Rascasse Audience Intelligence

Soompi Audience in United States

A data profile of the people who buy, follow and care about Soompi in United States — modelled from more than twelve digital signal sources. Soompi has an estimated audience of 768,729 people in United States.

#897among Website / Newspaper / Magazine in United States#305in Internet & Social Media

The average Soompi fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Korean movies, AAA (band), Miss A, with strongest over-indexing on Korean movies (64.12× the country average).

Demographically, the Soompi audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soompi fan in United States is more female, around 26.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Korean movies.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soompi profile in United States.

Audience size
769K
in United States
Gender
76.8%♀
23.2% male
Age
26.1
average years
Country rank
#28176
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Soompi

76.8% are female, 23.2% are male, average age 26.1.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Soompi audience in United States
MetricValue
Female76.8%
Male23.2%
Average age26.1
Estimated audience size768,729
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Soompi audience in United States
Age bracketShare%
16-1962%
20-2920%
30-398%
40-496%
50+5%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Soompi audience comes from United States.

Worldwide audience distribution share by country for Soompi
CountryShare
United States17.8%
Indonesia10.5%
Philippines9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soompi audience in United States is strongest.

Fig. 05

Top regions by affinity

Soompi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K5.95×
02California~200K2.55×
03New York~90K2.12×
04Rhode Island~5K1.84×
05Washington~20K1.57×
06New Jersey~30K1.51×
07Minnesota~20K1.47×
08Connecticut~10K1.45×
09Massachusetts~20K1.44×
10Nebraska~5K1.38×
11Virginia~30K1.35×
12Vermont~2K1.29×
13Maryland~20K1.22×
14Washington, District of Columbia~3K1.12×
15Illinois~30K1.11×
16Alaska~2K1.09×
17Texas~70K1.08×
18Wisconsin~10K1.07×
19Nevada~8K1.05×
20Georgia~20K1.01×
21Oregon~9K1.00×
22Oklahoma~8K0.89×
23Montana~2K0.89×
24Arizona~10K0.86×
25Alabama~9K0.79×
26Utah~5K0.78×
27Tennessee~10K0.77×
28Michigan~20K0.75×
29Indiana~10K0.75×
30Iowa~5K0.75×
31North Dakota~1K0.74×
32New Mexico~3K0.73×
33North Carolina~20K0.71×
34Pennsylvania~20K0.70×
35South Dakota~1K0.69×
36Mississippi~4K0.67×
37Ohio~20K0.66×
38Missouri~8K0.66×
39Florida~30K0.63×
40Louisiana~6K0.63×
41Idaho~2K0.62×
42Delaware~1K0.62×
43West Virginia~2K0.61×
44New Hampshire~2K0.59×
45Maine~2K0.59×
46Arkansas~4K0.58×
47Colorado~7K0.57×
48Kansas~3K0.55×
49Kentucky~5K0.49×
50South Carolina~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Soompi, United States
0.40×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soompi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soompi audience
#·InterestCategoryAffinity×
01Korean moviesMovies & TV64.12×
02River surfingSports51.43×
03KoreabooInternet & Social Media38.61×
04seventeenMusic & Radio32.60×
05K-DramasMovies & TV32.54×
06Srinakharinwirot UniversityBusiness & Career31.65×
07Song Hye-kyoFashion & Accessoires30.74×
08Miss AMusic & Radio30.08×
09Park Ji-minMusic & Radio27.03×
10Ahn Hyo-seopMovies & TV22.53×
11AllkpopMusic & Radio19.72×
12Society6Shopping18.63×
13Girls' GenerationMusic & Radio18.55×
14JYP EntertainmentMovies & TV17.49×
15F(x) (band)Music & Radio16.91×
16AAA (band)Music & Radio15.72×
17PENTAGONMusic & Radio14.22×
18BTSMusic & Radio12.41×
19Korean languagePolitics & Society8.91×
20KPop Demon HuntersMovies & TV3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soompi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soompi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.72×
Design AffinityPREMIUM1.25×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soompi audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.57×
Need for SecurityCONSERVATISM0.57×
Convenience OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soompi have in United States?

Soompi has an estimated audience of 768,729 people in United States, concentrated in California and New York.

02

What is the gender split and age of Soompi fans?

76.8% of Soompi fans are female, 23.2% are male, with an average age of 26.1 years.

03

Which brands do Soompi fans like most?

Soompi fans show strongest brand affinity for Korean movies (64.12×), AAA (band) (15.72×), and Miss A (30.08×) over the country average.

04

Where do Soompi fans live in United States?

Soompi fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Soompi fans also like?

Beyond Soompi itself, the audience over-indexes on AAA (band) (15.72×), Miss A (30.08×), Ahn Hyo-seop (22.53×), and Allkpop (19.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Soompi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soompi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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