Ideal Image Audience in United States

Ideal Image has an estimated audience of 868,113 people in United States. 89.1% are female, 10.9% are male, average age 40.8. Top regions: Florida, Texas, Ohio. Top brand affinities: Alvin and the Chipmunks, LBC, Dippin' Dots, ColourPop, Rue La La.

The average Ideal Image fan in United States is 40.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Ohio. Top brand affinities include Alvin and the Chipmunks, LBC, Dippin' Dots, with strongest over-indexing on Alvin and the Chipmunks (20× the country average). Demographically, the Ideal Image audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Treatment

Demographics of Ideal Image fans

Demographic split for Ideal Image audience in United States
MetricValue
Female89.1%
Male10.9%
Average age40.8
Estimated audience size868,113

Audience persona

The typical Ideal Image fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Ideal Image in United States
RegionReachAffinity
Florida148,6142.53×
Texas94,1021.26×
Ohio64,1752.4×
Georgia46,5641.74×
Pennsylvania46,4561.59×
North Carolina40,5141.55×
New York37,6850.78×
Maryland28,5831.91×
Michigan28,5641.26×
Virginia27,9101.32×
Washington26,7151.53×
Massachusetts26,4701.55×
Missouri26,2561.88×
Tennessee19,6461.13×
Connecticut18,9112.17×
Colorado18,2331.33×
Wisconsin16,6921.28×
Indiana16,4881.04×
Minnesota14,7551.19×
Arizona14,5840.82×
California13,9810.15×
Illinois12,2500.42×
Kentucky11,7381.08×
New Jersey11,0690.5×
South Carolina10,5050.8×
Nevada10,1931.21×
Oklahoma9,1850.95×
Rhode Island8,1832.96×
Utah7,7691×
Nebraska7,6461.76×
Oregon7,1660.72×
Arkansas6,5730.92×
New Mexico5,9721.37×
Delaware4,6931.96×
Louisiana4,5950.41×
Kansas4,1210.6×
Idaho2,9030.67×
Washington, District of Columbia1,9410.74×
Alabama1,9210.16×
Mississippi1,8500.26×
Iowa1,5620.22×
New Hampshire1,5050.44×
West Virginia7340.18×
North Dakota6380.36×
Maine4640.15×
Montana3000.12×
Hawaii2910.08×
South Dakota2310.12×
Vermont2230.15×
Wyoming2180.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ideal Image audience
BrandAffinityCategory
Alvin and the Chipmunks20×Music & Radio
LBC67.78×Music & Radio
Dippin' Dots30.05×Food & Beverages
ColourPop20.47×Beauty & Wellness
Rue La La22.79×Shopping
CorePower Yoga20.87×Sports
Shane Company19.41×Shopping
Cath Kidston12.56×Fashion & Accessoires
Bachelor of Business Administration23.53×Business & Career
Kate Spade5.91×Fashion & Accessoires
Non-fiction books4.29×Literature
PSV Eindhoven20×Sports
Planet Fitness2.1×Sports
Waxing3.85×Beauty & Wellness
Hair coloring3.19×Beauty & Wellness
Metaphysics2.75×Business & Career
Skin care2.1×Beauty & Wellness
Miniature Schnauzer4.21×Pets & Animals
Major League Soccer3.16×Sports
Labrador4.41×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ideal Image audience
TraitClusterScore
Design AffinityPREMIUM1.4
IndulgenceJOY1.37
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.29
Career OrientationPOWER1.24
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Ideal Image
CountryShare
United States95.0%
India3.6%
France0.7%

See Ideal Image audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Ideal Image have in United States?

Ideal Image has an estimated audience of 868,113 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Ideal Image fans?

89.1% of Ideal Image fans are female, 10.9% are male, with an average age of 40.8 years.

Which brands do Ideal Image fans like most?

Ideal Image fans show strongest brand affinity for Alvin and the Chipmunks (20×), LBC (67.78×), and Dippin' Dots (30.05×) over the country average.

Where do Ideal Image fans live in United States?

Ideal Image fans in United States are most concentrated in Florida (reach 148,614), Texas (reach 94,102), and Ohio (reach 64,175). These three regions account for the largest share of the active audience.

What other brands do Ideal Image fans also like?

Beyond Ideal Image itself, the audience over-indexes on LBC (67.78×), Dippin' Dots (30.05×), ColourPop (20.47×), and Rue La La (22.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ideal Image. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.