A data profile of the people who buy, follow and care about Boy band in United States — modelled from more than twelve digital signal sources. Boy band has an estimated audience of 4,622,879 people in United States.
Boy band has an estimated audience of 4,622,879 people in United States. 71.8% are female, 28.2% are male, average age 29.5. Top brand affinities: ikon, PENTAGON, BTS, Dailymotion, ONEUS.
Top brand affinities include ikon, PENTAGON, BTS, with strongest over-indexing on ikon (49.21× the country average).
Demographically, the Boy band audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Boy band fan in United States is more female, around 29.5 years old, with strong Mindfulness tendencies and a notable affinity for ikon.
The key figures that characterise the Boy band profile in United States.
71.8% are female, 28.2% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 29.5 |
| Estimated audience size | 4,622,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Boy band audience comes from United States.
| Country | Share |
|---|---|
| Japan | 20.9% |
| China | 15.2% |
| United States | 14.0% |
The strongest cross-interests of the Boy band audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ikon | Music & Radio | 49.21× | ||
| 02 | ONEUS | Music & Radio | 43.89× | ||
| 03 | Monsta X | Music & Radio | 43.89× | ||
| 04 | Korean movies | Movies & TV | 34.42× | ||
| 05 | PENTAGON | Music & Radio | 26.74× | ||
| 06 | G-Dragon | Music & Radio | 25.37× | ||
| 07 | Girls' Generation | Music & Radio | 25.01× | ||
| 08 | JYP Entertainment | Movies & TV | 24.71× | ||
| 09 | Gong Yoo | Movies & TV | 22.67× | ||
| 10 | Nichijou | Literature | 17.04× | ||
| 11 | Allkpop | Music & Radio | 16.69× | ||
| 12 | Dailymotion | Movies & TV | 16.29× | ||
| 13 | BTS | Music & Radio | 16.27× | ||
| 14 | F(x) (band) | Music & Radio | 15.49× | ||
| 15 | Ahn Hyo-seop | Movies & TV | 15.01× | ||
| 16 | Group buying | Shopping | 12.61× | ||
| 17 | Jejudo | Travel & Leisure | 12.59× | ||
| 18 | Korean drama | Movies & TV | 10.57× | ||
| 19 | Sabrina Carpenter | Music & Radio | 7.40× | ||
| 20 | TikTok | Internet & Social Media | 2.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Extroversion | THRILL | 1.21× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.49× | |
| Quality Awareness | PREMIUM | 0.61× | |
| Need for Security | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boy band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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