Woods Audience in Germany
A data profile of the people who buy, follow and care about Woods in Germany — modelled from more than twelve digital signal sources. Woods has an estimated audience of 329,661 people in Germany.
The average Woods fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (3.15× the country average).
Demographically, the Woods audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Woods fan in Germany is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Woods profile in Germany.
Search interest · 12-month trend
Demographics of Woods fans
43.2% are female, 56.8% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 36.8 |
| Estimated audience size | 329,661 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Woods audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 8.7% |
| Japan | 7.0% |
Geography
Where the Woods audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~80K | 5.06× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.81× | |
| 03 | Hessen | ~30K | 1.26× | |
| 04 | Bremen | ~2K | 0.81× | |
| 05 | Schleswig-Holstein | ~9K | 0.78× | |
| 06 | Saarland | ~3K | 0.76× | |
| 07 | Berlin | ~10K | 0.74× | |
| 08 | Brandenburg | ~7K | 0.71× | |
| 09 | Thüringen | ~6K | 0.71× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.71× | |
| 11 | Hamburg | ~5K | 0.69× | |
| 12 | Bayern | ~40K | 0.68× | |
| 13 | Niedersachsen | ~20K | 0.68× | |
| 14 | Sachsen-Anhalt | ~6K | 0.68× | |
| 15 | Sachsen | ~10K | 0.65× | |
| 16 | Baden-Württemberg | ~30K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Woods audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nature | Home & Garden | 3.15× | ||
| 02 | Vacations | Travel & Leisure | 2.68× | ||
| 03 | Lodging | Travel & Leisure | 2.33× | ||
| 04 | MSN | News | 2.30× | ||
| 05 | Family | Kids & Family | 2.29× | ||
| 06 | Bedroom furniture | Home & Garden | 2.28× | ||
| 07 | Real estate | Business & Career | 2.21× | ||
| 08 | Technology & Electronics | 2.09× | |||
| 09 | Biology | Health | 2.03× | ||
| 10 | Social media marketing | Business & Career | 2.01× | ||
| 11 | German language | Politics & Society | 1.97× | ||
| 12 | Crochet | Home & Garden | 1.95× | ||
| 13 | Stuttgart | Travel & Leisure | 1.92× | ||
| 14 | Self care | Health | 1.82× | ||
| 15 | Drawing | Home & Garden | 1.80× | ||
| 16 | Germany | Travel & Leisure | 1.74× | ||
| 17 | Ornamental plant | Home & Garden | 1.70× | ||
| 18 | Renovation | Home & Garden | 1.60× | ||
| 19 | Düsseldorf | Travel & Leisure | 1.60× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.58× |
Personality of the Woods audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| DIY Mentality | THRILL | 1.31× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Sports Activity | POWER | 0.97× | |
| Price Sensitivity | PREMIUM | 0.98× |
Frequently asked questions
How many fans does Woods have in Germany?
Woods has an estimated audience of 329,661 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Woods fans?
43.2% of Woods fans are female, 56.8% are male, with an average age of 36.8 years.
Which brands do Woods fans like most?
Woods fans show strongest brand affinity for Nature (3.15×), Family (2.29×), and Germany (1.74×) over the country average.
Where do Woods fans live in Germany?
Woods fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Rheinland-Pfalz (reach ~80K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Woods fans also like?
Beyond Woods itself, the audience over-indexes on Family (2.29×), Germany (1.74×), Real estate (2.21×), and Vacations (2.68×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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