Woods Audience in Germany

Woods has an estimated audience of 312,151 people in Germany. 49.8% are female, 50.2% are male, average age 40.8. Top brand affinities: Ariana Grande, Tagesschau, Real estate, Vacations, Family.

Top brand affinities include Ariana Grande, Tagesschau, Real estate, with strongest over-indexing on Ariana Grande (5.13× the country average). Demographically, the Woods audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: K-pop

Demographics of Woods fans

Demographic split for Woods audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age40.8
Estimated audience size312,151

Audience persona

The typical Woods fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Ariana Grande.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woods audience
BrandAffinityCategory
Ariana Grande5.13×Music & Radio
Tagesschau1.91×Movies & TV
Real estate2.05×Business & Career
Vacations2.38×Travel & Leisure
Family1.66×Kids & Family
Hygiene2.58×Beauty & Wellness
Stuttgart2.51×Travel & Leisure
Self care2.63×Health
ImmoScout241.84×Home & Garden
Transfermarkt2.06×Sports
North Rhine-Westphalia1.92×Travel & Leisure
Hairstyle2.21×Beauty & Wellness
German language1.97×Politics & Society
Walking2.95×Sports
Flower bouquet2.55×Home & Garden
Targobank2.26×Business & Career
Vacation rental2.66×Travel & Leisure
Hundeurlaub5.02×Pets & Animals
Radio broadcasting2.38×Music & Radio
Plumbing2.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woods audience
TraitClusterScore
IndulgenceJOY1.39
Luxury OrientationPREMIUM1.34
DIY MentalityTHRILL1.33
Design AffinityPREMIUM1.29
Career OrientationPOWER1.17
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Woods
CountryShare
United States34.8%
United Kingdom9.7%
India7.8%

See Woods audiences in other countries

More K-pop audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.