8%
Average age34.0
Estimated audience size536,214
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Filler (materials) audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Filler (materials) audience comes from United States.

Worldwide audience distribution share by country for Filler (materials)
CountryShare
United States14.8%
Japan9.2%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filler (materials) audience in United States is strongest.

Fig. 05

Top regions by affinity

Filler (materials) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K13.00×
02Georgia~20K1.41×
03California~70K1.21×
04Florida~40K1.18×
05Louisiana~8K1.13×
06Texas~50K1.12×
07Illinois~20K1.10×
08New York~30K1.09×
09Wyoming<1K1.08×
10Kansas~4K1.06×
11South Carolina~8K1.03×
12Nevada~5K1.02×
13Arizona~10K1.01×
14Kentucky~7K1.01×
15New Jersey~10K1.00×
16Maryland~9K1.00×
17Mississippi~4K1.00×
18Pennsylvania~20K0.99×
19North Carolina~20K0.99×
20Oregon~6K0.99×
21Tennessee~10K0.97×
22Arkansas~4K0.97×
23South Dakota~1K0.97×
24Washington~10K0.96×
25Indiana~9K0.96×
26Colorado~8K0.95×
27Alabama~7K0.95×
28Hawaii~2K0.95×
29Ohio~20K0.93×
30Missouri~8K0.92×
31New Mexico~2K0.92×
32Connecticut~5K0.91×
33Utah~4K0.91×
34Delaware~1K0.91×
35Alaska~1K0.91×
36Oklahoma~5K0.90×
37Iowa~4K0.90×
38West Virginia~2K0.90×
39Massachusetts~9K0.89×
40Rhode Island~2K0.88×
41Washington, District of Columbia~1K0.88×
42North Dakota<1K0.87×
43Idaho~2K0.86×
44Michigan~10K0.85×
45Minnesota~7K0.85×
46Montana~1K0.85×
47Wisconsin~7K0.84×
48Nebraska~2K0.84×
49Maine~2K0.81×
50New Hampshire~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Filler (materials), United States
0.80×1.00×13.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filler (materials) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filler (materials) audience
#·InterestCategoryAffinity×
01SkinMedicaBeauty & Wellness58.44×
02KoreabooInternet & Social Media48.85×
03Sunless tanningBeauty & Wellness25.35×
04American Beauty (1999 film)Movies & TV23.35×
05Kelly OsbourneMusic & Radio20.00×
06Alison BrieMovies & TV20.00×
07Ming-Na WenMovies & TV20.00×
08Chiwetel EjioforMovies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10Lisa RinnaMovies & TV17.76×
11Gwendoline ChristieMovies & TV17.14×
12Rose McGowanMovies & TV15.38×
13Josh DuhamelFashion & Accessoires15.10×
14Seth GreenMovies & TV14.98×
15Hugh LaurieMovies & TV14.74×
16London EyeTravel & Leisure13.74×
17Sharon OsbourneMovies & TV12.31×
18MicrobladingBeauty & Wellness6.69×
19XInternet & Social Media1.91×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filler (materials) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filler (materials) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Pet OwnershipJOY1.74×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filler (materials) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
SustainabilityBALANCE0.83×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filler (materials) have in United States?

Filler (materials) has an estimated audience of 536,214 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Filler (materials) fans?

81.2% of Filler (materials) fans are female, 18.8% are male, with an average age of 34.0 years.

03

Which brands do Filler (materials) fans like most?

Filler (materials) fans show strongest brand affinity for Kelly Osbourne (20×), Sunless tanning (25.35×), and Alison Brie (20×) over the country average.

04

Where do Filler (materials) fans live in United States?

Filler (materials) fans in United States are most concentrated in Virginia (reach ~200K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Filler (materials) fans also like?

Beyond Filler (materials) itself, the audience over-indexes on Sunless tanning (25.35×), Alison Brie (20×), SkinMedica (58.44×), and Koreaboo (48.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Filler (materials) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filler (materials). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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