Woods Audience in United States
Woods has an estimated audience of 2,937,926 people in United States. 52.8% are female, 47.2% are male, average age 42.1. Top brand affinities: Israel, Kendra Scott, UK garage, Jesse Plemons, Nebraska Cornhuskers football.
Top brand affinities include Israel, Kendra Scott, UK garage, with strongest over-indexing on Israel (2.05× the country average). Demographically, the Woods audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Woods fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.1 |
| Estimated audience size | 2,937,926 |
Audience persona
The typical Woods fan in United States is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.05× | Travel & Leisure |
| Kendra Scott | 1.68× | Fashion & Accessoires |
| UK garage | 2.84× | Music & Radio |
| Jesse Plemons | 1.66× | Movies & TV |
| Nebraska Cornhuskers football | 1.62× | Sports |
| Jeep Wagoneer | 2.53× | Cars & Mobility |
| Cam Ward | 1.67× | Sports |
| Charlamagne Tha God | 3.06× | Movies & TV |
| Hocus Pocus | 1.52× | Movies & TV |
| Home staging | 1.66× | Home & Garden |
| Kento Yamazaki | 3.46× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 1.87× | Cars & Mobility |
| Glossier | 1.56× | Beauty & Wellness |
| Keeper (password manager) | 1.8× | Technology & Electronics |
| Meals on Wheels | 1.58× | Food & Beverages |
| Kodiak, Alaska | 2.22× | Travel & Leisure |
| Primos Hunting | 5.55× | Sports |
| Hayward, California | 2.62× | Travel & Leisure |
| Embroidery Library | 3.68× | Home & Garden |
| Isometric exercise | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.08 |
| Design Affinity | PREMIUM | 1.04 |
| Family Orientation | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 9.7% |
| India | 7.8% |
See Woods audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.