ikon Audience in United States
ikon has an estimated audience of 581,097 people in United States. Top brand affinities: Group buying, Monsta X, Trench coat, International education, Max Verstappen.
Top brand affinities include Group buying, Monsta X, Trench coat, with strongest over-indexing on Group buying (53.99× the country average).
Category: Music & Radio · Type: Person
Demographics of ikon fans
| Metric | Value |
|---|---|
| Estimated audience size | 581,097 |
Audience persona
The typical ikon fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 53.99× | Shopping |
| Monsta X | 107.79× | Music & Radio |
| Trench coat | 65.11× | Fashion & Accessoires |
| International education | 28× | Business & Career |
| Max Verstappen | 20× | Sports |
| Mercedes AMG Petronas F1 | 32.17× | Sports |
| 7-Eleven | 6.45× | Shopping |
| Rakuten | 12.84× | Shopping |
| Sports betting | 10.06× | Games |
| Superman | 2.7× | Movies & TV |
| Millie Bobby Brown | 6.8× | Movies & TV |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Electropop | 18.51× | Music & Radio |
| Boy band | 12.65× | Music & Radio |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Disneyland Paris | 9.82× | Travel & Leisure |
| Harry Potter | 2.92× | Movies & TV |
| Kia Sportage | 16.97× | Cars & Mobility |
| Amazon Kindle | 7.86× | Literature |
| Dungeons & Dragons | 8.9× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.43 |
| Sustainability | BALANCE | 2.14 |
| Luxury Orientation | PREMIUM | 1.81 |
| Pet Ownership | JOY | 1.5 |
| Early Adopter Mentality | POWER | 1.43 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 25.6% |
| United States | 21.2% |
| Indonesia | 10.0% |
See ikon audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for ikon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.