seventeen Audience in United States

seventeen logo

seventeen has an estimated audience of 964,847 people in United States. 78.8% are female, 21.2% are male, average age 25.8. Top regions: California, Texas, New York. Top brand affinities: Jollibee, BTS, Group buying, Indeed.com, Astro (Malaysian satellite television).

The average seventeen fan in United States is 25.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jollibee, BTS, Group buying, with strongest over-indexing on Jollibee (25.39× the country average). Demographically, the seventeen audience skews more female with an average age of 25.8, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: K-pop

Demographics of seventeen fans

Demographic split for seventeen audience in United States
MetricValue
Female78.8%
Male21.2%
Average age25.8
Estimated audience size964,847

Audience persona

The typical seventeen fan in United States is more female, around 25.8 years old, with strong Creativity tendencies and a notable affinity for Jollibee.

Top regions in United States

Top regions ranked by reach for seventeen in United States
RegionReachAffinity
California232,7922.19×
Texas137,3991.66×
New York80,0221.48×
Florida72,6871.11×
Illinois42,4841.32×
Georgia34,2521.15×
New Jersey33,8731.38×
North Carolina30,3211.04×
Pennsylvania29,6650.91×
Virginia27,7221.18×
Washington25,9911.34×
Ohio25,8990.87×
Arizona22,2971.13×
Michigan22,1290.88×
Massachusetts20,1991.06×
Maryland19,0221.15×
Tennessee17,7680.92×
Indiana15,8290.9×
Minnesota15,5841.13×
Colorado13,0310.86×
Alabama12,5320.93×
Wisconsin12,3550.85×
South Carolina12,1790.84×
Louisiana12,1430.98×
Missouri12,0620.78×
Nevada11,7361.26×
Oregon11,3441.03×
Hawaii10,9942.65×
Kentucky10,7760.89×
Oklahoma10,7431×
Utah8,9481.04×
Connecticut8,7470.9×
Arkansas7,4380.94×
Mississippi7,4220.93×
Kansas6,5880.87×
Iowa6,0820.77×
New Mexico4,4750.92×
Idaho4,0170.83×
Nebraska3,9750.82×
West Virginia2,9040.65×
New Hampshire2,6860.71×
Washington, District of Columbia2,6670.92×
Delaware2,2790.86×
Rhode Island2,2330.73×
Maine2,0370.59×
Alaska1,7240.84×
Montana1,3750.51×
North Dakota1,3520.68×
South Dakota1,3360.6×
Wyoming8430.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for seventeen audience
BrandAffinityCategory
Jollibee25.39×Food & Beverages
BTS22.29×Music & Radio
Group buying25.16×Shopping
Indeed.com6.47×Business & Career
Astro (Malaysian satellite television)29.74×Movies & TV
Philippine Airlines31.26×Travel & Leisure
JD Sports16.38×Shopping
Allkpop20.2×Music & Radio
OtterBox22.36×Technology & Electronics
Redbubble22.45×Literature
Wattpad11.92×Internet & Social Media
Telegram12.59×Internet & Social Media
Tom and Jerry16.52×Movies & TV
Depop11.84×Fashion & Accessoires
Rakuten9.43×Shopping
Park Bo-gum20×Movies & TV
J-pop9.64×Music & Radio
Google Maps3.06×Internet & Social Media
The Bold and the Beautiful13.98×Movies & TV
Ming-Na Wen19.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by seventeen audience
TraitClusterScore
CreativityOPEN1.2
SustainabilityBALANCE1.18
Early Adopter MentalityPOWER1.17
LGBTQ+ IdentityOPEN1.12
Pet OwnershipJOY1.09
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for seventeen
CountryShare
Japan38.3%
Taiwan8.3%
United States8.0%

See seventeen audiences in other countries

More K-pop audiences in United States

Frequently asked questions

How many fans does seventeen have in United States?

seventeen has an estimated audience of 964,847 people in United States, concentrated in California and Texas.

What is the gender split and age of seventeen fans?

78.8% of seventeen fans are female, 21.2% are male, with an average age of 25.8 years.

Which brands do seventeen fans like most?

seventeen fans show strongest brand affinity for Jollibee (25.39×), BTS (22.29×), and Group buying (25.16×) over the country average.

Where do seventeen fans live in United States?

seventeen fans in United States are most concentrated in California (reach 232,792), Texas (reach 137,399), and New York (reach 80,022). These three regions account for the largest share of the active audience.

What other brands do seventeen fans also like?

Beyond seventeen itself, the audience over-indexes on BTS (22.29×), Group buying (25.16×), Indeed.com (6.47×), and Astro (Malaysian satellite television) (29.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for seventeen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.