A data profile of the people who buy, follow and care about LBC in United States — modelled from more than twelve digital signal sources. LBC has an estimated audience of 275,085 people in United States.
The average LBC fan in United States is 37.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anastasia Beverly Hills, ROBINSON, Koreaboo, with strongest over-indexing on Anastasia Beverly Hills (188.06× the country average).
Demographically, the LBC audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical LBC fan in United States is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Anastasia Beverly Hills.
The key figures that characterise the LBC profile in United States.
54.6% are female, 45.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 37.8 |
| Estimated audience size | 275,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide LBC audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 24.8% |
| Philippines | 21.7% |
| France | 21.3% |
Where the LBC audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~5K | 4.58× | |
| 02 | California | ~100K | 4.37× | |
| 03 | Nevada | ~10K | 4.01× | |
| 04 | Washington | ~10K | 1.95× | |
| 05 | Oregon | ~5K | 1.60× | |
| 06 | Alaska | <1K | 1.47× | |
| 07 | New Jersey | ~10K | 1.41× | |
| 08 | Kansas | ~3K | 1.33× | |
| 09 | Virginia | ~8K | 1.28× | |
| 10 | North Dakota | <1K | 1.28× | |
| 11 | Illinois | ~10K | 1.27× | |
| 12 | Washington, District of Columbia | <1K | 1.10× | |
| 13 | Florida | ~20K | 1.08× | |
| 14 | Pennsylvania | ~10K | 1.05× | |
| 15 | Louisiana | ~3K | 0.97× | |
| 16 | New York | ~10K | 0.90× | |
| 17 | Texas | ~20K | 0.87× | |
| 18 | Montana | <1K | 0.86× | |
| 19 | Maryland | ~4K | 0.83× | |
| 20 | North Carolina | ~7K | 0.82× | |
| 21 | Minnesota | ~3K | 0.82× | |
| 22 | West Virginia | ~1K | 0.82× | |
| 23 | Vermont | <1K | 0.82× | |
| 24 | South Dakota | <1K | 0.79× | |
| 25 | Iowa | ~2K | 0.78× | |
| 26 | Delaware | <1K | 0.76× | |
| 27 | Rhode Island | <1K | 0.74× | |
| 28 | Alabama | ~3K | 0.73× | |
| 29 | Michigan | ~5K | 0.72× | |
| 30 | Idaho | <1K | 0.72× | |
| 31 | New Hampshire | <1K | 0.72× | |
| 32 | Maine | <1K | 0.72× | |
| 33 | Connecticut | ~2K | 0.71× | |
| 34 | Arizona | ~4K | 0.70× | |
| 35 | South Carolina | ~3K | 0.70× | |
| 36 | New Mexico | <1K | 0.70× | |
| 37 | Indiana | ~3K | 0.68× | |
| 38 | Nebraska | <1K | 0.68× | |
| 39 | Missouri | ~3K | 0.67× | |
| 40 | Mississippi | ~2K | 0.67× | |
| 41 | Colorado | ~3K | 0.65× | |
| 42 | Arkansas | ~1K | 0.65× | |
| 43 | Tennessee | ~4K | 0.64× | |
| 44 | Massachusetts | ~3K | 0.64× | |
| 45 | Kentucky | ~2K | 0.64× | |
| 46 | Oklahoma | ~2K | 0.62× | |
| 47 | Utah | ~2K | 0.61× | |
| 48 | Georgia | ~5K | 0.60× | |
| 49 | Ohio | ~5K | 0.57× | |
| 50 | Wisconsin | ~2K | 0.56× |
The strongest cross-interests of the LBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ROBINSON | Travel & Leisure | 583.86× | ||
| 02 | Koreaboo | Internet & Social Media | 303.15× | ||
| 03 | Fat Face | Fashion & Accessoires | 199.63× | ||
| 04 | Anastasia Beverly Hills | Beauty & Wellness | 188.06× | ||
| 05 | Kamen Rider | Movies & TV | 172.10× | ||
| 06 | Ana Patricia Gámez | Movies & TV | 160.60× | ||
| 07 | Super Sentai | Movies & TV | 144.62× | ||
| 08 | KakaoTalk | Internet & Social Media | 142.87× | ||
| 09 | Soompi | Internet & Social Media | 133.56× | ||
| 10 | Tyre, Lebanon | Travel & Leisure | 105.99× | ||
| 11 | Dior Homme | Beauty & Wellness | 76.34× | ||
| 12 | Rue La La | Shopping | 70.99× | ||
| 13 | Zippo | Food & Beverages | 68.84× | ||
| 14 | Ideal Image | Beauty & Wellness | 64.20× | ||
| 15 | Soul Eater (manga) | Literature | 51.63× | ||
| 16 | Funimation | Movies & TV | 45.01× | ||
| 17 | Spirit Halloween | Kids & Family | 20.00× | ||
| 18 | AAA (band) | Music & Radio | 15.72× | ||
| 19 | Korean hip hop | Music & Radio | 12.53× | ||
| 20 | Sean Combs | Music & Radio | 12.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.10× | |
| Design Affinity | PREMIUM | 1.66× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.98× | |
| Urban Lifestyle | OPEN | 1.00× |
LBC has an estimated audience of 275,085 people in United States, concentrated in California and Texas.
54.6% of LBC fans are female, 45.4% are male, with an average age of 37.8 years.
LBC fans show strongest brand affinity for Anastasia Beverly Hills (188.06×), ROBINSON (583.86×), and Koreaboo (303.15×) over the country average.
LBC fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond LBC itself, the audience over-indexes on ROBINSON (583.86×), Koreaboo (303.15×), Kamen Rider (172.1×), and Tyre, Lebanon (105.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for LBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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