seventeen Audience in United States
seventeen has an estimated audience of 964,847 people in United States. 78.8% are female, 21.2% are male, average age 25.8. Top regions: California, Texas, New York. Top brand affinities: Home equity, Historic site, Cam Ward, Combat sport, Grinch.
The average seventeen fan in United States is 25.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Historic site, Cam Ward, with strongest over-indexing on Home equity (3.61× the country average). Demographically, the seventeen audience skews more female with an average age of 25.8, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of seventeen fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 25.8 |
| Estimated audience size | 964,847 |
Audience persona
The typical seventeen fan in United States is more female, around 25.8 years old, with strong Creativity tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 232,792 | 2.19× |
| Texas | 137,399 | 1.66× |
| New York | 80,022 | 1.48× |
| Florida | 72,687 | 1.11× |
| Illinois | 42,484 | 1.32× |
| Georgia | 34,252 | 1.15× |
| New Jersey | 33,873 | 1.38× |
| North Carolina | 30,321 | 1.04× |
| Pennsylvania | 29,665 | 0.91× |
| Virginia | 27,722 | 1.18× |
| Washington | 25,991 | 1.34× |
| Ohio | 25,899 | 0.87× |
| Arizona | 22,297 | 1.13× |
| Michigan | 22,129 | 0.88× |
| Massachusetts | 20,199 | 1.06× |
| Maryland | 19,022 | 1.15× |
| Tennessee | 17,768 | 0.92× |
| Indiana | 15,829 | 0.9× |
| Minnesota | 15,584 | 1.13× |
| Colorado | 13,031 | 0.86× |
| Alabama | 12,532 | 0.93× |
| Wisconsin | 12,355 | 0.85× |
| South Carolina | 12,179 | 0.84× |
| Louisiana | 12,143 | 0.98× |
| Missouri | 12,062 | 0.78× |
| Nevada | 11,736 | 1.26× |
| Oregon | 11,344 | 1.03× |
| Hawaii | 10,994 | 2.65× |
| Kentucky | 10,776 | 0.89× |
| Oklahoma | 10,743 | 1× |
| Utah | 8,948 | 1.04× |
| Connecticut | 8,747 | 0.9× |
| Arkansas | 7,438 | 0.94× |
| Mississippi | 7,422 | 0.93× |
| Kansas | 6,588 | 0.87× |
| Iowa | 6,082 | 0.77× |
| New Mexico | 4,475 | 0.92× |
| Idaho | 4,017 | 0.83× |
| Nebraska | 3,975 | 0.82× |
| West Virginia | 2,904 | 0.65× |
| New Hampshire | 2,686 | 0.71× |
| Washington, District of Columbia | 2,667 | 0.92× |
| Delaware | 2,279 | 0.86× |
| Rhode Island | 2,233 | 0.73× |
| Maine | 2,037 | 0.59× |
| Alaska | 1,724 | 0.84× |
| Montana | 1,375 | 0.51× |
| North Dakota | 1,352 | 0.68× |
| South Dakota | 1,336 | 0.6× |
| Wyoming | 843 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 3.61× | Home & Garden |
| Historic site | 7.77× | Arts & Culture |
| Cam Ward | 6.48× | Sports |
| Combat sport | 2.17× | Sports |
| Grinch | 4.81× | Movies & TV |
| La Jolla | 10.48× | Travel & Leisure |
| Goop | 5.48× | Internet & Social Media |
| Home staging | 5.23× | Home & Garden |
| Vocal harmony | 4.29× | Music & Radio |
| Whataburger | 1.67× | Food & Beverages |
| JDSU | 2.62× | Business & Career |
| Joshua Jackson | 3.78× | Movies & TV |
| Mothercare | 2.55× | Kids & Family |
| Tezz | 5.42× | Movies & TV |
| Edvard Grieg | 19.06× | Literature |
| Staycation | 2.44× | Home & Garden |
| Mathcore | 5.57× | Music & Radio |
| 9NEWS (KUSA) | 3.34× | Movies & TV |
| UK garage | 3.63× | Music & Radio |
| Bank account | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Early Adopter Mentality | POWER | 1.17 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Pet Ownership | JOY | 1.09 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.3% |
| Taiwan | 8.3% |
| United States | 8.0% |
See seventeen audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does seventeen have in United States?
seventeen has an estimated audience of 964,847 people in United States, concentrated in California and Texas.
What is the gender split and age of seventeen fans?
78.8% of seventeen fans are female, 21.2% are male, with an average age of 25.8 years.
Which brands do seventeen fans like most?
seventeen fans show strongest brand affinity for Home equity (3.61×), Historic site (7.77×), and Cam Ward (6.48×) over the country average.
Where do seventeen fans live in United States?
seventeen fans in United States are most concentrated in California (reach 232,792), Texas (reach 137,399), and New York (reach 80,022). These three regions account for the largest share of the active audience.
What other brands do seventeen fans also like?
Beyond seventeen itself, the audience over-indexes on Historic site (7.77×), Cam Ward (6.48×), Combat sport (2.17×), and Grinch (4.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for seventeen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.