Kaiju Audience in Germany
Kaiju has an estimated audience of 417,129 people in Germany. 43.5% are female, 56.5% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Khādī, Home construction, Progressive rock, Goes, Preacher (comics).
The average Kaiju fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Khādī, Home construction, Progressive rock, with strongest over-indexing on Khādī (49.03× the country average). Demographically, the Kaiju audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Kaiju fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 34.8 |
| Estimated audience size | 417,129 |
Audience persona
The typical Kaiju fan in Germany is more male, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Khādī.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,394 | 1.28× |
| Bayern | 67,795 | 1.01× |
| Baden-Württemberg | 60,539 | 1.06× |
| Niedersachsen | 42,031 | 1.04× |
| Hessen | 36,082 | 1.14× |
| Berlin | 22,604 | 1.21× |
| Rheinland-Pfalz | 21,147 | 1.01× |
| Sachsen | 19,761 | 0.97× |
| Schleswig-Holstein | 14,064 | 0.94× |
| Hamburg | 11,154 | 1.18× |
| Brandenburg | 10,800 | 0.83× |
| Sachsen-Anhalt | 9,113 | 0.84× |
| Thüringen | 7,985 | 0.75× |
| Mecklenburg-Vorpommern | 6,042 | 0.76× |
| Saarland | 4,819 | 0.94× |
| Bremen | 3,698 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khādī | 49.03× | Home & Garden |
| Home construction | 2.03× | Home & Garden |
| Progressive rock | 3.21× | Music & Radio |
| Goes | 1.87× | Travel & Leisure |
| Preacher (comics) | 12.99× | Literature |
| Join Me | 21.71× | Technology & Electronics |
| Hauptschule | 12.59× | Kids & Family |
| Kloten | 20× | Travel & Leisure |
| Artistic inspiration | 1.54× | Arts & Culture |
| Unique Gifts | 1.63× | Shopping |
| Combat sport | 1.54× | Sports |
| Škoda Kodiaq | 2.22× | Cars & Mobility |
| Stradivarius | 1.66× | Shopping |
| Natural rubber | 2.08× | Cars & Mobility |
| Kouvola | 23.12× | Travel & Leisure |
| Rhodiola | 8.18× | Health |
| HVAC Technician | 20× | Business & Career |
| Google Photos | 2.41× | Technology & Electronics |
| Euphonium | 8.98× | Music & Radio |
| Mustard seed | 8.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.7 |
| Pet Ownership | JOY | 1.53 |
| Sports Activity | POWER | 1.49 |
| Early Adopter Mentality | POWER | 1.26 |
| Risk Appetite | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 6.4% |
| Germany | 4.5% |
See Kaiju audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kaiju have in Germany?
Kaiju has an estimated audience of 417,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kaiju fans?
43.5% of Kaiju fans are female, 56.5% are male, with an average age of 34.8 years.
Which brands do Kaiju fans like most?
Kaiju fans show strongest brand affinity for Khādī (49.03×), Home construction (2.03×), and Progressive rock (3.21×) over the country average.
Where do Kaiju fans live in Germany?
Kaiju fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,394), Bayern (reach 67,795), and Baden-Württemberg (reach 60,539). These three regions account for the largest share of the active audience.
What other brands do Kaiju fans also like?
Beyond Kaiju itself, the audience over-indexes on Home construction (2.03×), Progressive rock (3.21×), Goes (1.87×), and Preacher (comics) (12.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaiju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.