Red Lips Audience in United States

Red Lips logo

Red Lips has an estimated audience of 599,181 people in United States. 89.6% are female, 10.4% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Shadow of the Colossus, Diabetes mellitus awareness, Koreaboo, Social shopping.

The average Red Lips fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Shadow of the Colossus, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Red Lips audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Band

Demographics of Red Lips fans

Demographic split for Red Lips audience in United States
MetricValue
Female89.6%
Male10.4%
Average age32.5
Estimated audience size599,181

Audience persona

The typical Red Lips fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Red Lips in United States
RegionReachAffinity
California80,7111.22×
Texas63,2611.23×
Florida43,4921.07×
New York42,2581.26×
Georgia23,9101.3×
Illinois22,6681.14×
Pennsylvania20,4101.01×
North Carolina19,1701.06×
Michigan18,1051.16×
New Jersey17,6741.16×
Ohio17,6180.95×
Virginia15,0711.03×
Missouri14,0411.45×
Tennessee12,7641.06×
Washington12,4711.04×
Arizona12,2851×
Maryland12,1791.18×
Louisiana11,4951.49×
Indiana11,3981.04×
Massachusetts11,3490.96×
Alabama8,8821.06×
South Carolina8,4010.93×
Colorado7,5850.8×
Minnesota7,5530.88×
Wisconsin7,4800.83×
Kentucky7,3280.98×
Oregon6,9491.01×
Oklahoma6,6501×
Connecticut6,2841.05×
Mississippi6,1901.25×
Nevada5,6850.98×
Arkansas5,4991.11×
Utah5,3651×
Kansas4,2170.89×
Iowa3,7120.75×
Nebraska3,2691.09×
New Mexico2,7910.93×
West Virginia2,6000.93×
Idaho2,4570.82×
Rhode Island2,4541.29×
Hawaii2,0270.79×
Maine1,9230.9×
Washington, District of Columbia1,8511.03×
New Hampshire1,7690.75×
Delaware1,3360.81×
North Dakota1,1880.97×
Montana1,1840.71×
South Dakota9610.69×
Alaska8750.68×
Vermont6390.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Lips audience
BrandAffinityCategory
Autism Awareness19.03×Health
Shadow of the Colossus101.48×Games
Diabetes mellitus awareness12.48×Health
Koreaboo59.59×Internet & Social Media
Social shopping20×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Hair Extensions6.52×Beauty & Wellness
CC cream12.34×Beauty & Wellness
Kia Sportage17.91×Cars & Mobility
BB cream8.69×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Paris Jackson12.59×Movies & TV
SkinMedica29×Beauty & Wellness
Mario Kart11.42×Games
tarte cosmetics9.77×Beauty & Wellness
Unique Gifts5.06×Shopping
Jean Paul Gaultier10.31×Fashion & Accessoires
Whataburger3.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Lips audience
TraitClusterScore
Luxury OrientationPREMIUM1.48
TraditionCONSERVATISM1.41
LGBTQ+ IdentityOPEN1.35
Quality AwarenessPREMIUM1.33
Design AffinityPREMIUM1.25
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Red Lips
CountryShare
United States21.3%
Japan10.5%
Italy6.7%

See Red Lips audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Red Lips have in United States?

Red Lips has an estimated audience of 599,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Lips fans?

89.6% of Red Lips fans are female, 10.4% are male, with an average age of 32.5 years.

Which brands do Red Lips fans like most?

Red Lips fans show strongest brand affinity for Autism Awareness (19.03×), Shadow of the Colossus (101.48×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Red Lips fans live in United States?

Red Lips fans in United States are most concentrated in California (reach 80,711), Texas (reach 63,261), and Florida (reach 43,492). These three regions account for the largest share of the active audience.

What other brands do Red Lips fans also like?

Beyond Red Lips itself, the audience over-indexes on Shadow of the Colossus (101.48×), Diabetes mellitus awareness (12.48×), Koreaboo (59.59×), and Social shopping (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Lips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.