Rascasse Audience Intelligence

Rue La La Target Market in United States

A data profile of the people who buy, follow and care about Rue La La in United States — modelled from more than twelve digital signal sources. Rue La La has an estimated audience of 1,175,563 people in United States.

#19among Fashion in United States#2171among Brand in United States#357in Shopping

The average Rue La La fan in United States is 36.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Spirit Halloween, Cath Kidston, Yandy.com, with strongest over-indexing on Spirit Halloween (26.17× the country average).

Demographically, the Rue La La audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rue La La fan in United States is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Spirit Halloween.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rue La La profile in United States.

Audience size
1.2M
in United States
Gender
80.2%♀
19.8% male
Age
36.3
average years
Country rank
#21180
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rue La La

80.2% are female, 19.8% are male, average age 36.3.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Rue La La audience in United States
MetricValue
Female80.2%
Male19.8%
Average age36.3
Estimated audience size1,175,563
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Rue La La audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Rue La La audience comes from United States.

Worldwide audience distribution share by country for Rue La La
CountryShare
United States80.8%
United Kingdom4.3%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rue La La audience in United States is strongest.

Fig. 05

Top regions by affinity

Rue La La customers by region in United States
#RegionReachAffinity×
01New York~200K3.07×
02New Jersey~80K2.64×
03Massachusetts~60K2.47×
04Connecticut~30K2.43×
05Washington, District of Columbia~6K1.85×
06Maryland~40K1.79×
07Florida~100K1.69×
08Rhode Island~6K1.60×
09Virginia~40K1.39×
10Illinois~50K1.29×
11Delaware~4K1.27×
12Pennsylvania~50K1.24×
13Georgia~40K1.22×
14South Carolina~20K1.18×
15New Hampshire~5K1.13×
16Vermont~2K1.11×
17California~100K1.09×
18Louisiana~20K1.09×
19North Carolina~40K1.02×
20Texas~90K0.90×
21Maine~4K0.90×
22Mississippi~8K0.89×
23Tennessee~20K0.87×
24Kentucky~10K0.87×
25Michigan~30K0.86×
26Alabama~10K0.86×
27Nevada~9K0.81×
28South Dakota~2K0.71×
29Washington~20K0.70×
30North Dakota~2K0.69×
31Ohio~20K0.67×
32Arizona~20K0.67×
33Montana~2K0.67×
34Colorado~10K0.66×
35Minnesota~10K0.66×
36Missouri~10K0.64×
37Arkansas~6K0.64×
38New Mexico~4K0.64×
39Alaska~2K0.64×
40Idaho~4K0.63×
41West Virginia~3K0.63×
42Indiana~10K0.62×
43Oregon~8K0.62×
44Wisconsin~10K0.59×
45Iowa~6K0.58×
46Nebraska~3K0.57×
47Hawaii~3K0.57×
48Oklahoma~7K0.55×
49Kansas~5K0.55×
50Utah~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Rue La La, United States
0.46×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rue La La audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rue La La audience
#·InterestCategoryAffinity×
01AG JeansFashion & Accessoires53.80×
02Philips TVTechnology & Electronics46.07×
03SkinMedicaBeauty & Wellness45.56×
04Yandy.comFashion & Accessoires34.89×
05Ideal ImageBeauty & Wellness30.65×
06Rue21Fashion & Accessoires27.17×
07Spirit HalloweenKids & Family26.17×
08Saint-JamesFashion & Accessoires25.66×
09Charming CharlieFashion & Accessoires22.36×
10Cath KidstonFashion & Accessoires22.09×
11J.JillShopping18.47×
12Fry's ElectronicsShopping16.17×
13TieksShopping14.71×
14Eileen FisherFashion & Accessoires13.47×
15Duluth Trading CompanyBusiness & Career11.79×
16The RealRealFashion & Accessoires10.30×
17DSW Designer Shoe WarehouseFashion & Accessoires9.62×
18PacSunFashion & Accessoires4.36×
19MarshallsFashion & Accessoires3.49×
20Order (business)Business & Career3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rue La La audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rue La La audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.99×
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rue La La audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Social Media UsageJOY0.76×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rue La La's target market in United States?

Rue La La's target market in United States covers an estimated 1,175,563 people, concentrated in New York and California.

02

What is the gender split and age of Rue La La customers?

80.2% of the Rue La La audience are female, 19.8% are male, with an average age of 36.3 years.

03

Which brands do Rue La La fans like most?

Rue La La fans show strongest brand affinity for Spirit Halloween (26.17×), Cath Kidston (22.09×), and Yandy.com (34.89×) over the country average.

04

Where do Rue La La fans live in United States?

Rue La La fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rue La La fans also like?

Beyond Rue La La itself, the audience over-indexes on Cath Kidston (22.09×), Yandy.com (34.89×), SkinMedica (45.56×), and J.Jill (18.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rue La La. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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