Boy band Audience in United States
Boy band has an estimated audience of 4,622,879 people in United States. 71.8% are female, 28.2% are male, average age 29.5. Top brand affinities: ikon, ONEUS, Monsta X, N.Flying, VIXX.
Top brand affinities include ikon, ONEUS, Monsta X, with strongest over-indexing on ikon (49.21× the country average). Demographically, the Boy band audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality.
Category: Music & Radio · Type: Topic
Demographics of Boy band fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 29.5 |
| Estimated audience size | 4,622,879 |
Audience persona
The typical Boy band fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ikon.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ikon | 49.21× | Music & Radio |
| ONEUS | 43.89× | Music & Radio |
| Monsta X | 43.89× | Music & Radio |
| N.Flying | 41.57× | Music & Radio |
| VIXX | 41.57× | Music & Radio |
| SF9 | 40.83× | Music & Radio |
| SM Town | 37.8× | Music & Radio |
| Korea Tourism Organization | 34.94× | Travel & Leisure |
| Korean movies | 34.42× | Movies & TV |
| KpopStarz | 34.01× | Music & Radio |
| TVXQ | 30.03× | Music & Radio |
| Culture of Korea | 29.69× | Politics & Society |
| Mnet (TV channel) | 29.02× | Movies & TV |
| Learn Korean Language | 27.57× | Business & Career |
| PENTAGON | 26.74× | Music & Radio |
| bighitentertainment | 26.74× | Movies & TV |
| Got7 | 26.71× | Music & Radio |
| Etude House | 26.42× | Beauty & Wellness |
| Kim Tae-yeon | 25.97× | Music & Radio |
| Mnet(엠넷) | 25.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.17 |
| DIY Mentality | THRILL | 2.07 |
| Tradition | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.46 |
| Need for Security | CONSERVATISM | 1.42 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.9% |
| China | 15.2% |
| United States | 14.0% |
See Boy band audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boy band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.