Koreaboo Audience in United States

Koreaboo logo

Koreaboo has an estimated audience of 797,222 people in United States. 74.6% are female, 25.4% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: CJ, Soul Eater (manga), Red Lips, Super Sentai, tarte cosmetics.

The average Koreaboo fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CJ, Soul Eater (manga), Red Lips, with strongest over-indexing on CJ (61.14× the country average). Demographically, the Koreaboo audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Koreaboo fans

Demographic split for Koreaboo audience in United States
MetricValue
Female74.6%
Male25.4%
Average age29.8
Estimated audience size797,222

Audience persona

The typical Koreaboo fan in United States is more female, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CJ.

Top regions in United States

Top regions ranked by reach for Koreaboo in United States
RegionReachAffinity
California191,7222.19×
Texas90,9931.33×
New York76,0651.71×
Florida39,4900.73×
Illinois32,6391.23×
Georgia31,9701.3×
Pennsylvania31,0301.16×
Washington26,8391.68×
North Carolina25,8441.08×
Virginia24,7421.27×
New Jersey24,5581.21×
Massachusetts21,4131.36×
Tennessee21,0441.32×
Hawaii19,1365.58×
Maryland18,2651.33×
Michigan17,6050.84×
Ohio16,8090.68×
Minnesota16,6781.46×
Connecticut15,9371.99×
Indiana12,2900.84×
Arizona11,9100.73×
Oregon11,4221.25×
Missouri10,1810.79×
Louisiana9,7710.95×
Nevada9,3321.21×
Colorado8,0590.64×
Mississippi7,7181.17×
Alabama7,3310.66×
Wisconsin7,2120.6×
South Carolina6,9990.58×
Oklahoma4,2570.48×
Kentucky4,2320.42×
Rhode Island4,1521.64×
Kansas4,1400.66×
Iowa4,0730.62×
Washington, District of Columbia3,7161.55×
Idaho3,0870.77×
Arkansas3,0610.47×
Utah2,9720.42×
New Mexico2,8310.71×
Delaware1,4820.67×
Alaska1,2660.74×
West Virginia1,2210.33×
Nebraska1,1720.29×
Montana1,0560.48×
North Dakota7590.46×
New Hampshire6740.21×
Vermont5820.42×
Maine5590.2×
Wyoming5020.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koreaboo audience
BrandAffinityCategory
CJ61.14×Music & Radio
Soul Eater (manga)56.79×Literature
Red Lips83.83×Music & Radio
Super Sentai66.3×Movies & TV
tarte cosmetics23.73×Beauty & Wellness
Soompi51.93×Internet & Social Media
The Hot Spot71.46×Movies & TV
Tokusatsu39.61×Movies & TV
Filler (materials)48.85×Beauty & Wellness
Power Rangers16.45×Kids & Family
Seven (Korean singer)18.47×Music & Radio
Seoul Broadcasting System33.01×Movies & TV
Funimation9.47×Movies & TV
Viki (website)24.52×Internet & Social Media
It Cosmetics19.44×Beauty & Wellness
Dream Destinations49.22×Movies & TV
Yahoo!奇摩名人娛樂3.27×Internet & Social Media
Viz Media19.73×Literature
Zulily9.03×Kids & Family
Ana Patricia Gámez47.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koreaboo audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
SustainabilityBALANCE1.39
LGBTQ+ IdentityOPEN1.34
Quality AwarenessPREMIUM1.25
Pet OwnershipJOY1.15
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Koreaboo
CountryShare
United States14.1%
Japan10.8%
India10.7%

See Koreaboo audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Koreaboo have in United States?

Koreaboo has an estimated audience of 797,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Koreaboo fans?

74.6% of Koreaboo fans are female, 25.4% are male, with an average age of 29.8 years.

Which brands do Koreaboo fans like most?

Koreaboo fans show strongest brand affinity for CJ (61.14×), Soul Eater (manga) (56.79×), and Red Lips (83.83×) over the country average.

Where do Koreaboo fans live in United States?

Koreaboo fans in United States are most concentrated in California (reach 191,722), Texas (reach 90,993), and New York (reach 76,065). These three regions account for the largest share of the active audience.

What other brands do Koreaboo fans also like?

Beyond Koreaboo itself, the audience over-indexes on Soul Eater (manga) (56.79×), Red Lips (83.83×), Super Sentai (66.3×), and tarte cosmetics (23.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Koreaboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.