Rascasse Audience Intelligence

Red Lips Audience in United States

A data profile of the people who buy, follow and care about Red Lips in United States — modelled from more than twelve digital signal sources. Red Lips has an estimated audience of 599,181 people in United States.

#472among Band in United States#10641among Topic in United States#4534in Music & Radio

The average Red Lips fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Koreaboo, Shadow of the Colossus, Paris Jackson, with strongest over-indexing on Koreaboo (83.83× the country average).

Demographically, the Red Lips audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Lips fan in United States is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Koreaboo.

Category: Music & Radio · Type: Topic · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Lips profile in United States.

Audience size
599K
in United States
Gender
89.6%♀
10.4% male
Age
32.5
average years
Country rank
#32837
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Lips fans

89.6% are female, 10.4% are male, average age 32.5.

Fig. 02

Gender split

89.6%
Female
10.4%
Male
Demographic split for Red Lips audience in United States
MetricValue
Female89.6%
Male10.4%
Average age32.5
Estimated audience size599,181
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Red Lips audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Red Lips audience comes from United States.

Worldwide audience distribution share by country for Red Lips
CountryShare
United States21.3%
Japan10.5%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Lips audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Lips fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.51×
02Missouri~10K1.41×
03Mississippi~6K1.26×
04Texas~60K1.21×
05Georgia~20K1.20×
06California~80K1.19×
07New York~40K1.17×
08New Jersey~20K1.17×
09Maryland~10K1.14×
10Alabama~10K1.14×
11Rhode Island~2K1.13×
12Arkansas~5K1.09×
13Illinois~20K1.08×
14Michigan~20K1.06×
15Virginia~20K1.06×
16Nebraska~3K1.06×
17Nevada~6K1.04×
18North Carolina~20K1.03×
19Tennessee~10K1.03×
20Florida~40K1.01×
21Indiana~10K1.01×
22Oklahoma~7K1.01×
23Connecticut~6K1.01×
24Utah~5K1.01×
25West Virginia~3K1.01×
26Washington, District of Columbia~2K1.01×
27Arizona~10K1.00×
28Kentucky~7K1.00×
29Pennsylvania~20K0.99×
30Washington~10K0.97×
31Kansas~5K0.97×
32New Mexico~3K0.97×
33North Dakota~1K0.97×
34Massachusetts~10K0.96×
35South Carolina~9K0.96×
36Oregon~7K0.95×
37Ohio~20K0.94×
38Hawaii~2K0.94×
39Maine~2K0.93×
40Delaware~2K0.93×
41Alaska~1K0.92×
42Idaho~3K0.91×
43South Dakota~1K0.89×
44Montana~1K0.88×
45Vermont<1K0.88×
46New Hampshire~2K0.87×
47Minnesota~7K0.86×
48Wisconsin~8K0.85×
49Iowa~4K0.85×
50Colorado~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Red Lips, United States
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Lips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Lips audience
#·InterestCategoryAffinity×
01Shadow of the ColossusGames119.46×
02KoreabooInternet & Social Media83.83×
03SkinMedicaBeauty & Wellness30.02×
04Paris JacksonMovies & TV24.52×
05DrugstoreBeauty & Wellness20.57×
06Social shoppingShopping20.00×
07Gangs of New YorkMovies & TV20.00×
08Devil May CryGames18.00×
09Mario KartGames16.84×
10American Beauty (1999 film)Movies & TV14.88×
11BB creamBeauty & Wellness13.64×
12Lisa RinnaMovies & TV12.24×
13CC creamBeauty & Wellness12.11×
14Power RangersKids & Family11.26×
15tarte cosmeticsBeauty & Wellness10.17×
16MicrobladingBeauty & Wellness8.95×
17MonstersMovies & TV6.55×
18WhataburgerFood & Beverages4.03×
19EyelashBeauty & Wellness3.95×
20Discount TireShopping3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Lips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Lips audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.80×
Luxury OrientationPREMIUM1.71×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Lips audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
DIY MentalityTHRILL0.89×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Lips have in United States?

Red Lips has an estimated audience of 599,181 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Red Lips fans?

89.6% of Red Lips fans are female, 10.4% are male, with an average age of 32.5 years.

03

Which brands do Red Lips fans like most?

Red Lips fans show strongest brand affinity for Koreaboo (83.83×), Shadow of the Colossus (119.46×), and Paris Jackson (24.52×) over the country average.

04

Where do Red Lips fans live in United States?

Red Lips fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red Lips fans also like?

Beyond Red Lips itself, the audience over-indexes on Shadow of the Colossus (119.46×), Paris Jackson (24.52×), Social shopping (20×), and BB cream (13.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Red Lips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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