Rascasse Audience Intelligence

SkinMedica Target Market in United States

A data profile of the people who buy, follow and care about SkinMedica in United States — modelled from more than twelve digital signal sources. SkinMedica has an estimated audience of 572,158 people in United States.

#47among Personal care in United States#3487among Brand in United States#378in Beauty & Wellness

The average SkinMedica fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Milan, Kelly Osbourne, Lori Loughlin, with strongest over-indexing on University of Milan (53.68× the country average).

Demographically, the SkinMedica audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SkinMedica fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for University of Milan.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SkinMedica profile in United States.

Audience size
572K
in United States
Gender
90.2%♀
9.8% male
Age
39.9
average years
Country rank
#33797
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SkinMedica

90.2% are female, 9.8% are male, average age 39.9.

Fig. 02

Gender split

90.2%
Female
9.8%
Male
Demographic split for SkinMedica audience in United States
MetricValue
Female90.2%
Male9.8%
Average age39.9
Estimated audience size572,158
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the SkinMedica audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

73.4%

of the worldwide SkinMedica audience comes from United States.

Worldwide audience distribution share by country for SkinMedica
CountryShare
United States73.4%
United Kingdom4.5%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SkinMedica audience in United States is strongest.

Fig. 05

Top regions by affinity

SkinMedica customers by region in United States
#RegionReachAffinity×
01South Dakota~2K1.63×
02Illinois~30K1.49×
03Arizona~20K1.37×
04Alabama~10K1.37×
05Louisiana~10K1.30×
06Kentucky~9K1.30×
07Nebraska~4K1.28×
08Tennessee~10K1.26×
09Massachusetts~10K1.19×
10Utah~6K1.17×
11California~70K1.15×
12Connecticut~6K1.13×
13Nevada~6K1.13×
14Iowa~5K1.12×
15Arkansas~5K1.09×
16North Dakota~1K1.08×
17Florida~40K1.07×
18Wyoming<1K1.07×
19Missouri~10K1.05×
20Colorado~9K1.05×
21Kansas~5K1.05×
22Indiana~10K1.04×
23Maine~2K1.04×
24Oregon~7K1.03×
25New Jersey~10K1.02×
26Minnesota~8K1.01×
27Oklahoma~6K0.97×
28Hawaii~2K0.97×
29Ohio~20K0.95×
30Washington~10K0.95×
31Washington, District of Columbia~2K0.92×
32Wisconsin~8K0.91×
33Montana~1K0.90×
34West Virginia~2K0.89×
35Virginia~10K0.88×
36Texas~40K0.86×
37New Mexico~2K0.85×
38Idaho~2K0.85×
39New Hampshire~2K0.83×
40Alaska~1K0.83×
41Georgia~10K0.82×
42Mississippi~4K0.82×
43Rhode Island~1K0.82×
44New York~30K0.80×
45North Carolina~10K0.76×
46Michigan~10K0.75×
47South Carolina~6K0.73×
48Maryland~7K0.72×
49Delaware~1K0.70×
50Pennsylvania~10K0.69×
Fig. 06

Affinity by region

Affinity by region — SkinMedica, United States
0.69×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SkinMedica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SkinMedica audience
#·InterestCategoryAffinity×
01The Pioneer TrailGames324.80×
02University of SurabayaBusiness & Career110.79×
03Gadjah Mada UniversityBusiness & Career62.62×
04Filler (materials)Beauty & Wellness58.44×
05University of MilanBusiness & Career53.68×
06Airlangga UniversityBusiness & Career53.37×
07University of IndonesiaBusiness & Career51.52×
08Incredible IndiaTravel & Leisure45.59×
09Bandung Institute of TechnologyBusiness & Career39.17×
10Red LipsMusic & Radio30.02×
11Lori LoughlinMovies & TV29.70×
12Wrinkles (film)Movies & TV28.63×
13Wet SealFashion & Accessoires27.31×
14TieksShopping22.29×
15Emily OsmentMovies & TV18.13×
16Kelly OsbourneMusic & Radio16.73×
17Laser diodeTechnology & Electronics14.30×
18MoneyGramBusiness & Career8.15×
19Uma ThurmanMovies & TV5.25×
20Harry PotterMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SkinMedica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SkinMedica audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
Luxury OrientationPREMIUM1.61×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SkinMedica audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
PatriotismCONSERVATISM0.70×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SkinMedica's target market in United States?

SkinMedica's target market in United States covers an estimated 572,158 people, concentrated in California and Texas.

02

What is the gender split and age of SkinMedica customers?

90.2% of the SkinMedica audience are female, 9.8% are male, with an average age of 39.9 years.

03

Which brands do SkinMedica fans like most?

SkinMedica fans show strongest brand affinity for University of Milan (53.68×), Kelly Osbourne (16.73×), and Lori Loughlin (29.7×) over the country average.

04

Where do SkinMedica fans live in United States?

SkinMedica fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SkinMedica fans also like?

Beyond SkinMedica itself, the audience over-indexes on Kelly Osbourne (16.73×), Lori Loughlin (29.7×), Filler (materials) (58.44×), and Emily Osment (18.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See SkinMedica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SkinMedica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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