Rascasse Audience Intelligence

Kaiju Audience in United States

A data profile of the people who buy, follow and care about Kaiju in United States — modelled from more than twelve digital signal sources. Kaiju has an estimated audience of 3,586,928 people in United States.

#4592among Topic in United States#1051in Movies & TV

The average Kaiju fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Catherine O'Hara, Steve Buscemi, Hotel Transylvania, with strongest over-indexing on Catherine O'Hara (28.89× the country average).

Demographically, the Kaiju audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaiju fan in United States is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Catherine O'Hara.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaiju profile in United States.

Audience size
3.6M
in United States
Gender
44.2%♀
55.8% male
Age
34.1
average years
Country rank
#8829
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaiju fans

44.2% are female, 55.8% are male, average age 34.1.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Kaiju audience in United States
MetricValue
Female44.2%
Male55.8%
Average age34.1
Estimated audience size3,586,928
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Kaiju audience in United States
Age bracketShare%
16-1928%
20-2928%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Kaiju audience comes from United States.

Worldwide audience distribution share by country for Kaiju
CountryShare
United States38.2%
United Kingdom6.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaiju audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaiju fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K4.07×
02Delaware~10K1.23×
03California~500K1.20×
04Washington~90K1.20×
05Maryland~70K1.19×
06New Mexico~20K1.19×
07Idaho~20K1.16×
08Washington, District of Columbia~10K1.15×
09Massachusetts~80K1.14×
10Hawaii~20K1.14×
11Alaska~9K1.12×
12Oklahoma~40K1.08×
13Oregon~40K1.07×
14Indiana~70K1.05×
15Utah~30K1.04×
16Montana~10K1.04×
17Arizona~70K1.01×
18Nevada~30K1.01×
19Maine~10K0.99×
20Texas~300K0.97×
21Alabama~50K0.97×
22Florida~200K0.94×
23West Virginia~20K0.94×
24Vermont~6K0.94×
25Virginia~80K0.93×
26Missouri~50K0.93×
27Colorado~50K0.93×
28Arkansas~30K0.91×
29North Carolina~100K0.90×
30Kansas~30K0.90×
31Georgia~100K0.89×
32Minnesota~40K0.87×
33Louisiana~40K0.87×
34New Hampshire~10K0.87×
35Tennessee~60K0.86×
36Nebraska~20K0.86×
37Illinois~100K0.85×
38New York~200K0.84×
39Pennsylvania~100K0.84×
40Ohio~90K0.84×
41Michigan~80K0.84×
42Mississippi~20K0.84×
43Rhode Island~10K0.84×
44North Dakota~6K0.84×
45Iowa~20K0.83×
46South Dakota~7K0.82×
47South Carolina~40K0.81×
48Connecticut~30K0.81×
49New Jersey~70K0.80×
50Wisconsin~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Kaiju, United States
0.79×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaiju audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaiju audience
#·InterestCategoryAffinity×
01Steve BuscemiMovies & TV38.74×
02True LiesMovies & TV30.06×
03Catherine O'HaraMovies & TV28.89×
04Hotel TransylvaniaMovies & TV24.90×
05Fran DrescherMovies & TV20.55×
06Andy SambergMovies & TV15.41×
07Bryce Dallas HowardMovies & TV14.73×
08Kevin JamesMovies & TV13.30×
09SpaceballsMovies & TV8.79×
10Christina ApplegateMovies & TV5.93×
11Apocalyptic and post-apocalyptic fictionLiterature5.82×
12Disney StoreShopping5.63×
13The ConjuringMovies & TV5.03×
14Vikings (TV series)Movies & TV3.56×
15PokémonGames3.29×
16Millie Bobby BrownMovies & TV3.12×
17SupermanMovies & TV3.03×
18BeetlejuiceMovies & TV2.65×
19Movie theaterMovies & TV2.65×
20Science fiction moviesMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaiju audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaiju audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Risk AppetiteTHRILL1.27×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaiju audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Quality AwarenessPREMIUM0.75×
TravellingTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaiju have in United States?

Kaiju has an estimated audience of 3,586,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kaiju fans?

44.2% of Kaiju fans are female, 55.8% are male, with an average age of 34.1 years.

03

Which brands do Kaiju fans like most?

Kaiju fans show strongest brand affinity for Catherine O'Hara (28.89×), Steve Buscemi (38.74×), and Hotel Transylvania (24.9×) over the country average.

04

Where do Kaiju fans live in United States?

Kaiju fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kaiju fans also like?

Beyond Kaiju itself, the audience over-indexes on Steve Buscemi (38.74×), Hotel Transylvania (24.9×), Bryce Dallas Howard (14.73×), and Fran Drescher (20.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Kaiju audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaiju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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