Rascasse Audience Intelligence

ikon Audience in United States

A data profile of the people who buy, follow and care about ikon in United States — modelled from more than twelve digital signal sources. ikon has an estimated audience of 1,010,736 people in United States.

#5234among Person in United States#3037in Music & Radio

ikon fans in United States are concentrated in California, with strong brand affinity for Group buying.

The audience is concentrated in California, Colorado, New York.

Top brand affinities include Group buying, 7-Eleven, International education, with strongest over-indexing on Group buying (123.55× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ikon fan in United States shows strong Community Orientation tendencies and a notable affinity for Group buying.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ikon profile in United States.

Audience size
1M
in United States
Country rank
#23510
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ikon fans

Fig. 02

Gender split

Demographic split for ikon audience in United States
MetricValue
Estimated audience size1,010,736
Fig. 04

Worldwide distribution

26.1%

of the worldwide ikon audience comes from United States.

Worldwide audience distribution share by country for ikon
CountryShare
Australia30.7%
United States26.1%
Indonesia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ikon audience in United States is strongest.

Fig. 05

Top regions by affinity

ikon fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K6.22×
02Utah~30K5.10×
03Vermont~5K4.64×
04California~100K1.70×
05Washington~20K1.70×
06Massachusetts~20K1.61×
07Wyoming~1K1.57×
08New Hampshire~3K1.52×
09Idaho~4K1.46×
10New York~40K1.14×
11Connecticut~7K1.13×
12Maine~2K1.07×
13Rhode Island~2K1.00×
14Nevada~5K0.93×
15New Jersey~10K0.91×
16Oregon~6K0.89×
17Alaska~1K0.89×
18Hawaii~2K0.87×
19Washington, District of Columbia~1K0.85×
20North Dakota<1K0.82×
21South Dakota~1K0.80×
22West Virginia~2K0.75×
23Delaware~1K0.75×
24New Mexico~2K0.71×
25Nebraska~2K0.67×
26Mississippi~3K0.66×
27Kansas~3K0.65×
28Virginia~9K0.63×
29Maryland~6K0.63×
30Arkansas~3K0.63×
31South Carolina~5K0.61×
32Oklahoma~4K0.61×
33Iowa~3K0.60×
34Georgia~10K0.59×
35Louisiana~4K0.59×
36Minnesota~5K0.58×
37Kentucky~4K0.56×
38Pennsylvania~10K0.55×
39Wisconsin~5K0.55×
40Alabama~4K0.55×
41Missouri~5K0.54×
42Texas~30K0.53×
43Illinois~10K0.53×
44Arizona~6K0.53×
45Tennessee~6K0.53×
46North Carolina~9K0.51×
47Indiana~5K0.51×
48Michigan~7K0.49×
49Ohio~8K0.44×
50Florida~20K0.42×
Fig. 06

Affinity by region

Affinity by region — ikon, United States
0.42×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ikon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ikon audience
#·InterestCategoryAffinity×
01Group buyingShopping123.55×
02Monsta XMusic & Radio104.87×
03Trench coatFashion & Accessoires95.97×
04Mercedes AMG Petronas F1Sports70.69×
05International educationBusiness & Career67.11×
06Boy bandMusic & Radio49.21×
07MalaysiaTravel & Leisure36.03×
08DrugstoreBeauty & Wellness33.85×
09ElectropopMusic & Radio29.47×
107-ElevenShopping25.15×
11Max VerstappenSports20.00×
12Anime and manga fandomLiterature14.21×
13BB creamBeauty & Wellness13.83×
14RakutenShopping12.77×
15Scarface (1983 film)Movies & TV12.63×
16DiaryKids & Family8.52×
17MangaLiterature7.88×
18ComicsLiterature5.22×
19ClothingFashion & Accessoires2.95×
20Consumer electronicsTechnology & Electronics2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ikon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ikon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.31×
Luxury OrientationPREMIUM2.30×
TraditionCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ikon audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.66×
IndividualismJOY0.75×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ikon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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