Rascasse Audience Intelligence

Koreaboo Audience in United States

A data profile of the people who buy, follow and care about Koreaboo in United States — modelled from more than twelve digital signal sources. Koreaboo has an estimated audience of 754,108 people in United States.

#907among Website / Newspaper / Magazine in United States#309in Internet & Social Media

The average Koreaboo fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CJ, Soul Eater (manga), Red Lips, with strongest over-indexing on CJ (61.14× the country average).

Demographically, the Koreaboo audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Koreaboo fan in United States is more female, around 29.8 years old, with strong Luxury Orientation tendencies and a notable affinity for CJ.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koreaboo profile in United States.

Audience size
754K
in United States
Gender
74.6%♀
25.4% male
Age
29.8
average years
Country rank
#28546
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Koreaboo

74.6% are female, 25.4% are male, average age 29.8.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Koreaboo audience in United States
MetricValue
Female74.6%
Male25.4%
Average age29.8
Estimated audience size754,108
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Koreaboo audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Koreaboo audience comes from United States.

Worldwide audience distribution share by country for Koreaboo
CountryShare
United States13.4%
Japan10.8%
India10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koreaboo audience in United States is strongest.

Fig. 05

Top regions by affinity

Koreaboo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K5.33×
02California~200K2.11×
03Connecticut~10K1.81×
04Washington~30K1.75×
05Rhode Island~4K1.70×
06New York~70K1.65×
07Washington, District of Columbia~4K1.53×
08Tennessee~20K1.48×
09Minnesota~20K1.47×
10Virginia~30K1.32×
11Massachusetts~20K1.29×
12Georgia~30K1.27×
13Maryland~20K1.26×
14Texas~90K1.24×
15Illinois~30K1.18×
16New Jersey~20K1.14×
17Oregon~10K1.14×
18Pennsylvania~30K1.10×
19Nevada~8K1.10×
20Mississippi~7K1.10×
21North Carolina~30K1.05×
22Michigan~20K0.98×
23Delaware~2K0.90×
24Indiana~10K0.89×
25Louisiana~9K0.87×
26North Dakota~1K0.85×
27Idaho~3K0.83×
28Alaska~1K0.81×
29Arizona~10K0.79×
30Missouri~10K0.79×
31New Mexico~3K0.75×
32Florida~40K0.70×
33South Carolina~8K0.70×
34Ohio~20K0.69×
35Kansas~4K0.69×
36Alabama~7K0.66×
37Colorado~8K0.65×
38Wisconsin~8K0.63×
39Iowa~4K0.63×
40Vermont<1K0.63×
41South Dakota~1K0.62×
42Montana~1K0.61×
43West Virginia~2K0.60×
44Nebraska~2K0.56×
45Oklahoma~5K0.55×
46New Hampshire~2K0.54×
47Kentucky~5K0.52×
48Arkansas~3K0.51×
49Maine~1K0.49×
50Utah~3K0.45×
Fig. 06

Affinity by region

Affinity by region — Koreaboo, United States
0.45×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koreaboo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koreaboo audience
#·InterestCategoryAffinity×
01Red LipsMusic & Radio83.83×
02The Hot SpotMovies & TV71.46×
03Super SentaiMovies & TV66.30×
04CJMusic & Radio61.14×
05Soul Eater (manga)Literature56.79×
06SoompiInternet & Social Media51.93×
07Dream DestinationsMovies & TV49.22×
08Filler (materials)Beauty & Wellness48.85×
09Ana Patricia GámezMovies & TV47.05×
10TokusatsuMovies & TV39.61×
11Seoul Broadcasting SystemMovies & TV33.01×
12Viki (website)Internet & Social Media24.52×
13tarte cosmeticsBeauty & Wellness23.73×
14Viz MediaLiterature19.73×
15It CosmeticsBeauty & Wellness19.44×
16Seven (Korean singer)Music & Radio18.47×
17Power RangersKids & Family16.45×
18KaijuMovies & TV10.20×
19FunimationMovies & TV9.47×
20ZulilyKids & Family9.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koreaboo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koreaboo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
Design AffinityPREMIUM1.39×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koreaboo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.62×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Koreaboo have in United States?

Koreaboo has an estimated audience of 754,108 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Koreaboo fans?

74.6% of Koreaboo fans are female, 25.4% are male, with an average age of 29.8 years.

03

Which brands do Koreaboo fans like most?

Koreaboo fans show strongest brand affinity for CJ (61.14×), Soul Eater (manga) (56.79×), and Red Lips (83.83×) over the country average.

04

Where do Koreaboo fans live in United States?

Koreaboo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Koreaboo fans also like?

Beyond Koreaboo itself, the audience over-indexes on Soul Eater (manga) (56.79×), Red Lips (83.83×), Super Sentai (66.3×), and tarte cosmetics (23.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Koreaboo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Koreaboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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