Kaiju Audience in United States

Kaiju has an estimated audience of 3,586,928 people in United States. 44.2% are female, 55.8% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Catherine O'Hara, Steve Buscemi, Moto Guzzi, Hotel Transylvania, Autism Awareness.

The average Kaiju fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Catherine O'Hara, Steve Buscemi, Moto Guzzi, with strongest over-indexing on Catherine O'Hara (38.05× the country average). Demographically, the Kaiju audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Kaiju fans

Demographic split for Kaiju audience in United States
MetricValue
Female44.2%
Male55.8%
Average age34.1
Estimated audience size3,586,928

Audience persona

The typical Kaiju fan in United States is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Catherine O'Hara.

Top regions in United States

Top regions ranked by reach for Kaiju in United States
RegionReachAffinity
California512,6721.3×
Texas321,0741.04×
Florida248,4371.02×
New York186,6510.93×
Illinois107,8400.9×
Pennsylvania105,4580.87×
Georgia105,0360.95×
Kentucky104,8512.33×
North Carolina103,8810.96×
Ohio99,4500.9×
Washington89,4611.24×
Virginia87,7401×
Massachusetts84,9731.2×
Michigan82,6340.88×
New Jersey76,9280.84×
Maryland75,6591.23×
Arizona74,9491.02×
Indiana66,5121.02×
Tennessee64,9960.9×
Missouri54,6850.95×
Colorado53,9370.95×
Alabama48,4900.97×
Oregon47,1601.15×
Minnesota46,4750.9×
Wisconsin44,3530.82×
Oklahoma43,9971.1×
South Carolina43,6870.81×
Louisiana39,5240.85×
Nevada37,0461.07×
Utah33,8151.05×
Connecticut30,2060.84×
Arkansas27,0840.92×
Kansas26,0170.92×
Iowa24,4120.83×
Mississippi24,2420.82×
New Mexico21,5171.2×
Idaho21,2941.18×
Hawaii17,8191.16×
Nebraska15,0120.83×
West Virginia14,9040.89×
Delaware13,3241.35×
Maine12,8201×
Washington, District of Columbia12,3931.15×
New Hampshire12,0490.85×
Montana10,5191.06×
Rhode Island8,8750.78×
Alaska8,7931.15×
South Dakota5,7550.69×
Vermont5,3180.84×
North Dakota5,0940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaiju audience
BrandAffinityCategory
Catherine O'Hara38.05×Movies & TV
Steve Buscemi50.31×Movies & TV
Moto Guzzi86.21×Cars & Mobility
Hotel Transylvania36.78×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bryce Dallas Howard18.21×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
True Lies47.92×Movies & TV
Superman3.37×Movies & TV
Kevin James15.95×Movies & TV
Income tax13.19×Business & Career
Fran Drescher19.49×Movies & TV
Andy Samberg16.34×Movies & TV
Planet Fitness2.93×Sports
Charles, Prince of Wales18.87×Politics & Society
Stussy8.28×Fashion & Accessoires
Bundesliga9.18×Sports
Piaggio24.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaiju audience
TraitClusterScore
ExtroversionTHRILL1.57
LGBTQ+ IdentityOPEN1.49
Pet OwnershipJOY1.29
Risk AppetiteTHRILL1.26
Early Adopter MentalityPOWER1.22
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Kaiju
CountryShare
United States38.4%
United Kingdom6.4%
Germany4.5%

See Kaiju audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Kaiju have in United States?

Kaiju has an estimated audience of 3,586,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Kaiju fans?

44.2% of Kaiju fans are female, 55.8% are male, with an average age of 34.1 years.

Which brands do Kaiju fans like most?

Kaiju fans show strongest brand affinity for Catherine O'Hara (38.05×), Steve Buscemi (50.31×), and Moto Guzzi (86.21×) over the country average.

Where do Kaiju fans live in United States?

Kaiju fans in United States are most concentrated in California (reach 512,672), Texas (reach 321,074), and Florida (reach 248,437). These three regions account for the largest share of the active audience.

What other brands do Kaiju fans also like?

Beyond Kaiju itself, the audience over-indexes on Steve Buscemi (50.31×), Moto Guzzi (86.21×), Hotel Transylvania (36.78×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaiju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.