Rascasse Audience Intelligence

Incredible India Audience in United States

A data profile of the people who buy, follow and care about Incredible India in United States — modelled from more than twelve digital signal sources. Incredible India has an estimated audience of 429,582 people in United States.

#1284among Website / Newspaper / Magazine in United States#3267in Travel & Leisure

The average Incredible India fan in United States is 35.2 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Iowa, California.

Top brand affinities include Jennette McCurdy, Malcolm in the Middle, SkinMedica, with strongest over-indexing on Jennette McCurdy (28.96× the country average).

Demographically, the Incredible India audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incredible India fan in United States is balanced, around 35.2 years old, with strong Travelling tendencies and a notable affinity for Jennette McCurdy.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incredible India profile in United States.

Audience size
430K
in United States
Gender
49.9%♀
50.1% male
Age
35.2
average years
Country rank
#39959
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+227%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Incredible India

49.9% are female, 50.1% are male, average age 35.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Incredible India audience in United States
MetricValue
Female49.9%
Male50.1%
Average age35.2
Estimated audience size429,582
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Incredible India audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Incredible India audience comes from United States.

Worldwide audience distribution share by country for Incredible India
CountryShare
India45.6%
United States27.8%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incredible India audience in United States is strongest.

Fig. 05

Top regions by affinity

Incredible India fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K32.32×
02Iowa~30K7.50×
03South Dakota<1K0.97×
04Alaska<1K0.97×
05Wyoming<1K0.97×
06North Dakota<1K0.96×
07Vermont<1K0.96×
08Rhode Island~1K0.94×
09Delaware~1K0.93×
10Hawaii~2K0.92×
11Maine~1K0.92×
12West Virginia~2K0.91×
13New Hampshire~2K0.91×
14Idaho~2K0.90×
15Mississippi~3K0.89×
16New Mexico~2K0.89×
17Nebraska~2K0.88×
18Washington, District of Columbia~1K0.88×
19Arkansas~3K0.87×
20Kansas~3K0.86×
21Louisiana~5K0.85×
22Nevada~3K0.85×
23Utah~3K0.85×
24Alabama~5K0.84×
25Oregon~4K0.84×
26Oklahoma~4K0.84×
27Colorado~6K0.83×
28South Carolina~5K0.83×
29Connecticut~4K0.83×
30Tennessee~7K0.82×
31Missouri~6K0.82×
32Arizona~7K0.81×
33Maryland~6K0.81×
34Wisconsin~5K0.79×
35Minnesota~5K0.79×
36Kentucky~4K0.79×
37Washington~7K0.77×
38Pennsylvania~10K0.74×
39North Carolina~9K0.72×
40Virginia~7K0.72×
41Georgia~9K0.71×
42Michigan~8K0.71×
43New Jersey~7K0.68×
44Ohio~9K0.66×
45Massachusetts~5K0.66×
46Florida~20K0.60×
47Illinois~8K0.57×
48New York~10K0.52×
49Texas~20K0.48×
50California~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Incredible India, United States
0.42×1.00×32.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incredible India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incredible India audience
#·InterestCategoryAffinity×
01SkinMedicaBeauty & Wellness45.59×
02Jennette McCurdyMovies & TV28.96×
03SuspendersFashion & Accessoires22.68×
04Bruna MarquezineMovies & TV21.37×
05Malcolm in the MiddleMovies & TV20.00×
06Bordeaux wineFood & Beverages20.00×
07VictoriousMovies & TV16.78×
08Miranda CosgroveMovies & TV15.91×
09Robin ThickeMusic & Radio15.36×
10ICarlyMovies & TV13.30×
11Christoph WaltzMovies & TV11.84×
12MonstersMovies & TV9.82×
13Scorpions (band)Music & Radio8.55×
14BB creamBeauty & Wellness6.87×
15ShrekMovies & TV6.06×
16Minnesota WildSports5.69×
17BirdwatchingPets & Animals5.68×
18HinduismPolitics & Society5.13×
19Backpacking (travel)Travel & Leisure4.52×
20Scooby-DooMovies & TV3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incredible India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incredible India audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.92×
Pet OwnershipJOY2.08×
Risk AppetiteTHRILL2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incredible India audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Social Media UsageJOY0.91×
IndulgenceJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incredible India have in United States?

Incredible India has an estimated audience of 429,582 people in United States, concentrated in Indiana and Iowa.

02

What is the gender split and age of Incredible India fans?

49.9% of Incredible India fans are female, 50.1% are male, with an average age of 35.2 years.

03

Which brands do Incredible India fans like most?

Incredible India fans show strongest brand affinity for Jennette McCurdy (28.96×), Malcolm in the Middle (20×), and SkinMedica (45.59×) over the country average.

04

Where do Incredible India fans live in United States?

Incredible India fans in United States are most concentrated in Indiana (reach ~200K), Iowa (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Incredible India fans also like?

Beyond Incredible India itself, the audience over-indexes on Malcolm in the Middle (20×), SkinMedica (45.59×), Miranda Cosgrove (15.91×), and Monsters (9.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Incredible India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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