Soompi Audience in United States
Soompi has an estimated audience of 783,713 people in United States. 76.8% are female, 23.2% are male, average age 26.1. Top regions: California, New York, Texas. Top brand affinities: Korean movies, AAA (band), Ahn Hyo-seop, Miss A, Allkpop.
The average Soompi fan in United States is 26.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Korean movies, AAA (band), Ahn Hyo-seop, with strongest over-indexing on Korean movies (64.12× the country average). Demographically, the Soompi audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Soompi fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 26.1 |
| Estimated audience size | 783,713 |
Audience persona
The typical Soompi fan in United States is more female, around 26.1 years old, with strong Sustainability tendencies and a notable affinity for Korean movies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 230,816 | 2.68× |
| New York | 99,881 | 2.28× |
| Texas | 81,006 | 1.2× |
| Florida | 33,896 | 0.64× |
| Illinois | 30,400 | 1.16× |
| New Jersey | 28,488 | 1.43× |
| Georgia | 26,749 | 1.11× |
| Virginia | 26,728 | 1.4× |
| Washington | 25,480 | 1.62× |
| Massachusetts | 23,087 | 1.5× |
| Hawaii | 19,780 | 5.87× |
| Pennsylvania | 19,055 | 0.72× |
| Minnesota | 17,669 | 1.57× |
| Maryland | 16,599 | 1.23× |
| North Carolina | 16,596 | 0.7× |
| Michigan | 15,749 | 0.77× |
| Ohio | 15,230 | 0.63× |
| Arizona | 14,917 | 0.93× |
| Connecticut | 12,969 | 1.65× |
| Tennessee | 12,102 | 0.77× |
| Indiana | 11,516 | 0.8× |
| Wisconsin | 11,456 | 0.97× |
| Oregon | 9,790 | 1.09× |
| Missouri | 7,706 | 0.61× |
| Nevada | 7,378 | 0.97× |
| Alabama | 7,216 | 0.66× |
| Oklahoma | 6,910 | 0.79× |
| Colorado | 6,742 | 0.55× |
| Louisiana | 5,957 | 0.59× |
| Utah | 5,552 | 0.79× |
| Iowa | 5,122 | 0.79× |
| Nebraska | 5,066 | 1.29× |
| Kentucky | 4,216 | 0.43× |
| Rhode Island | 4,089 | 1.64× |
| South Carolina | 3,358 | 0.28× |
| Arkansas | 3,316 | 0.51× |
| Washington, District of Columbia | 2,692 | 1.14× |
| New Mexico | 2,593 | 0.66× |
| Mississippi | 2,340 | 0.36× |
| Alaska | 1,974 | 1.18× |
| Montana | 1,971 | 0.91× |
| Idaho | 1,922 | 0.49× |
| Kansas | 1,891 | 0.31× |
| Vermont | 1,260 | 0.92× |
| West Virginia | 1,127 | 0.31× |
| New Hampshire | 1,061 | 0.34× |
| Wyoming | 912 | 0.78× |
| Maine | 704 | 0.25× |
| South Dakota | 454 | 0.25× |
| Delaware | 451 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean movies | 64.12× | Movies & TV |
| AAA (band) | 15.72× | Music & Radio |
| Ahn Hyo-seop | 22.53× | Movies & TV |
| Miss A | 30.08× | Music & Radio |
| Allkpop | 19.72× | Music & Radio |
| F(x) (band) | 16.91× | Music & Radio |
| Koreaboo | 38.61× | Internet & Social Media |
| BTS | 12.41× | Music & Radio |
| seventeen | 32.6× | Music & Radio |
| Labubu | 8.54× | Kids & Family |
| Girls' Generation | 18.55× | Music & Radio |
| K-Dramas | 32.54× | Movies & TV |
| Song Hye-kyo | 30.74× | Fashion & Accessoires |
| KPop Demon Hunters | 3.81× | Movies & TV |
| JYP Entertainment | 17.49× | Movies & TV |
| Srinakharinwirot University | 31.65× | Business & Career |
| Society6 | 18.63× | Shopping |
| River surfing | 51.43× | Sports |
| Korean language | 8.91× | Politics & Society |
| PENTAGON | 14.22× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.18 |
| Quality Awareness | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Indonesia | 10.4% |
| Philippines | 9.5% |
See Soompi audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Soompi have in United States?
Soompi has an estimated audience of 783,713 people in United States, concentrated in California and New York.
What is the gender split and age of Soompi fans?
76.8% of Soompi fans are female, 23.2% are male, with an average age of 26.1 years.
Which brands do Soompi fans like most?
Soompi fans show strongest brand affinity for Korean movies (64.12×), AAA (band) (15.72×), and Ahn Hyo-seop (22.53×) over the country average.
Where do Soompi fans live in United States?
Soompi fans in United States are most concentrated in California (reach 230,816), New York (reach 99,881), and Texas (reach 81,006). These three regions account for the largest share of the active audience.
What other brands do Soompi fans also like?
Beyond Soompi itself, the audience over-indexes on AAA (band) (15.72×), Ahn Hyo-seop (22.53×), Miss A (30.08×), and Allkpop (19.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Soompi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.