Rue La La Audience in United States

Rue La La logo

Rue La La has an estimated audience of 1,160,729 people in United States. 80.2% are female, 19.8% are male, average age 36.3. Top regions: New York, California, Florida. Top brand affinities: Spirit Halloween, Cath Kidston, SkinMedica, J.Jill, AG Jeans.

The average Rue La La fan in United States is 36.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Spirit Halloween, Cath Kidston, SkinMedica, with strongest over-indexing on Spirit Halloween (26.17× the country average). Demographically, the Rue La La audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Rue La La fans

Demographic split for Rue La La audience in United States
MetricValue
Female80.2%
Male19.8%
Average age36.3
Estimated audience size1,160,729

Audience persona

The typical Rue La La fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Spirit Halloween.

Top regions in United States

Top regions ranked by reach for Rue La La in United States
RegionReachAffinity
New York199,9643.08×
California139,9821.1×
Florida129,4811.65×
Texas93,0340.93×
New Jersey76,2242.58×
Massachusetts56,2712.46×
Illinois51,7671.34×
Pennsylvania49,1851.26×
Georgia44,9991.26×
Virginia41,1011.45×
North Carolina37,3261.07×
Maryland35,8721.8×
Connecticut28,6722.46×
Michigan26,3770.87×
Ohio24,7170.69×
South Carolina22,0241.26×
Tennessee21,1900.91×
Washington16,2250.7×
Louisiana15,7561.05×
Arizona15,5560.66×
Indiana13,5800.64×
Alabama13,5080.83×
Colorado12,1350.66×
Kentucky11,6690.8×
Missouri11,3320.61×
Minnesota10,9680.66×
Wisconsin9,9460.57×
Mississippi8,2720.87×
Nevada8,2180.73×
Oregon7,9950.6×
Oklahoma6,7250.52×
Washington, District of Columbia6,3251.81×
Arkansas6,0680.63×
Rhode Island5,9391.61×
Iowa5,3800.56×
New Hampshire5,3321.17×
Kansas4,8460.53×
Utah4,2180.41×
Delaware3,8371.2×
Maine3,5830.86×
New Mexico3,1530.54×
Nebraska3,0670.53×
Idaho2,9560.51×
West Virginia2,9000.54×
Hawaii2,5590.51×
Vermont2,3061.13×
Montana1,8500.57×
South Dakota1,6170.6×
North Dakota1,2270.51×
Wyoming8230.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rue La La audience
BrandAffinityCategory
Spirit Halloween26.17×Kids & Family
Cath Kidston22.09×Fashion & Accessoires
SkinMedica45.56×Beauty & Wellness
J.Jill18.47×Shopping
AG Jeans53.8×Fashion & Accessoires
Rue2127.17×Fashion & Accessoires
Ideal Image30.65×Beauty & Wellness
DSW Designer Shoe Warehouse9.62×Fashion & Accessoires
Marshalls3.49×Fashion & Accessoires
Duluth Trading Company11.79×Business & Career
Philips TV46.07×Technology & Electronics
The RealReal10.3×Fashion & Accessoires
Order (business)3.38×Business & Career
Eileen Fisher13.47×Fashion & Accessoires
Saint-James25.66×Fashion & Accessoires
PacSun4.36×Fashion & Accessoires
Tieks14.71×Shopping
Charming Charlie22.36×Fashion & Accessoires
Rawlings (company)16.81×Sports
Home Design2.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rue La La audience
TraitClusterScore
Design AffinityPREMIUM2.63
IndulgenceJOY2.15
Luxury OrientationPREMIUM2.06
SustainabilityBALANCE1.57
Pet OwnershipJOY1.52
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Rue La La
CountryShare
United States80.7%
United Kingdom4.4%
Canada2.4%

See Rue La La audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Rue La La have in United States?

Rue La La has an estimated audience of 1,160,729 people in United States, concentrated in New York and California.

What is the gender split and age of Rue La La fans?

80.2% of Rue La La fans are female, 19.8% are male, with an average age of 36.3 years.

Which brands do Rue La La fans like most?

Rue La La fans show strongest brand affinity for Spirit Halloween (26.17×), Cath Kidston (22.09×), and SkinMedica (45.56×) over the country average.

Where do Rue La La fans live in United States?

Rue La La fans in United States are most concentrated in New York (reach 199,964), California (reach 139,982), and Florida (reach 129,481). These three regions account for the largest share of the active audience.

What other brands do Rue La La fans also like?

Beyond Rue La La itself, the audience over-indexes on Cath Kidston (22.09×), SkinMedica (45.56×), J.Jill (18.47×), and AG Jeans (53.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rue La La. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.