Woods Audience in United States
Woods has an estimated audience of 2,937,926 people in United States. 52.8% are female, 47.2% are male, average age 42.1. Top brand affinities: Planet Fitness, MSN, Hobby Lobby, Diaper bag, Staples (Canada).
Top brand affinities include Planet Fitness, MSN, Hobby Lobby, with strongest over-indexing on Planet Fitness (2.34× the country average). Demographically, the Woods audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Woods fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.1 |
| Estimated audience size | 2,937,926 |
Audience persona
The typical Woods fan in United States is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 2.34× | Sports |
| MSN | 2.28× | News |
| Hobby Lobby | 2.12× | Home & Garden |
| Diaper bag | 3.51× | Kids & Family |
| Staples (Canada) | 2.71× | Business & Career |
| Aldi | 1.91× | Shopping |
| Best Buy | 1.86× | Shopping |
| Taco Bell | 1.8× | Food & Beverages |
| Great Clips | 2.62× | Beauty & Wellness |
| Wedding dress | 2.92× | Fashion & Accessoires |
| Jack Black | 4.88× | Movies & TV |
| Aubrey Plaza | 4.92× | Movies & TV |
| Josh Hutcherson | 5.61× | Movies & TV |
| southwest airlines | 2.11× | Travel & Leisure |
| Craigslist | 1.54× | Shopping |
| 2.1× | Internet & Social Media | |
| Napoleon Dynamite | 4.92× | Movies & TV |
| Google Flights | 1.96× | Travel & Leisure |
| Engagement ring | 2.22× | Fashion & Accessoires |
| Weather | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.08 |
| Design Affinity | PREMIUM | 1.04 |
| Family Orientation | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 9.7% |
| India | 7.8% |
See Woods audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.