Woods Audience in Germany
Woods has an estimated audience of 312,151 people in Germany. 49.8% are female, 50.2% are male, average age 40.8. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, KLIX (AM).
Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.45× the country average). Demographically, the Woods audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Woods fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 40.8 |
| Estimated audience size | 312,151 |
Audience persona
The typical Woods fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.45× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Home Delivery | 1.92× | Food & Beverages |
| KLIX (AM) | 1.6× | Music & Radio |
| Corfu (regional unit) | 1.96× | Travel & Leisure |
| Volvo V60 | 2.49× | Cars & Mobility |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Coworking | 1.85× | Business & Career |
| Janitor | 2.8× | Home & Garden |
| Glashütte | 1.84× | Travel & Leisure |
| Pantsuit | 2.78× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.02× | Music & Radio |
| Microsoft Exchange Server | 5.13× | Technology & Electronics |
| Theocracy | 3.92× | Music & Radio |
| Building insulation | 1.62× | Home & Garden |
| Pro-Ject | 2.42× | Music & Radio |
| San Gil | 1.55× | Travel & Leisure |
| Throne of Glass | 2.02× | Literature |
| Hatten | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 9.7% |
| India | 7.8% |
See Woods audiences in other countries
More K-pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.