Boy band Audience in United States
Boy band has an estimated audience of 4,622,879 people in United States. 71.8% are female, 28.2% are male, average age 29.5. Top brand affinities: PENTAGON, Dailymotion, BTS, Girls' Generation, JYP Entertainment.
Top brand affinities include PENTAGON, Dailymotion, BTS, with strongest over-indexing on PENTAGON (26.74× the country average). Demographically, the Boy band audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Topic
Demographics of Boy band fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 29.5 |
| Estimated audience size | 4,622,879 |
Audience persona
The typical Boy band fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PENTAGON.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PENTAGON | 26.74× | Music & Radio |
| Dailymotion | 16.29× | Movies & TV |
| BTS | 16.27× | Music & Radio |
| Girls' Generation | 25.01× | Music & Radio |
| JYP Entertainment | 24.71× | Movies & TV |
| ikon | 49.21× | Music & Radio |
| Sabrina Carpenter | 7.4× | Music & Radio |
| Korean movies | 34.42× | Movies & TV |
| Korean drama | 10.57× | Movies & TV |
| Allkpop | 16.69× | Music & Radio |
| F(x) (band) | 15.49× | Music & Radio |
| Labubu | 8.2× | Kids & Family |
| Ahn Hyo-seop | 15.01× | Movies & TV |
| Jejudo | 12.59× | Travel & Leisure |
| Gong Yoo | 22.67× | Movies & TV |
| Nichijou | 17.04× | Literature |
| Harry Potter | 3.09× | Movies & TV |
| Group buying | 12.61× | Shopping |
| TikTok | 2.62× | Internet & Social Media |
| G-Dragon | 25.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.13 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.32 |
| Sports Activity | POWER | 1.3 |
| Extroversion | THRILL | 1.25 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.9% |
| China | 15.2% |
| United States | 14.0% |
See Boy band audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boy band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.