A data profile of the people who buy, follow and care about Kaiju in Germany — modelled from more than twelve digital signal sources. Kaiju has an estimated audience of 417,129 people in Germany.
The average Kaiju fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Catherine O'Hara, Steve Buscemi, Barry Gibb, with strongest over-indexing on Catherine O'Hara (75.37× the country average).
Demographically, the Kaiju audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kaiju fan in Germany is more male, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Catherine O'Hara.
The key figures that characterise the Kaiju profile in Germany.
43.5% are female, 56.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 34.8 |
| Estimated audience size | 417,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Kaiju audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 6.4% |
| Germany | 4.4% |
Where the Kaiju audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.22× | |
| 02 | Berlin | ~20K | 1.15× | |
| 03 | Hamburg | ~10K | 1.14× | |
| 04 | Hessen | ~40K | 1.10× | |
| 05 | Baden-Württemberg | ~60K | 1.04× | |
| 06 | Bremen | ~4K | 1.04× | |
| 07 | Rheinland-Pfalz | ~20K | 1.03× | |
| 08 | Niedersachsen | ~40K | 1.01× | |
| 09 | Bayern | ~70K | 1.00× | |
| 10 | Saarland | ~5K | 0.98× | |
| 11 | Sachsen | ~20K | 0.96× | |
| 12 | Schleswig-Holstein | ~10K | 0.95× | |
| 13 | Sachsen-Anhalt | ~10K | 0.91× | |
| 14 | Brandenburg | ~10K | 0.88× | |
| 15 | Thüringen | ~9K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.84× |
The strongest cross-interests of the Kaiju audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Buscemi | Movies & TV | 92.78× | ||
| 02 | Catherine O'Hara | Movies & TV | 75.37× | ||
| 03 | Barry Gibb | Music & Radio | 55.85× | ||
| 04 | Omar Sy | Movies & TV | 44.30× | ||
| 05 | Bryce Dallas Howard | Movies & TV | 42.69× | ||
| 06 | Andy Samberg | Movies & TV | 41.03× | ||
| 07 | Christina Applegate | Movies & TV | 38.37× | ||
| 08 | David Spade | Movies & TV | 37.07× | ||
| 09 | John Goodman | Movies & TV | 35.50× | ||
| 10 | Kevin James | Movies & TV | 34.20× | ||
| 11 | Olga Kurylenko | Fashion & Accessoires | 20.00× | ||
| 12 | Ben Stiller | Movies & TV | 20.00× | ||
| 13 | Kim Wilde | Music & Radio | 20.00× | ||
| 14 | Pocahontas (1995 film) | Movies & TV | 17.39× | ||
| 15 | Sigourney Weaver | Movies & TV | 15.64× | ||
| 16 | Jurassic World | Movies & TV | 13.31× | ||
| 17 | Emma Stone | Movies & TV | 9.40× | ||
| 18 | Robert Redford | Movies & TV | 6.35× | ||
| 19 | Hugendubel | Shopping | 3.91× | ||
| 20 | Tagesschau | Movies & TV | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.47× | |
| Risk Appetite | THRILL | 1.74× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Indulgence | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Kaiju has an estimated audience of 417,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.5% of Kaiju fans are female, 56.5% are male, with an average age of 34.8 years.
Kaiju fans show strongest brand affinity for Catherine O'Hara (75.37×), Steve Buscemi (92.78×), and Barry Gibb (55.85×) over the country average.
Kaiju fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Kaiju itself, the audience over-indexes on Steve Buscemi (92.78×), Barry Gibb (55.85×), Omar Sy (44.3×), and Bryce Dallas Howard (42.69×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kaiju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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