Rascasse Audience Intelligence

seventeen Audience in United States

A data profile of the people who buy, follow and care about seventeen in United States — modelled from more than twelve digital signal sources. seventeen has an estimated audience of 892,870 people in United States.

#13among K-pop in United States#5788among Person in United States#3357in Music & Radio

The average seventeen fan in United States is 25.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, Allkpop, Group buying, with strongest over-indexing on BTS (35.38× the country average).

Demographically, the seventeen audience skews more female with an average age of 25.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical seventeen fan in United States is more female, around 25.8 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the seventeen profile in United States.

Audience size
893K
in United States
Gender
78.8%♀
21.2% male
Age
25.8
average years
Country rank
#25532
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of seventeen fans

78.8% are female, 21.2% are male, average age 25.8.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for seventeen audience in United States
MetricValue
Female78.8%
Male21.2%
Average age25.8
Estimated audience size892,870
Fig. 03

Age distribution

Ø 25.8
average years
Age distribution of the seventeen audience in United States
Age bracketShare%
16-1965%
20-2918%
30-397%
40-497%
50+4%
Fig. 04

Worldwide distribution

7.4%

of the worldwide seventeen audience comes from United States.

Worldwide audience distribution share by country for seventeen
CountryShare
Japan39.4%
Taiwan8.3%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the seventeen audience in United States is strongest.

Fig. 05

Top regions by affinity

seventeen fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K2.12×
02California~200K1.75×
03Washington~30K1.59×
04Texas~100K1.51×
05Maryland~20K1.44×
06Virginia~30K1.37×
07Washington, District of Columbia~4K1.33×
08Florida~80K1.28×
09New Jersey~30K1.22×
10Nevada~10K1.18×
11Georgia~30K1.13×
12New York~60K1.11×
13North Carolina~30K1.09×
14Oklahoma~10K1.08×
15Utah~9K1.07×
16Oregon~10K1.03×
17Arkansas~8K1.03×
18Massachusetts~20K0.99×
19Kentucky~10K0.99×
20Illinois~30K0.98×
21Louisiana~10K0.98×
22Mississippi~8K0.98×
23Connecticut~9K0.97×
24Minnesota~10K0.96×
25Pennsylvania~30K0.95×
26Indiana~20K0.95×
27New Mexico~5K0.95×
28Delaware~3K0.95×
29Arizona~20K0.94×
30Nebraska~5K0.93×
31Alabama~10K0.92×
32South Carolina~10K0.91×
33Kansas~7K0.91×
34Alaska~2K0.91×
35South Dakota~2K0.90×
36West Virginia~4K0.87×
37Ohio~30K0.86×
38Rhode Island~3K0.85×
39Missouri~10K0.84×
40North Dakota~2K0.84×
41Michigan~20K0.83×
42Tennessee~20K0.83×
43Wisconsin~10K0.83×
44Idaho~4K0.83×
45New Hampshire~3K0.80×
46Vermont~1K0.80×
47Iowa~6K0.79×
48Montana~2K0.78×
49Colorado~10K0.76×
50Maine~3K0.74×
Fig. 06

Affinity by region

Affinity by region — seventeen, United States
0.74×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the seventeen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for seventeen audience
#·InterestCategoryAffinity×
01BTSMusic & Radio35.38×
02SoompiInternet & Social Media32.60×
03Park Ji-minMusic & Radio20.09×
04Rain ManMovies & TV20.00×
05Park Bo-gumMovies & TV19.54×
06AllkpopMusic & Radio17.80×
07COSShopping15.78×
08IU (singer)Music & Radio15.67×
09Group buyingShopping14.82×
10Eva GreenMovies & TV13.12×
11RakutenShopping10.21×
12Boy bandMusic & Radio9.50×
13J-popMusic & Radio8.68×
14JollibeeFood & Beverages6.94×
15One PieceMovies & TV4.09×
167-ElevenShopping3.82×
17Spirit HalloweenKids & Family3.56×
18Anime and manga fandomLiterature3.40×
19TwitchGames3.31×
20Stranger ThingsMovies & TV2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the seventeen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by seventeen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Social Media UsageJOY1.28×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by seventeen audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Need for SecurityCONSERVATISM0.74×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does seventeen have in United States?

seventeen has an estimated audience of 892,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of seventeen fans?

78.8% of seventeen fans are female, 21.2% are male, with an average age of 25.8 years.

03

Which brands do seventeen fans like most?

seventeen fans show strongest brand affinity for BTS (35.38×), Allkpop (17.8×), and Group buying (14.82×) over the country average.

04

Where do seventeen fans live in United States?

seventeen fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do seventeen fans also like?

Beyond seventeen itself, the audience over-indexes on Allkpop (17.8×), Group buying (14.82×), COS (15.78×), and Park Ji-min (20.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See seventeen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for seventeen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →