Kaiju Audience in United States

Kaiju logo

Kaiju has an estimated audience of 3,586,928 people in United States. 44.2% are female, 55.8% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Google Photos, Combat sport, Kevin Murphy (screenwriter), Corona (band).

The average Kaiju fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Google Photos, Combat sport, with strongest over-indexing on Dog breed (2.08× the country average). Demographically, the Kaiju audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Kaiju fans

Demographic split for Kaiju audience in United States
MetricValue
Female44.2%
Male55.8%
Average age34.1
Estimated audience size3,586,928

Audience persona

The typical Kaiju fan in United States is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Kaiju in United States
RegionReachAffinity
California512,6721.3×
Texas321,0741.04×
Florida248,4371.02×
New York186,6510.93×
Illinois107,8400.9×
Pennsylvania105,4580.87×
Georgia105,0360.95×
Kentucky104,8512.33×
North Carolina103,8810.96×
Ohio99,4500.9×
Washington89,4611.24×
Virginia87,7401×
Massachusetts84,9731.2×
Michigan82,6340.88×
New Jersey76,9280.84×
Maryland75,6591.23×
Arizona74,9491.02×
Indiana66,5121.02×
Tennessee64,9960.9×
Missouri54,6850.95×
Colorado53,9370.95×
Alabama48,4900.97×
Oregon47,1601.15×
Minnesota46,4750.9×
Wisconsin44,3530.82×
Oklahoma43,9971.1×
South Carolina43,6870.81×
Louisiana39,5240.85×
Nevada37,0461.07×
Utah33,8151.05×
Connecticut30,2060.84×
Arkansas27,0840.92×
Kansas26,0170.92×
Iowa24,4120.83×
Mississippi24,2420.82×
New Mexico21,5171.2×
Idaho21,2941.18×
Hawaii17,8191.16×
Nebraska15,0120.83×
West Virginia14,9040.89×
Delaware13,3241.35×
Maine12,8201×
Washington, District of Columbia12,3931.15×
New Hampshire12,0490.85×
Montana10,5191.06×
Rhode Island8,8750.78×
Alaska8,7931.15×
South Dakota5,7550.69×
Vermont5,3180.84×
North Dakota5,0940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaiju audience
BrandAffinityCategory
Dog breed2.08×Pets & Animals
Google Photos3.45×Technology & Electronics
Combat sport1.99×Sports
Kevin Murphy (screenwriter)16.87×Movies & TV
Corona (band)6.29×Music & Radio
Nebraska Cornhuskers football2.95×Sports
Captain America (1990 film)3.36×Movies & TV
Israel1.55×Travel & Leisure
Jezebel (film)5.02×Movies & TV
3D printing1.7×Technology & Electronics
JDSU2.02×Business & Career
Hocus Pocus3.13×Movies & TV
Winemaking2.83×Food & Beverages
Hog Hunting1.99×Sports
Grammarly2.72×Business & Career
N1 road (South Africa)2.38×Travel & Leisure
Jesse Plemons1.94×Movies & TV
Wim Hof7.15×Sports
Vocal harmony2.39×Music & Radio
Wok3.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaiju audience
TraitClusterScore
ExtroversionTHRILL1.57
LGBTQ+ IdentityOPEN1.49
Pet OwnershipJOY1.29
Risk AppetiteTHRILL1.26
Early Adopter MentalityPOWER1.22
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Kaiju
CountryShare
United States38.4%
United Kingdom6.4%
Germany4.5%

See Kaiju audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Kaiju have in United States?

Kaiju has an estimated audience of 3,586,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Kaiju fans?

44.2% of Kaiju fans are female, 55.8% are male, with an average age of 34.1 years.

Which brands do Kaiju fans like most?

Kaiju fans show strongest brand affinity for Dog breed (2.08×), Google Photos (3.45×), and Combat sport (1.99×) over the country average.

Where do Kaiju fans live in United States?

Kaiju fans in United States are most concentrated in California (reach 512,672), Texas (reach 321,074), and Florida (reach 248,437). These three regions account for the largest share of the active audience.

What other brands do Kaiju fans also like?

Beyond Kaiju itself, the audience over-indexes on Google Photos (3.45×), Combat sport (1.99×), Kevin Murphy (screenwriter) (16.87×), and Corona (band) (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaiju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.