A data profile of the people who buy, follow and care about Tieks in United States — modelled from more than twelve digital signal sources. Tieks has an estimated audience of 1,168,463 people in United States.
The average Tieks fan in United States is 44.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Loft, Ketone, Tumi, with strongest over-indexing on The Loft (45.78× the country average).
Demographically, the Tieks audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tieks fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for The Loft.
The key figures that characterise the Tieks profile in United States.
91.1% are female, 8.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 91.1% |
| Male | 8.9% |
| Average age | 44.7 |
| Estimated audience size | 1,168,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Tieks audience comes from United States.
| Country | Share |
|---|---|
| United States | 87.0% |
| Canada | 2.8% |
| United Kingdom | 2.2% |
Where the Tieks audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~40K | 1.47× | |
| 02 | South Carolina | ~30K | 1.46× | |
| 03 | West Virginia | ~8K | 1.45× | |
| 04 | North Carolina | ~50K | 1.41× | |
| 05 | Tennessee | ~30K | 1.27× | |
| 06 | Kentucky | ~20K | 1.25× | |
| 07 | Alabama | ~20K | 1.21× | |
| 08 | Georgia | ~40K | 1.19× | |
| 09 | Maryland | ~20K | 1.18× | |
| 10 | New Hampshire | ~5K | 1.17× | |
| 11 | Alaska | ~3K | 1.15× | |
| 12 | Washington, District of Columbia | ~4K | 1.09× | |
| 13 | Texas | ~100K | 1.07× | |
| 14 | Louisiana | ~20K | 1.06× | |
| 15 | Oklahoma | ~10K | 1.05× | |
| 16 | Arkansas | ~10K | 1.05× | |
| 17 | Pennsylvania | ~40K | 1.04× | |
| 18 | Delaware | ~3K | 1.03× | |
| 19 | Kansas | ~9K | 1.00× | |
| 20 | Maine | ~4K | 1.00× | |
| 21 | Massachusetts | ~20K | 0.99× | |
| 22 | Mississippi | ~9K | 0.98× | |
| 23 | Rhode Island | ~4K | 0.98× | |
| 24 | Florida | ~80K | 0.97× | |
| 25 | Missouri | ~20K | 0.97× | |
| 26 | Connecticut | ~10K | 0.97× | |
| 27 | Indiana | ~20K | 0.96× | |
| 28 | Michigan | ~30K | 0.95× | |
| 29 | Washington | ~20K | 0.95× | |
| 30 | Hawaii | ~5K | 0.95× | |
| 31 | Vermont | ~2K | 0.94× | |
| 32 | Ohio | ~30K | 0.93× | |
| 33 | Colorado | ~20K | 0.93× | |
| 34 | Nebraska | ~5K | 0.93× | |
| 35 | Wisconsin | ~20K | 0.91× | |
| 36 | Iowa | ~9K | 0.91× | |
| 37 | Montana | ~3K | 0.91× | |
| 38 | North Dakota | ~2K | 0.91× | |
| 39 | South Dakota | ~2K | 0.90× | |
| 40 | Oregon | ~10K | 0.88× | |
| 41 | Idaho | ~5K | 0.88× | |
| 42 | California | ~100K | 0.87× | |
| 43 | New Jersey | ~30K | 0.87× | |
| 44 | Nevada | ~10K | 0.87× | |
| 45 | Minnesota | ~10K | 0.86× | |
| 46 | Illinois | ~30K | 0.83× | |
| 47 | Arizona | ~20K | 0.83× | |
| 48 | New Mexico | ~5K | 0.82× | |
| 49 | New York | ~50K | 0.78× | |
| 50 | Utah | ~7K | 0.70× |
The strongest cross-interests of the Tieks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Loft | Movies & TV | 45.78× | ||
| 02 | SkinMedica | Beauty & Wellness | 22.29× | ||
| 03 | Tumi | Fashion & Accessoires | 16.70× | ||
| 04 | Rue La La | Shopping | 14.71× | ||
| 05 | CorePower Yoga | Sports | 13.14× | ||
| 06 | Bachelor in Paradise (TV series) | Movies & TV | 11.73× | ||
| 07 | Juicy Couture | Fashion & Accessoires | 11.22× | ||
| 08 | Lilly Pulitzer | Fashion & Accessoires | 8.38× | ||
| 09 | Rent the Runway | Shopping | 8.12× | ||
| 10 | Thredup | Fashion & Accessoires | 7.01× | ||
| 11 | Ketone | Health | 5.15× | ||
| 12 | QVC | Movies & TV | 4.79× | ||
| 13 | Birkenstock | Fashion & Accessoires | 4.67× | ||
| 14 | NASDAQ | Business & Career | 4.29× | ||
| 15 | Obsessed (2009 film) | Movies & TV | 4.16× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 3.58× | ||
| 17 | IKEA | Home & Garden | 2.81× | ||
| 18 | Marshalls | Fashion & Accessoires | 2.34× | ||
| 19 | Planet Fitness | Sports | 1.94× | ||
| 20 | MSN | News | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.74× | |
| Community Orientation | OPEN | 1.66× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Extroversion | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.84× |
Tieks has an estimated audience of 1,168,463 people in United States, concentrated in California and Texas.
91.1% of Tieks fans are female, 8.9% are male, with an average age of 44.7 years.
Tieks fans show strongest brand affinity for The Loft (45.78×), Ketone (5.15×), and Tumi (16.7×) over the country average.
Tieks fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Tieks itself, the audience over-indexes on Ketone (5.15×), Tumi (16.7×), NASDAQ (4.29×), and QVC (4.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tieks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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